Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Online course: How to create a video for sales strategy

Online course: How to create a video for sales strategy Blog Feature

Liz Moorehead

Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

May 29th, 2020 min read

Guess who's back? Back again? Liz is back. Tell a friend. 🎶

That's right, folks. I am back in your feed with yet another exciting announcement about how all of you home-bound digital sales and marketing rockstars can develop in your careers and revolutionize the way you hit your traffic, leads, and sales goals from the comfort of your couch.

Or your bed or desk or kitchen table or splayed dramatically across some sort of chaise. I don't know. I'm not here to judge where and how you get your work done. 

In case you missed it, so far I've shared the following courses:

Today, we're talking about video for sales. 

I love this topic so much, because we have been preaching the gospel of how using video throughout the sales process is guaranteed to yield happier, more educated prospects, a shorter sales cycle, and more closed won deals. 

But not all of you believed us!

(Or maybe you did, and you thought, "Eh, we'll get around to it!")

It wasn't until coronavirus (COVID-19) smacked us all in the face, however, that the vast majority of sales teams were forced to take their once face-to-face sales processes virtual.

And that, of course, includes embracing video. Freaking finally! 

Get caught up with some related resources

These resources are pretty amazing — and you should 100% consume them immediately. However, what I am going to share with you now is going to knock your "always be closing" socks off.

Introducing our video selling strategy course

Now, as part of your pro membership for IMPACT+ ($39), you have access to a brand spankin' new online course dedicated specifically to building your own video for sales strategy, so you can immediately start closing more deals faster.

video-for-sales-course-video-selling-strategy

Check this bad boy out

Myriah Anderson is your fearless professor in this course, and trust me when I say you're in good hands. She not only wrote the book on video for sales (literally), she is sharing all of her top secret tips, tricks, and hacks she's developed while using video to facilitate thousands of sales calls over the past two years. 

Bottom line, there is no one else I believe more qualified to talk about video selling strategies than Myriah. Hands down, she has the best approach you're going to want to copy and start using right away to start increasing your close rates. 

What you'll learn through the video selling strategy course in IMPACT+

  • How to leverage personalized, one-to-one video at every stage in the sales process (from connect and discovery, to proposal and sales-to-service hand-off), so you can stand out from your competitors and win more deals. 
  • Myriah's top tips and secret hacks for being an absolute video selling rockstar in a way that's easy, makes you likable, and helps you prevent fewer lost or stalled deals and excite your prospects.
  • The exact tools and tech you need to immediately start implementing her video selling strategy. (I'm not kidding, there is no real on-ramp here. You can start implementing these tactics immediately.)
  • And, finally, how to measure the success of your video selling strategy, so you know what's working, what's not working, and how to quickly make changes that have a positive impact on your close rates.

Now, go forth, create your pro IMPACT+ account, and watch Myriah's course. Trust me, I'd wager it's the most impactful (ha!) things you can do right now to not only survive, but thrive in this uncertain economic climate.

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE