IMPACT Live 2024 Hartford

hartford impact live logo
October 14-16, 2024 - Hartford, CT
The They Ask, You Answer Conference
IMPACT Live gives you the framework, expert guidance, and tools you need to attract more leads, close more sales, and unlock a cycle of endless customers.
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What is IMPACT Live?

IMPACT Live is a 3-day, in-person event for business owners, CEOs, and marketing and sales leaders who want to eliminate the uncertainty around generating new business and revenue growth.

The strategies and tools you'll learn are centered around 'They Ask, You Answer' — a proven sales and marketing methodology that works in any industry, in any season, and in any economy — for becoming the most known brand in your market.

Attendees will come together in a single-track format for expert-led sessions that cover the most effective strategies in marketing, sales, leadership, and AI, with several opportunities to network with others on the They Ask, You Answer journey.

By attending IMPACT Live, you'll access real world examples from companies like yours that demonstrate how businesses are dominating their markets, providing a clear blueprint for your path to endless customers.

Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

250+
Attendees
15+
Sessions
Unlimited
Ideas

Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

250+
Attendees
15+
Sessions
Unlimited
Ideas

“IMPACT Live is the only event where They Ask, You Answer practitioners across marketing, sales, and leadership come together.

Three days of expert insights and guidance straight from They Ask, You Answer coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Marcus IMPACT Live Cutout-min

Who IMPACT Live is For?

IMPACT Live teaches the sales and marketing methodology “They Ask, You Answer,” a powerful approach that has driven success across diverse industries. This method is particularly effective for businesses offering products or services requiring extensive buyer research and engagement with sales professionals prior to purchase. Industries that excel with “They Ask, You Answer” and will be represented at IMPACT Live include:

b2b services
B2B Services
building materials
Building Materials
commercial real estate
Commercial Real Estate
construction
Construction
cybersecurity
Cybersecurity
Franchises
Franchises
healthcare
Healthcare and Health Services
Homebuilders and Remondelers
Homebuilders and Remodelers
home improvement
Home Improvement
insurance
Insurance
logistics
Logistics
managed services
Managed Services
Manufacturers
Manufacturers
retail
Retail

Past Attendees and Companies Thriving with They Ask, You Answer

Brought in $270k per month from organic leads with They Ask, You Answer
Grew revenue by $1M with They Ask, You Answer
Doubled annual revenue 4 years in a row after implementing They Ask, You Answer
They Ask, You Answer increased sales by 40% in one year
Attributed $3M in revenue in a single quarter to They Ask, You Answer
Increased leads by 1,300% after implementing They Ask, You Answer
Increased organic visits from 2,000 to 8,700 per month within a year of doing They Ask, You Answer
Doubled revenue 3 years in a row after implementing They Ask, You Answer

What attendees have said

"The alignment that our team has gained from all being at IMPACT Live together is huge."

Jeffrey Linta
Jeffrey Linta, Linta Roofing

"Attending IMPACT Live made me realize we needed a refresh on the basics of They Ask, You Answer. The basics of a revenue team, getting marketing and sales together, and creating content that we'll use in the sales process."

Mike Galanos, Woodstock Furniture & Mattress Outlet

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy
Kenda Dowdy, Illume Fertility

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda
Dan Golda, Thoroughcare
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2024 IMPACT Live Agenda

Monday, October 14
Tuesday, October 15
Wednesday, October 16
9:00AM ET
Check In Is Open
Check in any time between 9:00am and noon!
9:00AM ET
Coffee & Networking
Stop by our reserved room on the 1st floor at the Marriott for some coffee, pastries, and networking! Be sure to check in and get your badge first. This will be drop-in style networking so you can come when you want and stay as long as you'd like. Meet others by role, industry, and more!
1:00PM ET
IMPACT Live begins!
1:30PM ET
Fundamentals of a High-Performing Sales and Marketing Strategy
Marcus Sheridan will open up the event with a look at what's absolutely vital to your business today. With the emergence of AI, buyers wanting more control, and the change in search behavior, we'll make sure you're up to speed on everything you need to know to stay ahead of the curve.

Marcus SheridanMarcus Sheridan

Bob RuffoloBob Ruffolo

2:30PM ET
30 Minute Break
Stretch, mingle, and grab some coffee!
3:00PM ET
Harness the Power of High-Performing Video
In today’s AI-driven landscape, video content is more crucial than ever. Join Marcus Sheridan as he uncovers key video trends, including search in the age of AI, and introduces the powerful QQPP method for creating effective videos. You’ll also learn about The Selling 7, the essential videos every business needs. Afterward, Lindsey will dive into a live interview with a successful company about how they grew their YouTube channel, alongside insights from their videographer on the strategies that fueled their success. Don’t miss this actionable, expert-led session designed to elevate your video marketing game!

Marcus SheridanMarcus Sheridan

Lindsey AutenLindsey Auten

4:00PM ET
15 Minute Break
4:15PM ET
Content Promotion: What's Working in 2024
This session will equip you with the strategies to amplify your content and drive real growth. Learn how to assess if your business is ready for paid ads, how to repurpose video content using AI tools, and get practical tips for maximizing social media reach. Plus, hear directly from a member of Swell, IMPACT’s paid ads branch, who will share insider expertise on amplifying your content for maximum ROI. Unlock the secrets to fueling your growth with content that works harder for you!

