Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Technology

Top 5 Wistia alternatives for businesses that need video hosting

By Megan Lang

Top 5 Wistia alternatives for businesses that need video hosting Blog Feature

Video is an essential part of any business’ marketing plans these days, so you no doubt want to have a lot of videos on your site.

But in order to have videos, you need a video host —  a third party platform that allows you to upload and store your videos. Then, you can either access your videos on the third party site, or embed them as needed.

There are dozens of great options, and Wistia is a very popular one — and for good reason. 

Wistia is a hosting platform that has an easy to use interface and unbranded players. This means when people are watching your videos, they won’t see the logo for Wistia anywhere. It keeps the focus on your brand.

It is good for larger teams because of it can be accessed by unlimited users. It’s also good for tracking analytics and integrating with marketing platforms. You can add CTAs, email gates, and annotation links to your Wistia-hosted videos.

Wistia is a good fit for folks who don’t need to host many videos, as the platform  charges per number of videos.

However, if you can afford it, Wistia is great for driving more leads to your website because of the custom players that give you the ability to customize colors, logos, and controls to match your brand. Wistia's email collectors help generate more leads, too, as your videos can have pop-ups asking for email addresses of your viewers.

But it’s not perfect for everyone. You might not want to use it if you have over ten  videos you need to host or are on a limited budget. 

Wistia charges its clients per video, and if you produce a lot of videos you don't want to worry about paying extra for every single one.

More than three videos will end up costing upwards of $99/month. This can be a bit intimidating, especially if you’re a small business just getting started. 

Wistia can be a bit pricey for the features offered. So, if your needs and budget don’t match up with its offerings, what should you look at instead?

Top Wistia alternatives

Here are some other popular video hosting options that might better suit your needs, along with some insights into pricing and features.

1. Vidyard - Best for 1:1 sales videos

vidyard homepage

Vidyard's goal is to connect you with your customers. They believe that distance doesn’t have to matter, and that you can always be connected and communicating.

At IMPACT, we use Vidyard. A lot. But we don’t use it for everything. Vidyard is very useful in places like emails, where the platform makes it easy and efficient to send a 1:1 video. We also use Vidyard to host videos on our landing pages and other webpages.

Vidyard is great if you’re looking for easy analytics, impressive privacy options, and CTAs that you can add into the platform.

You can also do minimal video editing in Vidyard like trimming the endings or beginnings of your video as needed.

Another nice feature is easily creating GIFs as thumbnails, which can help your videos be more engaging when you’re sending them in marketing and outreach emails.

Imagine seeing a friendly face waving hello to you, offering to answer all your questions. It’s pretty inviting! If you were on the fence about doing business with a company, but you see they went that extra step to send you something personal, it might sway you. 

Like Wistia, Vidyard integrates with platforms like HubSpot, too.

Vidyard is pretty affordable. It has a free option for single users, along with a paid option for just $15 per month. There’s a wide range of prices depending on your situation, but the starter pack for teams of three is $300 per month.

This may seem like a huge jump, but you get double the number of embeds, added analytic options, and added security settings. There’s also no per-video charge. 

A potential downside I’ve found is that Vidyard's UI can be confusing at first, but like any tool, there’s a learning curve. Luckily, they have a resource center to help you learn.

2. Vimeo - Best for high-quality videos

vimeo homepage

Vimeo could be a smart choice for medium-sized businesses. The platform started as a way for filmmakers to share their content. This led to a culture and reputation of high quality video and professionalism. 

Vimeo offers an extremely user-friendly interface. You can easily embed videos in your site or emails and get useful analytics. Your customers can also view videos without ads. Vimeo does have “related videos” on the side, but they are generally relevant to the content, unlike the ads you see on YouTube.

Vimeo is best for companies that have more professional, cinematic videos and want to showcase their professionalism.

However, users can’t edit in the platform, unlike with Wistia and Vidyard. That means if you’ll have to do all your trimming and cutting in an editing suite like Adobe Premiere

Vimeo offers reasonable prices, starting at $50 per month for 5TB of storage and 10 users. It’s certainly enough for a small to midsize business, even if you’re going to be posting videos often.

3. Brightcove - Best for a large volume of videos

brightcove homepage

Brightcove’s mission is to educate and communicate using video. Using Brightcove, it’s easy to upload and edit videos. You can upload, cut, trim, and add text right in the platform. The analytics are great too. There’s also a YouTube sync option.

Brightcove's site is geared towards managing a very large number of videos, so this is a good fit for enterprise companies.

The big downside to Brightcove is the price, which is not addresses on the website and is rather difficult to track down. 

As a potential customer, I was discouraged by not finding price specifics on their website. 

Suffice it to say, this service is on the pricier side, and you might want to consider other options if you’re a small to medium sized company. 

4. YouTube - Best to be found by search engines

youtube homepage

If you’re looking to be found, YouTube might be for you. It’s favored (and owned) by Google, so videos on this platform are more likely to pop up at the top of a search page.

It’s also free to use with unlimited video uploads. It has an easy interface and decent analytics, too.

