Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Marcus Sheridan

By Marcus Sheridan

Aug 23, 2017

Topics:

Video Marketing
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Video Marketing

Using Video to Improve SEO and Inbound Marketing

Marcus Sheridan

By Marcus Sheridan

Aug 23, 2017

Using Video to Improve SEO and Inbound Marketing

 

For well over a decade, when we’ve considered Search Engine Optimization (SEO) as a company, usually the first thing that came to most people’s minds was textual content. And although text still rules the day when it comes to SEO, video is having more and more of an impact on our ability to show up in the search engines.

 

Recently, as stated in HubSpot’s 2017 State of Inbound report, 61% of all businesses said their number one goal with Inbound Marketing was SEO. Why? Because, quite frankly, SEO still matters…A LOT. Buyers are still vetting through Google…A LOT.

 

And if this is the case (as it will be in the foreseeable future), then our SEO game needs to be on point.

Here at IMPACT, although we train our clients in all facets of SEO, one of the most significant areas we’ve been focusing on recently is that of using video to improve one’s search rankings. The reason for this is 5-fold:

  1. Video improves user experience, and anything that improves user experience is good.
  2. Video leads to a longer dwell time on a page, which is a major factor of SEO.
  3. Video can be repurposed in a multiplicity of ways—from embedding it on regular pages of one’s website (especially core product/services pages) to creating blog articles out of it.
  4. YouTube is the 2nd most used search engine in the world, and the competition, generally speaking, is much less on that platform to rank for significant keyword phrases in one’s space.
  5. Video is dramatically more shareable than textual content at this point (especially on social). Because shares, views, etc. all have some impact on SEO, it only makes sense to leverage this medium.

Oh, and did we mention that video is still a blue ocean (low saturation of competition) in most industries?

Video Is Still A Blue Ocean

The time to capture the hill is now.

The time to become the visual leader in your industry is now.

Show your story, don’t just tell. And show it better than anyone in your space.

Not only will this impact SEO for the better, but it’s going to put you way ahead of the marketplace for years to come.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

TOFU Video: Reaching Early-Stage Customers with Your Video Content

November 13, 2023
Marcus Sheridan Marcus Sheridan

20 Best Video Editing Software and Apps for Any Budget in 2024

November 9, 2023
Megan Lang Megan Lang

How To Manage a Videographer — If You Don't Have Video Experience

October 26, 2023
Marcus Sheridan Marcus Sheridan

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Marcus Sheridan Marcus Sheridan

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

7 Video Production Equipment Essentials Your Business Needs in 2024

October 1, 2023
Marcus Sheridan Marcus Sheridan

How to Make High-Quality Sales Videos, Even On A Budget

September 28, 2023
John Becker John Becker

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Marcus Sheridan Marcus Sheridan

Need to Set up a Killer Office Video Studio on a Beginner Budget? Here's What to Buy

April 6, 2023
Zach Basner Zach Basner

4 Smart Tips for Exploring YouTube Shorts for Your Business

March 30, 2023
Marcus Sheridan Marcus Sheridan

4 Tried-and-True Tips for Using Video in Sales Prospecting

January 19, 2023
Marcus Sheridan Marcus Sheridan

4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer

January 18, 2023
Zach Basner Zach Basner

The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)

September 8, 2022
Zach Basner Zach Basner

The Hidden Costs of Successful Video Marketing

August 11, 2022
Marcus Sheridan Marcus Sheridan

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]

July 18, 2022
Marcus Sheridan Marcus Sheridan

4 Reasons You Shouldn’t Hire a Third-Party Video Company

July 11, 2022
Will Schultz Will Schultz

Personalized Video Marketing: How To Turn Leads Into Customers

June 30, 2022
John Becker John Becker

Video Marketing: 13 Tips for Creating More Professional Video Content

June 16, 2022
Megan Lang Megan Lang

How To Create an Effective YouTube Marketing Strategy

May 19, 2022
Marcus Sheridan Marcus Sheridan

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Marcus Sheridan Marcus Sheridan

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

April 25, 2022
Marcus Sheridan Marcus Sheridan

How To Use Real Estate Video Marketing to Drive More Property Sales

April 23, 2022
Marcus Sheridan Marcus Sheridan

3 Effective Ways To Use Personalized Sales Videos

April 11, 2022
Marcus Sheridan Marcus Sheridan

3 Expert Tips for Successfully Managing a Videographer

March 31, 2022
Will Schultz Will Schultz