AI for Business: 44 Ways CEOs Are Using It to Grow Revenue

If you're here, you're probably looking for clear, practical ways to use AI for marketing and sales to bring in more revenue, better leads, and stronger sales conversations.

In this guide, you’ll find 44 specific ways CEOs and business leaders are using AI across their organization. 

We've seen AI used in all kinds of ways, from understanding buyers, creating smarter content and video, and empowering sales, to improving leadership decisions, self-service experiences, and internal operations.

Each idea here is simple enough to start using AI for business this quarter and powerful enough to actually move numbers.

Let’s dive right in.

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How Can AI Help Me Understand My Buyers?

1. Turn sales call transcripts into insight reports
Use AI to summarize recorded calls, pulling out repeated questions, objections, and decision criteria so leadership can see what really drives (or kills) deals.

2. Cluster customer questions into content themes
Feed chat logs, emails, and forms into AI and have it group similar questions so your team can clearly see your content priorities.
Bonus: See if they match up with The Big 5 content topics.

3. Identify patterns in lost deals
Analyze lost-opportunity notes and emails to find common reasons you’re losing deals, like pricing confusion, missing features, slow follow-up. Then ask it to help you prioritize fixes.

4. Mine CRM notes for friction points
Have AI scan deal notes to spot where prospects stall in the buyer’s journey and which questions show up right before deals go dark.

5. Map the real buyer’s journey from your data
Use AI to connect content views, emails, and call notes into a narrative of how buyers move from first touch to signed proposal.

6. Detect emerging customer needs
Run AI over open-text survey responses and chat transcripts to see new topics or pains that are starting to pop up more often.

7. Understand competitor perceptions from your buyers
Analyze how prospects talk about competitors in sales notes and emails so you can build clearer comparison content and talk tracks.

8. Segment buyers by concerns and priorities
Have AI group prospects by what they care about most (price, speed, quality, support) so sales and marketing can tailor messaging.

9. Summarize “voice of customer” for the leadership team
Generate a monthly 1–2 page AI summary of what customers and prospects are saying, so your executive team isn’t flying blind.

How Can AI Help Me Create Better Content and Video?

10. Turn call transcripts into content briefs
Use AI to turn a recorded sales call into a structured article or video brief with headings, key quotes, and FAQs.

11. Draft article outlines from SME voice notes
Have subject matter experts brain-dump a voice note, then let AI build an outline or rough draft that your writer polishes into your brand voice.

12. Repurpose long-form content into multiple assets
Take a webinar or long article and have AI create social posts, email copy, video outlines, and FAQs without starting from scratch.

13. Build content calendars around buyer questions
Ask AI to organize your top 50–100 buyer questions into a prioritized 3–6 month content plan mapped to the buyer’s journey.

14. Optimize existing articles for clarity and structure
Use AI to suggest better headings, intros, and internal links so your content is easier for both buyers and AI search to understand.

15. Create content “packages” for Assignment Selling
Have AI group existing articles, videos, and tools from your website into pre-meeting “homework” sets based on common scenarios (pricing, timelines, implementation).

16. Clean up AI-first drafts into your brand voice
Use AI as a co-editor to simplify language, keep a high-school reading level, and maintain consistent tone across channels.

17. Generate content ideas aligned with sales priorities
Ask AI for article/video ideas specifically tied to closing current pipeline gaps, not just generic “blog topic ideas.”

Want to try some of our favorite AI tools? Check out our resource: Top 14 AI Tools for Content Creation in 2026. These AI tools for marketing and content creation will get you going in no time!

How Can AI Help Me Make My Sales Team More Efficient and Effective?

18. Draft personalized follow-up emails after calls
Use AI to summarize a call and draft a follow-up email with recap, next steps, and helpful resources that reps can quickly review and send.

19. Create call preparation briefs for your reps
Combine CRM history, website behavior, and company info into a short prep brief so reps start every call informed.

20. Use AI to role‑play sales conversations
Use AI as a practice partner so reps can rehearse common objections, industry-specific scenarios, and product questions before real calls.