Marcus SheridanMarcus Sheridan

6:00PM ET
Welcome Reception
Join us for a welcome reception right with drinks and bites. Plus, get to know other attendees in a whole new way. Stay tuned for more!
7:30PM ET
Dinner On Your Own
8:00AM ET
Breakfast Served
Join us for a hot and hearty breakfast to kick off the day. Be sure to check out the sponsor tables while you're mingling!
8:00AM ET
Certified Partner Breakfast
Certified partners and their colleagues can grab breakfast from the buffet and join us in Conference Room 7 for a networking breakfast. 
9:00AM ET
Turn Your Website Into Your Best Salesperson
It's time to tackle all things websites! First we'll cover things you need to do on your website right now to stay ahead. In fact, we'll look at world class examples of businesses doing this well right now and bring them up on stage to hear from them! We may even review some of your websites live on the spot. This exciting and inspiring session will be sure to kick off day 2 strong.

Janet Mendez-LatoucheJanet Mendez-Latouche

Marcus SheridanMarcus Sheridan

Tyler PigottTyler Pigott

10:00AM ET
30 Minute Break

Sponsored by our friends at StoryBrand!

StoryBrand-Logo-Black-2021 (1)

 

10:30AM ET
How to Transform Your Sales Team From Good to Great
From using content in your sales process to role playing with your team, there's so much that goes into mastering sales at your company. But it doesn't stop with just the sales team. As you know, sales is a team sport. In this session, Marcus Sheridan will dive into the most important aspects your sales team and sales leadership must focus on today, how to get everyone at the company to catch the vision, and how you can truly build trusting relationships that lead to sales with lifelong customers.

Allison RiggsAllison Riggs

Chris DupreyChris Duprey

Marcus SheridanMarcus Sheridan

12:00PM ET
Lunch
Lunch will be served at the venue! Sponsors will also be available at their tables over lunch.
1:00PM ET
Getting the Most Out of Our Sales and Marketing Technology
Many of the best business decisions are rooted in data. But unless your data is clean and accurate, it won't help you much. In this session we'll get you back to CRM basics, go through how to set yourself up for success as AI-driven tools come into your data environment, and look at some of the best reports you can create and use. Of course, we'll be diving mostly into our tool of choice which is HubSpot but these principles can apply no matter what you use. 

Will SmithWill Smith

Amanda SchumacherAmanda Schumacher

Kyle JepsonKyle Jepson

2:00PM ET
30 Minute Break
2:30PM ET
AI and the Strategies We Should Be Using in Our Business
In the rapidly evolving landscape of AI, it is crucial for organizations to foster a culture that not only adapts to but also embraces emerging technologies. This isn't just about tactical implementation; it's about changing the way we think and work to be ready for the future. Expect to see real-life examples and practical tips on weaving this innovative mindset into the very fabric of your organization.
4:30PM ET
Executing the Endless Customers Model
In our final session of day 2, we'll delve into the heart of long-term business success with They Ask, You Answer. Learn how your business is doing so far, hear common mistakes to avoid from business who have been down this road before, and get practical strategies to sustain your success. We will explore the importance of coaching, community involvement, continuous education, and the use of effective tools in maintaining and building upon business achievements. Additionally, we will discuss the critical aspects of recruiting and employee onboarding that follow the same principles you've learned so far. Let's end the day strong!
6:00PM ET
Evening Party!

Head across the street to the Connecticut Science Center for our IMPACT Live party! Enjoy delicious food, signature cocktails (and mocktails!), and after some time to eat and network, we'll bust out the entertainment! We'll have Dueling Pianos from our friends at Savage Pianos! Dueling Pianos is the ultimate hybrid of all modern forms of entertainment.

Two performers on two facing pianos take turns playing songs that are mostly requested by the audience. There are no rules about what can or cannot be requested so a Dueling Pianist must be well versed in ALL forms of popular music: pop, rock, jazz, hip-hop, r&b, blues, classical, etc.

The main focus of a Dueling Pianos show is participation and so every song will involve the audience in one way or another. Performers might use sing-along, clap-along, dancing, toasting, roasting, improv comedy, comedic bits, and more! Plus, we'll top things off with plenty of fun dessert options.

8:30AM ET
Breakfast Served
9:00AM ET
Industry-Disrupting Content Working Session
You must be willing to venture where others in your industry do not dare. This means discussing topics others avoid, showcasing what others conceal, selling when others shy away, and being more authentically human. In this interactive working session, we will guide you through the process of challenging conventional industry norms. You'll learn how to develop and incorporate disruptive content into your editorial calendar. By the end of the session, you'll have a list of potential content pieces that can revolutionize your industry.
10:15AM ET
Break
10:45AM ET
Self-Service Tools Working Session
Modern buyers demand instant gratification. They seek a personalized, fast, friction-free experience that alleviates any hesitation or fear. Self-service tools do this by empowering prospects to independently navigate the buying process without needing to interact with sales. In this workshop, we will guide you through creating self-service tools that streamline the buying process for your customers. You'll learn how to design a user experience that meets the demands of today's buyers.

Hotel & Travel

Both the event and accommodations will be at the Hartford Marriott Downtown, located at 200 Columbus Blvd, Hartford, CT 06103.

For your convenience we have reserved a block of rooms at a reduced rate of $249/night. The block closes Friday, September 27th. Click here to book your room.

Parking is available on-site for $19/day. Additional parking information can be found on the hotel's website.

If you have any questions, please reach out to us at events@impactplus.com.

View Hotel Block→
hartford mar

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $3,500. 

Interested in sponsoring? Let's design a package that meets your sponsorship goals. Email events@impactplus.com with questions or interest!

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Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $3,500. 

Interested in sponsoring? Let's design a package that meets your sponsorship goals. Email events@impactplus.com with questions or interest!

2024 IMPACT Live Sponsors

Join us at IMPACT LIVE

Every six months, you'll be able to stay up to date on the latest tactics, brush up on the core principles, and connect with other They Ask, You Answer professionals. Don't miss out on the chance to be inspired by what's possible with They Ask, You Answer in your business.

Get My Ticket Now→
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