Content Marketing Done Right
Read the free guide and explore the articles to gain a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.
Content Marketing Done Right
Read the free guide and explore the articles to gain a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.
Featured Resources
Featured Resources
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read
The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales
August 29, 2022 • 10 min read
Course
4 Content Guides to Convert Leads, Close Deals, and Delight Customers
1 hour 33 min course
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
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Inbound Marketing vs. Content Marketing: What's the Difference? 

The Big 5: Best Business Blog Topics to Drive Traffic, Leads, and Sales

4 Content Guides to Convert Leads, Close Deals, and Delight Customers

Content managers, are you looking for ways to attract more visitors to your website, convert more leads, close more sales and turn more customers into brand evangelists? We thought you might be – in this course, we’re going to talk about four different types of guides you can create to help you achieve those very goals.

Content Manager Job Description for Marketing Teams (All Industries)

Getting Started
Getting Started
Content Marketing Benefits: What You're Missing Out On In 2022
February 3, 2022 • 8 min read
Types of Content Marketing Explained (+ Examples)
July 6, 2021 • 9 min read
Content Marketing for Small Business (Tips for Growing Your Business Online)
August 22, 2022 • 13 min read
Why You Need a Content Manager On Your Digital Marketing Team [+ Video]
November 5, 2020 • 9 min read
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Content Marketing Benefits: What You're Missing Out On In 2022

Types of Content Marketing Explained (+ Examples)

Content Marketing for Small Business (Tips for Growing Your Business Online)

Why You Need a Content Manager On Your Digital Marketing Team [+ Video]

Content Strategy
Content Strategy
What is a Content Strategy? (Definition + Templates)
August 25, 2022 • 12 min read
What Happens When You Don't Have Buy-In for Inbound and Content?
June 27, 2019 • 6 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing
May 20, 2014 • 2 min read
Insourcing vs. Outsourcing Content: Which is Better for Your Business?
January 9, 2023 • 10 min read
How to Master the Art of Using Content in the Sales Process
October 12, 2021 • 10 min read
Inbound Marketing vs. Content Marketing: What's the Difference? 
October 28, 2020 • 9 min read
close close

What is a Content Strategy? (Definition + Templates)

What Happens When You Don't Have Buy-In for Inbound and Content?

7 Content Marketing KPIs You Must Be Tracking In Your Strategy

Why “Learning Centers,” Not Blogs, are the Next Big Thing for Content Marketing

Insourcing vs. Outsourcing Content: Which is Better for Your Business?

How to Master the Art of Using Content in the Sales Process

Inbound Marketing vs. Content Marketing: What's the Difference? 

Content Creation
Content Creation
What is Quality Content? (Updated for 2023)
December 15, 2022 • 7 min read
Course
How to Write "The Big 5"
2 hour 13 min course
How to Create Content from a Subject Matter Expert Interview (in 7 Steps)
August 26, 2019 • 5 min read
Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020
June 6, 2019 • 8 min read
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What is Quality Content? (Updated for 2023)

How to Write "The Big 5"

For a content marketer, nothing is more frustrating than churning out content and seeing nothing come of it. Maybe it’s getting some likes on social media, maybe it’s pulling in some healthy traffic, but when it comes to leads and sales, if it’s leaving you high and dry, what’s the point? 

For most businesses, it takes a year or more for inbound marketing to start showing real results, but it doesn’t have to. Though inbound and content marketing are long-term plays that compound over time, there is content you can create that has been shown to drive sales immediately. We call these topics “The Big 5” and we have seen their power work with hundreds of clients and companies over the past decade. 

The Big 5 addresses the most urgent questions and concerns modern consumers have when making a purchase regardless of industry. They are the questions being searched online and, with the answers in hand, your sales team can tackle objections in their conversations head-on. 

In this course, IMPACT’s most tenured content trainer, Kevin Phillips, talks you through what comprises The Big 5, how to execute them for your organization, and examples of them done well. 

You will learn:
  • How to write a cost article
  • How to write a comparison article
  • How to write a “best of” article
  • How to write an honest problems article
  • How to write an unbiased review article 

This course is for anyone struggling to see bottomline results from their content marketing and ready to build trust with their buyers by answering their most burning questions honestly. 

How to Create Content from a Subject Matter Expert Interview (in 7 Steps)

Content Marketing Problems: 7 Reasons Your Strategy Is Failing in 2020

Recent Articles
Recent Articles
6 Signs You're Being Neglected by Your Marketing Agency
February 1, 2023 • 5 min read
Never Chase Trends At the Expense of Your Brand
January 12, 2023 • 5 min read
Content Marketing in 2023: Principles, Platforms, and Content Distribution
January 4, 2023 • 5 min read
7 Content Marketing Trends You Can’t Ignore in 2023
January 2, 2023 • 8 min read
How To Set Content Marketing Goals for Growth
December 29, 2022 • 6 min read
Outsourcing Is Broken: Rethinking the Relationship Between Client and Agency
December 14, 2022 • 5 min read
7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)
November 3, 2022 • 8 min read
The Epidemic of Half-hearted Content Marketing
November 2, 2022 • 4 min read
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6 Signs You're Being Neglected by Your Marketing Agency

Never Chase Trends At the Expense of Your Brand

Content Marketing in 2023: Principles, Platforms, and Content Distribution

7 Content Marketing Trends You Can’t Ignore in 2023

How To Set Content Marketing Goals for Growth

Outsourcing Is Broken: Rethinking the Relationship Between Client and Agency

7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)

The Epidemic of Half-hearted Content Marketing

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Blogging works better when you write about topics your buyers care about.
Free Inbound Marketing Playbook
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The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company