21. Create sales email sequences for specific scenarios
Have AI propose multi-step sequences for no-shows, stalled deals, or pricing follow-ups, then your leaders refine and standardize them.

22. Turn internal training into playbooks
Record training sessions and have AI convert them into searchable playbooks that new reps can use.

23. Score and prioritize leads more intelligently
Use AI models to evaluate behavior (content consumed, pages visited, forms filled) and surface the most engaged, best-fit leads.

24. Summarize long email threads for reps and leaders
When deals drag out, use AI to “catch up” team members with a concise summary of what’s been discussed and what’s still unresolved.

25. Help reps tailor proposals and SOWs faster
Have AI suggest language and structure based on the prospect’s goals, industry, and prior conversations, while your team controls the final numbers and details.

26. Analyze sales performance patterns
Use AI to review win rates, call lengths, deal stages, and content usage to highlight what top performers do differently from the rest.

How Can AI Help Our Leadership Team Make Better Decisions?

27. Forecast revenue based on pattern recognition
Use AI to model likely outcomes based on historic deal conversion patterns and current pipeline, not just gut feel.

28. Summarize marketing performance in quick points
Let AI turn dashboards into leadership-ready narratives: what’s working, what’s not, and what needs attention.

29. Evaluate ROI of campaigns and channels
Use AI to connect spend, traffic, leads, and revenue, then produce simple comparisons leaders can actually act on.

30. Prioritize strategic initiatives
Give AI a list of potential projects (site redesign, new self-service tool, hiring a content manager, etc.) and have it lay out pros, cons, and expected impact.

31. Support board and investor reporting
Use AI to help package key metrics, success stories, and risks into clean, concise summaries for stakeholders.

32. Monitor brand sentiment at scale
Analyze reviews, social mentions, and survey responses to understand how your brand is perceived and where trust is building or eroding.

33. Get executive summaries of long reports and research
Drop in lengthy PDFs or research and have AI deliver a 1–2 page executive summary with key implications for your business.

34. Scenario plan around pricing and packaging changes
Use AI to model and narrate potential impacts of different pricing strategies, including risks and messaging considerations.

How Can AI Improve Our Website, Self-Service Tools, and Buyer Experience?

35. Identify content gaps on key pages
Use AI to review your main product/service pages and tell you what critical buyer questions are missing (cost, comparisons, problems, etc.).

36. Generate FAQs from real buyer questions
Mine emails, chats, and calls to build FAQ sections that match exactly how buyers phrase their concerns.

37. Prototype pricing calculators and ROI tools
Collaborate with AI to outline logic, questions, and output for self-service tools, which your dev or HubSpot team then builds properly.

38. Improve on-site search experiences
Use AI to power more natural-language search so buyers can ask real questions and find the most relevant content.

39. Turn your best content into guided “paths”
Have AI propose self-service content journeys for new visitors, late-stage buyers, or CFO stakeholders who join late.

How Can AI Strengthen Operations, Culture, and Implementation?

40. Document processes automatically from recordings
Record recurring workflows (like publishing content or handling leads) and have AI draft SOPs your team can refine.

41. Create onboarding paths for new hires
Use AI to assemble role-specific learning tracks from your existing content, videos, tools, and SOPs.

42. Summarize internal meetings into clear action items
Let AI produce concise recaps with decisions, owners, and deadlines so nothing gets lost.

43. Standardize internal communication templates
Have AI help you create consistent templates for announcements, change management, and updates so messages are clear and aligned.

44. Analyze internal feedback to guide change management
Use AI to read employee survey responses and surface concerns, confusion, and bright spots around your AI and content initiatives.

How Can I Grow My Business Using AI?

You don’t need to implement all 44 of these ideas to see a difference. Even choosing three to five that match your current priorities can make your sales conversations tighter, your content more useful, and your leadership decisions clearer.

If you want to learn more about what it looks like to grow your business in the age of AI with the right content, the right website, the right sales activities, the right technology, and the right culture of performance working together, this is exactly what we teach inside the Endless Customers System™.

If you would like a coach to help you become the most known, trusted, and recommended brand in your market (especially in the age of AI), check out the Endless Customers Coaching Program.