Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Marketing Strategy

The Essential "Yes or No" Website Optimization Checklist

By Ramona Sukhraj

The Essential "Yes or No" Website Optimization Checklist Blog Feature

website-optimization-checklist.jpgOptimizing a website with inbound marketing in mind is an intricate process.

Ranging from your design and code to your written content and lead generation, it involves a lot of moving pieces that need to be manipulated. 

In this article, you will find a detailed checklist of these pieces (adapted from one shared by Tresnic Media). Before you dive into these areas, however, you must have a thorough understanding of your business, its audience, and its objectives.

More specifically you should:

Once you have these in line, use the "yes or no" checklist below to ensure that your website is ready for your inbound initiatives.

The Essential "Yes or No" Website Optimization Checklist

Your Design/UX

  • Does your homepage have a:
    • Clearly stated value proposition?
    • Imagery/video that resonates with your buyer persona?
    • Do you have a way to contact you at the top of every page (i.e a phone number, call-to-action to a form)?
    • Social Proof: Testimonials, Certifications, Awards, Affiliations, Partner Logos, Social Followings
  • Do you have clear navigation?
  • Can people access the most important parts of your site easily and quickly?
  • Is your website’s design mobile-friendly (adapts to tablets, different browsers, and phones, etc.)?
  • Is your website design consistent with your brand style guide? (color choices, fonts, etc.)

Your Code

  • Is your website’s code technically optimized for SEO? Review the SEO Basics at the end of this chapter then confirm that there’s a targeted keyword in each page’s:
    • Page Title?
    • Section Header?
    • Meta Description?
    • Img Alt Tags?
    • Page URL?
  • Do you have a sitemap? (Type “[your website]/sitemap.xml” into your browser to check)
  • Do you have Google Analytics or another tracking code set up?
  • Are you tracking goals/conversions within your analytics?

Your Content

  • Do you have a blog?
  • Do you publish at least one new blog article a month?
  • Are you creating and sharing premium content? (i.e. eBooks, infographics, quizzes, tools, etc.)
  • Do you have Case Studies or Customer Success Stories published on your website?
  • Do you have testimonials from happy customers on your website?

Your Lead Generation

  • Are you collecting email contacts?
    • Email Subscribers?
    • Blog Subscribers?
  • Do you have a general contact form?
  • Do you have Premium Content/Resources page?
  • Do you have page-specific landing pages for each offer?

Your Social Media

  • Do you have your social media accounts linked up to your website?

Your Integrations/Management

  • Do you have a CMS (Content Management System) with blogging capabilities?
  • Do you have a CRM (Customer Relationship Management) tool?
  • Do you have an email marketing or marketing automation system integrated with your website?

Website Optimization and SEO 

In order to be fully optimized and help your website rank higher in search results, your focus keyword should appear in all of the following “On-Page” SEO areas: URL, Page Title, Section Header, Section Subheader (if applicable), Main Content, Image ALT Text, and Meta Description.

To illustrate this, let’s say you are creating a new page centered around the keyword: "Organization Optimization”:

    • Page Title (H1) (Max. 70 Characters): Organization Optimization Through [Your Company’s Name]
    • Section Header (H2): How Can [Your Company]’s Technology Help Your Organization Optimization?
    • Page URL: https://www.yourwebsite.com/organization-optimization-technology
    • Main Content (Within the first 200 words): “Effective organization optimization can help improve your employee experience, company culture...”
    • Image ALT text: organization-optimization-through-technology
  • Meta Description (Max. 150 characters): Learn more about how [Your Company]’s technology for organization optimization can benefit your business.

Optimize Image ALT Tags

Every image on your website needs to have an alt tag or alternate tag. These tags provide a description of the image if a user cannot view it for one reason or another (i.e. a slow connection, an error, etc.) These tags can be crawled and indexed, thereby helping your rank for the included keywords, and chances of being found by your buyer personas.

Additional Educational SEO Resources:

With these areas in line, your website will be fully-equipped to attract, convert, and nurture people into leads that are informed and ready to talk to your sales team.

If your website is not set up to be successfully found, perform like a well-oiled machine, and seamlessly gather contact information and enter them into your database, there will be no leads for your sales team to even begin with.

Keep Going! 

The content above is an excerpt from our guide, The Ultimate Inbound Marketing & Sales Playbook. In the full version, you'll learn:  

  • The benefits of inbound marketing
  • How to get email marketing right
  • The website's role in the sales funnel
  • How to approach inbound leads via mail
  • Using social media for sales
  • Using content to delight & renew customers
  • And so much more!

Get your free copy here or simply click the "keep reading" button below to keep learning.

Topics:

Marketing Strategy
Published on January 12, 2016

Recent Articles

How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)

By Ramona Sukhraj on October 20, 2021
8 min read

Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)

By Ramona Sukhraj on October 13, 2021
1 min read

Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)

By Ramona Sukhraj on October 7, 2021
8 min read

How to Grow a Digital Marketing Agency (with Coaching Services)

By Ramona Sukhraj on October 6, 2021
6 min read

Hire Freelance Writers with Caution (Read this First)

By Ramona Sukhraj on September 27, 2021
10 min read

5 Key Elements of a Winning Inbound Marketing Strategy

By Ramona Sukhraj on September 14, 2021
14 min read

How to Get the Most Out of Your 2-week HubSpot Free Trial

By Ramona Sukhraj on September 13, 2021
5 min read

Free inbound marketing courses and training

By Ramona Sukhraj on September 10, 2021
4 min read

Drift report on pandemic fallout reveals seismic shift in marketing strategy

By Ramona Sukhraj on September 9, 2021
2 min read

How much HubSpot do I need?

By Ramona Sukhraj on August 17, 2021
4 min read

Inbound marketing strategy: 7 steps to success

By Ramona Sukhraj on August 11, 2021
8 min read

How can the StoryBrand framework be used for inbound marketing?

By Ramona Sukhraj on July 21, 2021
6 min read

8 business blog design examples that keep readers engaged

By Ramona Sukhraj on June 16, 2021
6 min read

Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

By Ramona Sukhraj on May 5, 2021
5 min read

Do I need to hire a HubSpot specialist, or can someone on my team handle it?

By Ramona Sukhraj on April 30, 2021
4 min read

Every website agency talks about strategy; How is IMPACT different?

By Ramona Sukhraj on April 19, 2021
5 min read

Customers aren’t getting what they need from my website; What can I do immediately to change that?

By Ramona Sukhraj on March 8, 2021
6 min read

6 tips for creating a successful HubSpot and Salesforce integration

By Ramona Sukhraj on February 12, 2021
5 min read

Is your marketing still relevant in 2021?

By Ramona Sukhraj on February 11, 2021
6 min read

How to best use your 2021 marketing budget so your company rebounds

By Ramona Sukhraj on February 8, 2021
4 min read

53 best marketing books you need to read (updated for 2021)

By Ramona Sukhraj on January 21, 2021
15 min read

Digital marketing budget: How much should you spend per month?

By Ramona Sukhraj on January 14, 2021
9 min read

The 10 marketing KPIs you should be tracking (updated for 2021)

By Ramona Sukhraj on January 5, 2021
9 min read

How does IMPACT's website strategy blueprint process work? (schedule and outcomes)

By Ramona Sukhraj on December 18, 2020
5 min read

Is HubSpot a requirement for They Ask, You Answer Mastery clients?

By Ramona Sukhraj on December 16, 2020
4 min read