Free Guide

Content Marketing Resources

What Is Content Marketing?

In this free guide, you'll gain a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.

Read the guide

Free Guide

Content Marketing Resources

What Is Content Marketing?

In this free guide, you'll gain a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.

Read the guide

Featured Resources

Inbound Marketing

Inbound Marketing vs. Content Marketing: What's the Difference?

October 28, 2020 • 9 min read

Content Marketing

‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)

November 26, 2021 • 9 min read

Course

4 Content Guides to Convert Leads, Close Deals, and Delight Customers

1 hour 33 min course

Content Marketing

Content Manager Job Description for Marketing Teams (All Industries)

August 24, 2021 • 9 min read

Inbound Marketing vs. Content Marketing: What's the Difference?

‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)

4 Content Guides to Convert Leads, Close Deals, and Delight Customers

Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.

Start Course

Content Manager Job Description for Marketing Teams (All Industries)

Getting Started

Content Marketing

Content Marketing Benefits: What You're Missing Out On In 2021

April 22, 2021 • 8 min read

Content Marketing

Types of Content Marketing Explained (+ Examples)

July 6, 2021 • 9 min read

Content Marketing

Content Marketing for Small Businesses

June 17, 2021 • 11 min read

Inbound Marketing

Why You Need a Content Manager On Your Digital Marketing Team [+ Video]

November 5, 2020 • 9 min read

Content Marketing Benefits: What You're Missing Out On In 2021

Types of Content Marketing Explained (+ Examples)

Content Marketing for Small Businesses

Why You Need a Content Manager On Your Digital Marketing Team [+ Video]

Content Strategy

Content Marketing

What is a Content Strategy? (Definition + Examples)

September 2, 2020 • 11 min read

Inbound Marketing

What Happens When You Don't Have Buy-In for Inbound and Content?

June 27, 2019 • 6 min read

Content Marketing

7 Content Marketing KPIs You Must Be Tracking In Your Strategy

August 18, 2021 • 12 min read

Need Help?

Speed up your content marketing success & see immediate results with our content consulting!

Learn more

Content Marketing

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

May 20, 2014 • 2 min read

Content Marketing

Insourcing Content vs. Outsourcing Content: Which is Better for Marketing?

May 13, 2019 • 11 min read

Inbound Sales

How to Master the Art of Using Content in the Sales Process

October 12, 2021 • 10 min read

Inbound Marketing

Inbound Marketing vs. Content Marketing: What's the Difference?

October 28, 2020 • 9 min read

What is a Content Strategy? (Definition + Examples)

What Happens When You Don't Have Buy-In for Inbound and Content?

7 Content Marketing KPIs You Must Be Tracking In Your Strategy

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

Insourcing Content vs. Outsourcing Content: Which is Better for Marketing?

How to Master the Art of Using Content in the Sales Process

Inbound Marketing vs. Content Marketing: What's the Difference?

Content Creation

Content and Inbound Marketing 101

What is Quality Content? (Updated for 2021)

June 18, 2021 • 6 min read

Course

How to Write "The Big 5"

2 hour 13 min course

Inbound Marketing

How to Create Content from a Subject Matter Expert Interview (in 7 Steps)

August 26, 2019 • 5 min read

Content Marketing

Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020

June 6, 2019 • 8 min read

What is Quality Content? (Updated for 2021)

How to Write "The Big 5"

For a content marketer, nothing is more frustrating than churning out content and seeing nothing come of it. Maybe it’s getting some likes on social media, maybe it’s pulling in some healthy traffic, but when it comes to leads and sales, if it’s leaving you high and dry, what’s the point?

For most businesses, it takes a year or more for inbound marketing to start showing real results, but it doesn’t have to. Though inbound and content marketing are long-term plays that compound over time, there is content you can create that has been shown to drive sales immediately. We call these topics “The Big 5” and we have seen their power work with hundreds of clients and companies over the past decade.

The Big 5 addresses the most urgent questions and concerns modern consumers have when making a purchase regardless of industry. They are the questions being searched online and, with the answers in hand, your sales team can tackle objections in their conversations head-on.

In this course, IMPACT’s most tenured content trainer, Kevin Phillips, talks you through what comprises The Big 5, how to execute them for your organization, and examples of them done well.

You will learn:

How to write a cost article
How to write a comparison article
How to write a “best of” article
How to write an honest problems article
How to write an unbiased review article

This course is for anyone struggling to see bottomline results from their content marketing and ready to build trust with their buyers by answering their most burning questions honestly.

Start Course

Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.

The IMPACT Learning Center

Content Marketing Resources

In this free guide, you'll gain a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.

Content Marketing Resources

In this free guide, you'll gain a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.

Featured Resources

Featured Resources

Inbound Marketing vs. Content Marketing: What's the Difference?

‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)

4 Content Guides to Convert Leads, Close Deals, and Delight Customers

Content Manager Job Description for Marketing Teams (All Industries)

Inbound Marketing vs. Content Marketing: What's the Difference?

‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)

4 Content Guides to Convert Leads, Close Deals, and Delight Customers

Content Manager Job Description for Marketing Teams (All Industries)

Getting Started

Getting Started

Content Marketing Benefits: What You're Missing Out On In 2021

Types of Content Marketing Explained (+ Examples)

Content Marketing for Small Businesses

Why You Need a Content Manager On Your Digital Marketing Team [+ Video]

Content Marketing Benefits: What You're Missing Out On In 2021

Types of Content Marketing Explained (+ Examples)

Content Marketing for Small Businesses

Why You Need a Content Manager On Your Digital Marketing Team [+ Video]

Content Strategy

Content Strategy

What is a Content Strategy? (Definition + Examples)

What Happens When You Don't Have Buy-In for Inbound and Content?

7 Content Marketing KPIs You Must Be Tracking In Your Strategy

Need Help?

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

Insourcing Content vs. Outsourcing Content: Which is Better for Marketing?

How to Master the Art of Using Content in the Sales Process

Inbound Marketing vs. Content Marketing: What's the Difference?

What is a Content Strategy? (Definition + Examples)

What Happens When You Don't Have Buy-In for Inbound and Content?

7 Content Marketing KPIs You Must Be Tracking In Your Strategy

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

Insourcing Content vs. Outsourcing Content: Which is Better for Marketing?

How to Master the Art of Using Content in the Sales Process

Inbound Marketing vs. Content Marketing: What's the Difference?

Content Creation

Content Creation

What is Quality Content? (Updated for 2021)

How to Write "The Big 5"

How to Create Content from a Subject Matter Expert Interview (in 7 Steps)

Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020

What is Quality Content? (Updated for 2021)

How to Write "The Big 5"

How to Create Content from a Subject Matter Expert Interview (in 7 Steps)

Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020

Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.

Recent Articles

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?

What Should a 2022 Content Marketing Strategy Include?

How To Write About Your Competitors on Your Business Blog or Website

Need Help?

17 Business Blog Topics Your Audience Wants You To Write

Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency

22 Best Content Marketing Tools and Apps for 2022

Who Should Be On Your Content Marketing Team? 5 Critical Positions

Long Form vs. Short Form Content: Which Is Better For Your Business?

What Should a 2022 Content Marketing Strategy Include?

How To Write About Your Competitors on Your Business Blog or Website

17 Business Blog Topics Your Audience Wants You To Write

Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency

22 Best Content Marketing Tools and Apps for 2022

Who Should Be On Your Content Marketing Team? 5 Critical Positions