Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Why You Shouldn't Be Against Moving Your Site From WordPress to HubSpot

Why You Shouldn't Be Against Moving Your Site From WordPress to HubSpot Blog Feature

Daniel Escardo

Sr. Front-end Developer, 15+ Years of Web Development on HubSpot and Various CMSs

January 21st, 2019 min read

WordPress is by far the world’s most utilized content management system, currently powering around 25% of the internet. It started out primarily as a blogging platform, but its open-source nature provided a way to extend its out-of-the-box capabilities into the powerhouse it is today.

HubSpot is an end-to-end MAP and COS ( Marketing Automation Platform and Content Organization System, respectively) that provides the consummate solution for companies that have embraced, live and breathe an inbound marketing philosophy.

Both WordPress and HubSpot embrace inbound practices by making it easy for  marketers to continually add content to their websites without having to rely on a developer, but HubSpot takes the prize when it comes to marketing automation -- empowering marketers to communicate with their target audience at the perfect time, then track their efforts -- seamlessly.

I mean, what good is a marketing website, if it isn’t set up in a way that helps you to nail your marketing goals and communicate to your audience throughout their buying journey?

Still, for companies that are only beginning to practice inbound, and have established websites that are built on WordPress, there are some concerns that seem to be universal.

Common concerns we’ve encountered from customers when proposing a move from WordPress to HubSpot

1. Lack of server-side programming

This was a hiccup I experienced myself. As a web developer of 15+ years (I’ve probably hit the 20 year mark by now, but I don’t want to feel too old), I’ve developed over 150 websites using WordPress. It’s been my go-to throughout most of my career and I’m intimately familiar with its capabilities and benefits.

A little over six months ago, I began working at IMPACT, where we primarily develop websites on HubSpot. At the time I joined the team, I had never worked with HubSpot so, at first, I was a little apprehensive when I learned that its website platform does not include server-side access or programming.

I thought to myself, “How can we develop websites that provide the best experience for users, both backend and frontend, without access to server side programming? How can we make websites extensible and smart?”

After a very short while working with HubSpot, I realized that HubSpot, coupled with IMPACT’s proprietary web development process, is at the forefront of inbound marketing and customer experience. For the vast majority of marketing websites, it’s quite possible ( even easy ) to develop smart websites that are hyper marketing focused -- all without the need for server access.

In addition, HubSpot’s website platform makes it easy for developers to create template frameworks that are future-proof and can accommodate the vast majority of your content needs.

Yeah, I was impressed.

Looking back, there are a ton of websites I developed in the past that would have truly benefited from the marketing automation at HubSpot’s core. Plus, as a developer, I would have enjoyed so many of its built-in conveniences. We’ll come back to those shortly.

2. Creative limitations

After working with HubSpot for the last six months, I have not encountered a single occasion where a design could not be accomplished on the platform.

There is no secret sauce here. It’s HTML, CSS and Javascript -- the building blocks of the internet. HubSpot templates and modules can easily accommodate all three. A developer wouldn’t even need to use an HTML editor in many cases.

The only limitations we’ve encountered have been regarding external APIs that require authentication. For websites that cannot find an alternative solution for this, HubSpot’s COS probably isn’t the tool to use.

3. Not open source

Being open source sounds very beneficial because open source communities are passionate and subscribe to the idea that it’s good to help one another achieve a common goal.

While this is true for the vast majority of developers, there are some that use this to their advantage. Since all open source code is readily available on the internet, malicious coders can exploit vulnerabilities within that code for nefarious reasons -- from stealing your customers’ personal information to hosting files for an illegal operation -- all unbeknownst to you until it’s too late. To keep an open source website secure, one has to be on top of it all the time.

4. Afraid of scalability/lack of control

WordPress and other content management systems (CMS) like Joomla and Drupal are known for their scalability, extensibility and control. Well, HubSpot affords tremendous control and scalability on what’s important -- your content. The rest of the control needed depends on what your site’s features, functionality and needs really are. With control over things like servers and the like, comes great responsibility, too. This can prove costly. If your website is not contributing to the bottom line because your marketing goals aren’t aligned, then what good is control?

Conveniences and features available on HubSpot that our customers don’t even know about when they’re coming from WordPress

1. Update / Upgrade Free Zone

When you use WordPress as a standalone CMS, there are so many inherent processes that one needs to follow to ensure your site performs at its very best. There are server, hardware and software considerations along with their subsequent updates and upgrades, WordPress upgrades, theme updates, plugin updates -- each one having the potential to break your website, thus requiring a developer be involved to continually ensure zero downtime.

All of the updates I’ve described above are taken care of by HubSpot inside their closed system. Servers, hosting, software, etc. are maintained and updated on the backend -- leaving you to focus on marketing to your customers.

2. A Built-In CDN ( Content Delivery Network )

CDNs allow you to take your static resources ( images, video and resource files ) and make them available across a worldwide network of servers. This makes delivery of those resources super fast depending on the originating request.

The shortest distance between two points is a straight line. A similar principle applies to network latency. When your images come from the nearest possible server based on your current connection to the internet, they load faster. This kind of optimization is built-in to HubSpot and, among other reasons, is responsible for making websites load much faster for your end-user. As we’ve covered in other articles, page load speed is one huge factor affecting customer experience when visiting websites.

3. Workflows

Among many of the automation tools available within HubSpot is its workflow capabilities. You can pre-determine ways to communicate with different audience(s) inside a visual interface, making it stupid simple to send emails, set up webhooks, score leads, rotate leads to sales, and easily manage your data in bulk by updating properties, copying values, and more.

A WordPress developer’s take on all of this...

There are many reasons your company may actually need to be on WordPress. You may need specialized eCommerce functionality, have a need for specific post types or you may have to integrate your website with an API that requires authentication, etc.

Believe me, I get it. WordPress provides the backbone for 25% of the web for a reason, but there is a huge part of that market that would do much better on HubSpot.

To put it in perspective: according to, in July of 2018, the Windows Operating System had an 82.88% market share worldwide. Is that to say that PC is better than Mac? I would go out on a limb and say that it depends on the user and what they’re looking to achieve. The same goes for web content management.

Either way, for those that need a tool to drive business and effectively communicate to their persona(s) at the right time, HubSpot should definitely be one of your top considerations.

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

Watch Free On-demand

Keep Scrolling to Continue Reading

Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
Watch Free On-Demand
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!
Watch Free On-demand
FREE On-Demand: Watch Liz Moorehead’s Website Optimization Summit opening keynote now!