Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
Inbound Marketing vs. Content Marketing: What's the Difference?
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
4 Content Guides to Convert Leads, Close Deals, and Delight Customers
Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.
Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020
June 6, 2019 • 8 min read
What is Quality Content? (Updated for 2021)
How to Write "The Big 5"
For a content marketer, nothing is more frustrating than churning out content and seeing nothing come of it. Maybe it’s getting some likes on social media, maybe it’s pulling in some healthy traffic, but when it comes to leads and sales, if it’s leaving you high and dry, what’s the point?
For most businesses, it takes a year or more for inbound marketing to start showing real results, but it doesn’t have to. Though inbound and content marketing are long-term plays that compound over time, there is content you can create that has been shown to drive sales immediately. We call these topics “The Big 5” and we have seen their power work with hundreds of clients and companies over the past decade.
The Big 5 addresses the most urgent questions and concerns modern consumers have when making a purchase regardless of industry. They are the questions being searched online and, with the answers in hand, your sales team can tackle objections in their conversations head-on.
In this course, IMPACT’s most tenured content trainer, Kevin Phillips, talks you through what comprises The Big 5, how to execute them for your organization, and examples of them done well.
You will learn:
How to write a cost article
How to write a comparison article
How to write a “best of” article
How to write an honest problems article
How to write an unbiased review article
This course is for anyone struggling to see bottomline results from their content marketing and ready to build trust with their buyers by answering their most burning questions honestly.