But those free features come at a different sort of price: there can be a lot of ads. When audiences come to see a video on YouTube, they might see a cat video or even something inappropriate on the side panel for related videos, so it’s not the most professional-looking option.

That being said, viewers won’t see those other videos as long as they watch the YouTube-hosted video embedded on your site.

While other options have no ads, and no bizarre related videos on the side, YouTube can still be a good option for some. I would suggest using YouTube if you’re looking to widen your reach. 

YouTube is the easiest way for people who don’t know you yet to find you.

5. Sprout - Best for social media

sprout

Video host Sprout is an ideal option for videos intended for social platforms. Sprout has great security features and good analytics, too. There’s also integration with Facebook. They also have five profiles for the lowest tier, but there is no free plan. 

The price starts at $24.99/month for three users and up to 500GB.

Sprout allows you to host your videos on a professional site that won't have anyone else’s branding on your videos. They also allow granular insights into the logs of who has watched your videos. 

Unlike Wistia, there are a certain number of seats per pricing range, so Sprout would be better for a smaller team. If you have fewer than five people who will be uploading videos, Sprout could definitely work for you.

Choosing a video hosting platform

Knowing how important video is to your company’s marketing plan, you certainly want to choose the best host to fit your needs. 

The reality is, however, that the best option for you might be a combination of more than one platform. For instance, at IMPACT we use Vidyard for our 1:1 videos, Vimeo for IMPACT+, and YouTube for our inbound content.

Like anything else, video hosting is an investment.

Don’t let the ones without free options deter you. It’s often worth the money to host your videos in a way that works best for your company.

Sites like YouTube and Vimeo can be awesome for hosting more content-based videos, but you’ll probably need another one for your sales video needs.

Remember, it’s important to find what works best for your organization — so take your time deciding. 

Topics:

Technology
Video Marketing
Software
Published on August 7, 2020

Recent Articles

How to Know When You’ve Outgrown HubSpot Sales Hub Starter

By John Becker on September 23, 2021
4 min read

10 tools that should be on your radar for 2021 [IMPACT Toolbox Dec 2020]

By Morgan VanDerLeest on December 31, 2020
13 min read

15 best marketing automation software options for growth-focused SMBs

By Jessica Palmeri on October 22, 2020
11 min read

Top 5 Wistia alternatives for businesses that need video hosting

By Megan Lang on August 7, 2020
5 min read

Zoom launches all-in-one home communications device for $599

By Marcella Jalbert on July 17, 2020
3 min read

Slack launches Slack Connect: Could it end email communication as we know it?

By Connor DeLaney on July 8, 2020
3 min read

How artificial intelligence is already influencing the digital sales process [Interview]

By John Becker on July 1, 2020
8 min read

Microsoft pushes Edge out to millions of users in a surprise Windows update

By Christine Austin on June 10, 2020
2 min read

4 tools to manage your personal productivity and organization [IMPACT Toolbox May 2020]

By Morgan VanDerLeest on May 28, 2020
8 min read

Microsoft introduces Lists — a new collaboration app

By Kaitlyn Petro on May 27, 2020
3 min read

COVID-19 sensor could bring daily testing to smartphones by August

By Christine Austin on May 20, 2020
3 min read

Will coronavirus change the way we work after the quarantine?

By Kristen Harold on April 15, 2020
3 min read

4 tools for being productive and happy while working remote [IMPACT Toolbox Mar. 2020]

By Morgan VanDerLeest on March 26, 2020
7 min read

Amazon opens its first cashierless grocery store; Will others follow?

By Nicole Letendre on February 28, 2020
4 min read

FTC set to review a decade's worth of small acquisitions from big tech

By Dylan Lepak on February 19, 2020
3 min read

Microsoft launches new Edge Chromium browser

By Joel Waggener on January 21, 2020
2 min read

3 major MarTech trends to know before 2020

By Morgan VanDerLeest on December 12, 2019
9 min read

4 internal tools to maximize your team’s efficiency [IMPACT Toolbox]

By Morgan VanDerLeest on December 3, 2019
6 min read

Amazon plans to open cashier-less supermarkets in 2020

By Kate Williams on November 26, 2019
3 min read

How to build meaningful relationships with your technology [TED Talk]

By Connor DeLaney on November 24, 2019
5 min read

How Cloud Storage Can Make or Break Your Remote Culture

By Bridget Houlihan on September 30, 2019
4 min read

6 Incredible Tools To Boost Your Podcast Results [IMPACT Toolbox Sep 2019]

By Morgan VanDerLeest on September 26, 2019
7 min read

Pinterest Updates Lens Feature to Improve Visual Search

By Iris Hearn on September 23, 2019
3 min read

Up Close & Personal with 14 Tools from #IMLive19 [IMPACT Toolbox Aug 2019]

By Morgan VanDerLeest on August 29, 2019
10 min read

[New Research] 90% of Customers Screen Phone Calls From Unknown Numbers

By Iris Hearn on August 23, 2019
4 min read