Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing HubSpot
Close
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub
Read the Guide
Everything You Need to Know About HubSpot Marketing Hub
Free HubSpot Marketing Guide
View Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Why You Shouldn't Be Against Moving Your Site From WordPress to HubSpot

By Daniel Escardo

Daniel Escardo also recommends this free guide, Everything You Need to Know About HubSpot Marketing Hub.

Why You Shouldn't Be Against Moving Your Site From WordPress to HubSpot Blog Feature

WordPress is by far the world’s most utilized content management system, currently powering around 25% of the internet. It started out primarily as a blogging platform, but its open-source nature provided a way to extend its out-of-the-box capabilities into the powerhouse it is today.

Free Guide: Everything You Need to Know About HubSpot Marketing Hub

HubSpot is an end-to-end MAP and COS ( Marketing Automation Platform and Content Organization System, respectively) that provides the consummate solution for companies that have embraced, live and breathe an inbound marketing philosophy.

Both WordPress and HubSpot embrace inbound practices by making it easy for  marketers to continually add content to their websites without having to rely on a developer, but HubSpot takes the prize when it comes to marketing automation -- empowering marketers to communicate with their target audience at the perfect time, then track their efforts -- seamlessly.

I mean, what good is a marketing website, if it isn’t set up in a way that helps you to nail your marketing goals and communicate to your audience throughout their buying journey?

Still, for companies that are only beginning to practice inbound, and have established websites that are built on WordPress, there are some concerns that seem to be universal.

Common concerns we’ve encountered from customers when proposing a move from WordPress to HubSpot

1. Lack of server-side programming

This was a hiccup I experienced myself. As a web developer of 15+ years (I’ve probably hit the 20 year mark by now, but I don’t want to feel too old), I’ve developed over 150 websites using WordPress. It’s been my go-to throughout most of my career and I’m intimately familiar with its capabilities and benefits.

A little over six months ago, I began working at IMPACT, where we primarily develop websites on HubSpot. At the time I joined the team, I had never worked with HubSpot so, at first, I was a little apprehensive when I learned that its website platform does not include server-side access or programming.

I thought to myself, “How can we develop websites that provide the best experience for users, both backend and frontend, without access to server side programming? How can we make websites extensible and smart?”

After a very short while working with HubSpot, I realized that HubSpot, coupled with IMPACT’s proprietary web development process, is at the forefront of inbound marketing and customer experience. For the vast majority of marketing websites, it’s quite possible ( even easy ) to develop smart websites that are hyper marketing focused -- all without the need for server access.

In addition, HubSpot’s website platform makes it easy for developers to create template frameworks that are future-proof and can accommodate the vast majority of your content needs.

Yeah, I was impressed.

Looking back, there are a ton of websites I developed in the past that would have truly benefited from the marketing automation at HubSpot’s core. Plus, as a developer, I would have enjoyed so many of its built-in conveniences. We’ll come back to those shortly.

2. Creative limitations

After working with HubSpot for the last six months, I have not encountered a single occasion where a design could not be accomplished on the platform.

There is no secret sauce here. It’s HTML, CSS and Javascript -- the building blocks of the internet. HubSpot templates and modules can easily accommodate all three. A developer wouldn’t even need to use an HTML editor in many cases.

The only limitations we’ve encountered have been regarding external APIs that require authentication. For websites that cannot find an alternative solution for this, HubSpot’s COS probably isn’t the tool to use.

3. Not open source

Being open source sounds very beneficial because open source communities are passionate and subscribe to the idea that it’s good to help one another achieve a common goal.

While this is true for the vast majority of developers, there are some that use this to their advantage. Since all open source code is readily available on the internet, malicious coders can exploit vulnerabilities within that code for nefarious reasons -- from stealing your customers’ personal information to hosting files for an illegal operation -- all unbeknownst to you until it’s too late. To keep an open source website secure, one has to be on top of it all the time.

4. Afraid of scalability/lack of control

WordPress and other content management systems (CMS) like Joomla and Drupal are known for their scalability, extensibility and control. Well, HubSpot affords tremendous control and scalability on what’s important -- your content. The rest of the control needed depends on what your site’s features, functionality and needs really are. With control over things like servers and the like, comes great responsibility, too. This can prove costly. If your website is not contributing to the bottom line because your marketing goals aren’t aligned, then what good is control?

Conveniences and features available on HubSpot that our customers don’t even know about when they’re coming from WordPress


1. Update / Upgrade Free Zone

When you use WordPress as a standalone CMS, there are so many inherent processes that one needs to follow to ensure your site performs at its very best. There are server, hardware and software considerations along with their subsequent updates and upgrades, WordPress upgrades, theme updates, plugin updates -- each one having the potential to break your website, thus requiring a developer be involved to continually ensure zero downtime.

All of the updates I’ve described above are taken care of by HubSpot inside their closed system. Servers, hosting, software, etc. are maintained and updated on the backend -- leaving you to focus on marketing to your customers.

2. A Built-In CDN ( Content Delivery Network )

CDNs allow you to take your static resources ( images, video and resource files ) and make them available across a worldwide network of servers. This makes delivery of those resources super fast depending on the originating request.

The shortest distance between two points is a straight line. A similar principle applies to network latency. When your images come from the nearest possible server based on your current connection to the internet, they load faster. This kind of optimization is built-in to HubSpot and, among other reasons, is responsible for making websites load much faster for your end-user. As we’ve covered in other articles, page load speed is one huge factor affecting customer experience when visiting websites.

3. Workflows

Among many of the automation tools available within HubSpot is its workflow capabilities. You can pre-determine ways to communicate with different audience(s) inside a visual interface, making it stupid simple to send emails, set up webhooks, score leads, rotate leads to sales, and easily manage your data in bulk by updating properties, copying values, and more.

A WordPress developer’s take on all of this...

There are many reasons your company may actually need to be on WordPress. You may need specialized eCommerce functionality, have a need for specific post types or you may have to integrate your website with an API that requires authentication, etc.

Believe me, I get it. WordPress provides the backbone for 25% of the web for a reason, but there is a huge part of that market that would do much better on HubSpot.

To put it in perspective: according to statista.com, in July of 2018, the Windows Operating System had an 82.88% market share worldwide. Is that to say that PC is better than Mac? I would go out on a limb and say that it depends on the user and what they’re looking to achieve. The same goes for web content management.

Either way, for those that need a tool to drive business and effectively communicate to their persona(s) at the right time, HubSpot should definitely be one of your top considerations.

Everything You Need to Know About HubSpot Marketing Hub
Everything You Need to Know About HubSpot Marketing Hub

Free Guide:

Everything You Need to Know About HubSpot Marketing Hub

Master the ins and outs of the HubSpot Marketing Hub before you get started

In this free guide, you’ll learn:

  • How to know if HubSpot is right for you
  • How to set up your HubSpot portal
  • How to truly get the most our of your HubSpot investment

Topics:

HubSpot
Web Design
Published on January 21, 2019

Recent Articles

Ultimate List of HubSpot Pros and Cons
January 8, 2022 • 20 min read
How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)
November 12, 2021 • 11 min read
Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022
October 29, 2021 • 8 min read
HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)
October 28, 2021 • 5 min read
INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate
October 22, 2021 • 5 min read
How to Get Sales Reps to Use the HubSpot CRM
October 18, 2021 • 4 min read
HubSpot and Data Privacy: How to Collect Contacts the Right Way
October 4, 2021 • 4 min read
INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]
September 23, 2021 • 4 min read
How to Know When You’ve Outgrown HubSpot Sales Hub Starter
September 23, 2021 • 4 min read
How to Get the Most Out of Your 2-Week HubSpot Free Trial
September 13, 2021 • 5 min read
CMS Hub Starter, business unit add-on, and Stephanie does email validation on a giant database [Hubcast ep. 274]
August 27, 2021 • 3 min read
How much HubSpot do I need?
August 17, 2021 • 4 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
HubSpot CRM review (updated for 2021)
July 27, 2021 • 8 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]
July 22, 2021 • 3 min read
Get your sales team using your CRM platform in 5 easy steps
July 13, 2021 • 6 min read
HubSpot vs. ActiveCampaign: a head-to-head comparison
July 13, 2021 • 5 min read
Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]
June 24, 2021 • 3 min read
Is Your Inbound Marketing Working? Track These 4 Metrics to Evaluate Your Progress
June 15, 2021 • 5 min read
Operations Hub hot takes and college degrees [Hubcast 271]
May 27, 2021 • 2 min read
4 keys to an effective HubSpot strategy in 2021
May 7, 2021 • 6 min read
Think you’re paying too much for HubSpot? Here’s how to get your money’s worth
May 5, 2021 • 5 min read
I’m Hiring a Digital Marketer; Do They Need HubSpot Experience?
May 3, 2021 • 4 min read