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Content Marketing Done Right
Read the free guide and explore the articles to gain a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.
Content Marketing Done Right
Read the free guide and explore the articles to gain a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.
Featured Resources
Featured Resources
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read
‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Course
4 Content Guides to Convert Leads, Close Deals, and Delight Customers
1 hour 33 min course
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
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Inbound Marketing vs. Content Marketing: What's the Difference? 

‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)

4 Content Guides to Convert Leads, Close Deals, and Delight Customers

Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.

Content Manager Job Description for Marketing Teams (All Industries)

Getting Started
Getting Started
Content Marketing Benefits: What You're Missing Out On In 2022
February 3, 2022 • 8 min read
Types of Content Marketing Explained (+ Examples)
July 6, 2021 • 9 min read
Content Marketing for Small Businesses
June 17, 2021 • 11 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
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Content Marketing Benefits: What You're Missing Out On In 2022

Types of Content Marketing Explained (+ Examples)

Content Marketing for Small Businesses

Why You Need a Content Manager On Your Digital Marketing Team [+ Video]

Content Strategy
Content Strategy
What is a Content Strategy? (Definition + Examples)
September 2, 2020 • 11 min read
What Happens When You Don't Have Buy-In for Inbound and Content?
June 27, 2019 • 6 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read

Need Help?

Speed up your content marketing success & see immediate results with our content consulting!

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing
May 20, 2014 • 2 min read
Insourcing Content vs. Outsourcing Content: Which is Better for Marketing?
May 13, 2019 • 11 min read
How to Master the Art of Using Content in the Sales Process
October 12, 2021 • 10 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read
close close

What is a Content Strategy? (Definition + Examples)

What Happens When You Don't Have Buy-In for Inbound and Content?

7 Content Marketing KPIs You Must Be Tracking In Your Strategy

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

Insourcing Content vs. Outsourcing Content: Which is Better for Marketing?

How to Master the Art of Using Content in the Sales Process

Inbound Marketing vs. Content Marketing: What's the Difference? 

Content Creation
Content Creation
What is Quality Content? (Updated for 2022)
June 18, 2021 • 6 min read
Course
How to Write "The Big 5"
2 hour 13 min course
How to Create Content from a Subject Matter Expert Interview (in 7 Steps)
August 26, 2019 • 5 min read
Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020
June 6, 2019 • 8 min read
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What is Quality Content? (Updated for 2022)

How to Write "The Big 5"

For a content marketer, nothing is more frustrating than churning out content and seeing nothing come of it. Maybe it’s getting some likes on social media, maybe it’s pulling in some healthy traffic, but when it comes to leads and sales, if it’s leaving you high and dry, what’s the point? 

For most businesses, it takes a year or more for inbound marketing to start showing real results, but it doesn’t have to. Though inbound and content marketing are long-term plays that compound over time, there is content you can create that has been shown to drive sales immediately. We call these topics “The Big 5” and we have seen their power work with hundreds of clients and companies over the past decade. 

The Big 5 addresses the most urgent questions and concerns modern consumers have when making a purchase regardless of industry. They are the questions being searched online and, with the answers in hand, your sales team can tackle objections in their conversations head-on. 

In this course, IMPACT’s most tenured content trainer, Kevin Phillips, talks you through what comprises The Big 5, how to execute them for your organization, and examples of them done well. 

You will learn:
  • How to write a cost article
  • How to write a comparison article
  • How to write a “best of” article
  • How to write an honest problems article
  • How to write an unbiased review article 

This course is for anyone struggling to see bottomline results from their content marketing and ready to build trust with their buyers by answering their most burning questions honestly. 

How to Create Content from a Subject Matter Expert Interview (in 7 Steps)

Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020

Recent Articles
Recent Articles
18 Great Examples of Comparison Blog Articles and Content
July 23, 2022 • 11 min read
6 Tips for Producing Better Content Marketing Results for Your Clients in a Crowded Market
July 13, 2022 • 7 min read
15 B2B Content Marketing Examples That Crush The Competition
June 23, 2022 • 11 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]
June 4, 2022 • 9 min read
7 Simple Steps To Create an Effective Content Marketing Process
May 26, 2022 • 13 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
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18 Great Examples of Comparison Blog Articles and Content

6 Tips for Producing Better Content Marketing Results for Your Clients in a Crowded Market

15 B2B Content Marketing Examples That Crush The Competition

64 Content Marketing Statistics To Supercharge Your Strategy [Updated for 2022]

7 Simple Steps To Create an Effective Content Marketing Process

Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

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In this course, you will learn:
  • How to use video through different stages of the sales process
  • How to use video to improve engagement and increase revenue
  • How to measure your success with virtual selling