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Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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HubSpot

HubSpot

If you use HubSpot, bookmark this page. It's your definitive resource for the latest HubSpot news, candid HubSpot insights, the best HubSpot strategies, exclusive interviews, and more. Learn how we can help you with HubSpot .

Meet the Experts:

Carina Duffy HubSpot Trainer, Co-Host of the Hubcast, IMPACT+ Instructor, INBOUND Speaker, Retains 12 HubSpot Certifications

As the Director of HubSpot Training at IMPACT, Carina is able to tap into her two passions simultaneously -- her mastery of the HubSpot platform and helping people solve problems. Before leading the "HubSquad" (a team of HubSpot trainers and consultants), Carina spent three years maximizing HubSpot to empower dozens of her clients to overcome their biggest marketing challenges, and doing one-on-one training and consulting with on HubSpot with clients.

Today, she uses that deep experience to build out trainings and workshops to help more clients get to where they need to go. Her day-to-day varies from one-on-one coaching and consulting, to experimentation and delivering workshops, to co-hosting the Hubcast with Marcus Sheridan, a weekly HubSpot-focused podcast. When not geeking out on all things HubSpot, you can find her being a #powderhound on the mountain or hucking it in a disc golf tournament.

Joe Bachir HubSpot Trainer, 6+ Years of Digital Marketing Strategy Expertise

Being a HubSpot Trainer at IMPACT, Joe works with companies of all sizes to get the most out of their inbound marketing efforts. While this does include making sure that the clients are utilizing HubSpot effectively, it also means aligning the Sales and Marketing teams to ensure success throughout their Inbound marketing strategy.

As being a member of the HubSquad (IMPACT’s team of awesome HubSpot trainers), Joe works one on one with clients on a weekly basis to develop and implement their Inbound and HubSpot strategy in a way that encourages clients to own and grow their success as a team.

Believe it or not, HubSpot is not the only thing Joe is passionate about. On his off days, you can catch him on the water kayaking, or finding the best new local spot to eat at.

Lexie Ward Account Manager, 5+ Years Of Digital Marketing Strategy & Project Management Experience

As a HubSpot trainer, Lexie works with organzations to ensure they are using HubSpot in the most effective way while successfully executing the inbound methodology in both marketing and sales.

Lexie is a member of IMPACT's HubSquad and has over 5 years of experience in digital marketing strategy and HubSpot. She dives deep into HubSpot with her clients to eliminate inefficienies and maximize their software investment. Outside of all things IMPACT and HubSpot, Lexie enjoys spending time on the water and practicing yoga.

Jessica Palmeri HubSpot Trainer, 8+ Years Of Digital Marketing Strategy & Project Management Experience

Jessica is a Certified HubSpot Trainer with a long track record of both leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their automation software investments.
Jessica has 7+ years of hands on HubSpot experience. As a member of the IMPACT HubSquad, she works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in local HubSpot User Groups, helps to lead the monthly HubSpot Virtual Peer Group discussions in IMPACT+, and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen and she’s always down for a good road trip or weekend getaway.

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.

Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.

Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

Carina Duffy HubSpot Trainer Co-Host of the Hubcast, IMPACT+ Instructor, INBOUND Speaker, Retains 12 HubSpot Certifications

Joe Bachir HubSpot Trainer 6+ Years of Digital Marketing Strategy Expertise

Lexie Ward Account Manager 5+ Years Of Digital Marketing Strategy & Project Management Experience

Jessica Palmeri HubSpot Trainer 8+ Years Of Digital Marketing Strategy & Project Management Experience

Marcus Sheridan Keynote Speaker, Author & Partner Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

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