Think about the last time your company went through a website redesign. How did you feel after your site launched? If you're like most people, there's a good chance you liked the final product, but the process to get to that point was complex, time-consuming, and expensive.
That said, website redesigns are still very necessary.
Let your website stagnate for too long and not only will your organization look out-of-date, search engines will most likely rank you lower and lower over time, to the point where you might as well not have a site at all.
Growth-driven design (or "GDD") is a revolutionary approach to designing a website. The goal of growth-driven design is simple -- to create websites that are top performers in half the time.
Instead of spending a few months -- and probably a lot of money -- to build a new site, only to have to cross your fingers and hope it has the desired outcome, sites built under the growth-driven design model are rooted in a foundation of continuous improvement.
If the thought of going through another traditional website redesign sounds like living through a horror movie, or you're not happy with the results you're getting your current site, this ultimate guide to growth-driven design is for you.