IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Register for IMPACT Live in Hartford CT, October 14-16! The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.

Close Bottom Left Popup Offer
IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
Kaitlyn Petro

By Kaitlyn Petro

Apr 24, 2021


Lead Generation Content Marketing Infographics
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Lead Generation  |   Content Marketing  |   Infographics

88 compelling words and phrases to prompt website visitors into action [Infographic]

Kaitlyn Petro

By Kaitlyn Petro

Apr 24, 2021

88 compelling words and phrases to prompt website visitors into action [Infographic]

As consumers’ buying behaviors evolve, the way we sell needs to evolve to match.

But what does that actually mean for marketers and the digital world?

For starters, we need to ensure our websites are optimized not only for the best possible user experience, but for the one that will get them to take action.

The right feel, colors, design, images, and content are all extremely important elements that influence the buyer’s journey.

Even more granular, our calls-to-action, forms, header hierarchy, personalization, automation, and language can also affect the way a website visitor acts.

Social Media Today recently published an infographic by Ashlyn Writes that focuses specifically on influencing the actions of website visitors through words and phrases.

Depending on what action you’d like your visitors to take, some language choices have been proven to be more effective than others, due to a particular psychological response.

Below is a summary of the 88 compelling words and phrases curated by Ashlyn Writes that are worth testing on your website to improve your conversion rate.

Four types of actionable words and phrases to use in your content

Conversion copywriting can be hard to master, but it is essential. We use it in our emails, website and landing pages, blog articles, and social media posts. The way we write and portray our messaging can have a large effect on our conversion rates.

By focusing on four main groups of words and phrases, marketers and salespeople can optimize the content they create in order to elicit the action they want their audience to take.

1. Exclusivity

Examples: Some examples of this type are: members only, become an insider, VIP, only available to subscribers, and log in required.

Why It’s Effective: People want to feel important. By positively labeling those who join our Facebook group, subscribe to our blog, or become a loyal member, as a community, we can create a “special” and inclusive feeling. For the people who aren’t a part of any of those things, they often want what they can’t have. They want to be one of the exclusive few.

Where You Can Use It: Like IMPACT’s own IMPACT Elite, a Facebook Group that accepts certain people as members can be a great place to imply exclusivity. It’s not a group for just anyone, so the people who are a part of it know they’re special.

2. Scarcity

Examples: To master this, try phrases like: limited offer, last chance, spots running out, and early-bird rate ends soon.

Why It’s Effective: Psychology has long proven that when something seems limited in availability, it’s natural for people to want it more -- and want it faster. (Think of FOMO -- Fear Of Missing Out -- for example.)

Where You Can Use It: In the digital sense, try using these phrases when you’re hosting an online event or selling tickets online to a physical event. For example, host a webinar with limited spots or create early-bird pricing for tickets to a live event.

3. Lower risk

Examples: Some lower risk words include: certified, money back guarantee, tried-and-true, reliable, endorsed, and best-selling.

Why It’s Effective: By using lower risk words, you’re implying that the risk and potential monetary loss is minimal. People feel better about purchasing or clicking, because they’re somewhat “covered” if something goes wrong.

Where You Can Use It: An e-commerce store is a great place to try using lower risk words and phrases. Offer a product with a money back guarantee, or let them try the product before they buy it.

4. Power 

Examples: Some examples of power words are: best, bonus, complete, ultimate, promote, secret, win, and premier.

Why It’s Effective: Power words evoke emotion and trigger curiosity. Content that elicits relatable emotions is more likely to be shared than content that doesn’t strike a chord. Words and phrases that cause curiosity have a higher tendency to receive clicks and engagement due to the fact that people simply cannot resist knowing all the details.

Where You Can Use It: Try using power words on a landing page for a premium content offer. For example, don’t give away The Guide to Conversion Rate; give your audience The Ultimate Guide to a Sure-Fire Conversion Rate Strategy that Really Works.

Check out the rest of the words

The bottom line is that in order to increase your conversion rate, you’ve got to get your visitors interested -- and you’ve got to do this as quickly as possible. Using language that entices the visitor and intrigues them can help you do just that.

To view the full list of words and phrases, see the infographic below.


IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

The one and only They Ask, You Answer conference. Reduced rates on sale for a limited time.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */