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Inbound Leadership

You can be a leader who is a positive catalyst for change, known for empowering your people, and creating a positive and lasting impact on your organization. Whether you're already leading a team, or you're an aspiring leader, we invite you to begin your leadership journey with these resources.

Advanced Leadership Insights

Inbound Leadership: A People-Focused Approach to Success

Inbound isn’t just for marketers anymore. Leaders who walk the inbound path have shown time and again that their “How can I help?” posture and an obsession with their people results in higher rates of organizational success.

By: Chris Duprey, COO, IMPACT

Learn the Inbound Approach to Leadership

Featured Insights

Leadership

Being Nice at Work (& as a Leader) Doesn't Hold You Back

By Brie Rangel on October 15th, 2018

By Brie Rangel

Leadership

How to Motivate Your Creative Team with An Inbound Mindset

By Alex Winter on September 6th, 2018

By Alex Winter

Leadership

Flash-to-Bang Leadership: Are You Reacting or Responding to Your Teams? [VIDEO]

By Chris Duprey on April 25th, 2018

By Chris Duprey

Leadership

The 10 Mistakes Even The Greatest Leaders Make at Work [+VIDEO]

By Chris Duprey on March 27th, 2018

By Chris Duprey

Leadership

8 Brutally Honest Reasons Why You Can’t Find Good Employees

By Marcus Sheridan on October 21st, 2010

By Marcus Sheridan

Leadership

Managing a Sales Team: 7 Lessons from a First-Time Sales Leader

By Tom DiScipio on January 25th, 2018

By Tom DiScipio

Chris Duprey They Ask, You Answer Coach, 10+ Years in Business Development & Leadership, Former Infantry Officer

Chris brings over a decade of multi-faceted leadership experience from both the military and business world. Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.

An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held numerous leadership and staff positions while serving as an Infantry Officer in the US Army. The highlight of Chris’s military career was serving as the Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st Brigade Combat Team, 82nd Airborne Division.

Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in Organizational Leadership from Quinnipiac University. While not working to inspire and develop his team, you will catch Chris reading or sitting on his cushion.

Brie Rangel Chief Operating Officer, 10+ Years of Digital Marketing Experience

From blogging before inbound marketing was a term, to newsjacking before that was coined by David Meerman Scott, to implementing scrum before agile marketing took off, Brie has been at the epicenter of today’s most influential marketing strategies.

Upon her graduation from the University of Missouri School of Journalism, she took her knowledge and natural know-how and applied it as a Strategist for 10 years developing award-winning marketing campaigns for clients ranging from small nonprofits to large enterprise organizations.

She now leads IMPACT’s services division, keeping her ears on the ground for the latest marketing strategies and tactics we should be offering for our clients and guiding her team to reach new levels every day. In addition to her marketing background, Brie is an emerging leader on a quest to grow and share what she learns along the way.

Brie is also a co-host of MarketHer, a video podcast for women in marketing, and is working to bring her passion outside of work in her local community to build confidence and leadership skills in school-age girls to build the next generation of working women.

Brie works remotely in Houston, Texas. When she’s not cheering for the Astros (World Series Champs!), using the word, “ya’ll” in every sentence, or riding her horse to work (just kidding), you’ll find her hanging out with her family and her bloodhound, Duke.

Tom DiScipio VP of Product, Speaker, 8+ Years Sales & Client Success Expertise

Tom DiScipio leads the product team responsible for the design and engineering of IMPACT+: IMPACT's online learning community dedicated to educating marketers, salespeople and business leaders on achieving digital sales and marketing mastery within their organizations.

Beyond the day-to-day, Tom balances life at IMPACT as a hobbyist photographer, guitar player, and wannabe (BMW) race car driver.

Bob Ruffolo Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year.

Personally, Bob is a graduate of Central Connecticut State University and was inducted into their School of Business Hall of Honor in 2014 for entrepreneurial excellence. In the same year, he was also recognized as one of Hartford Business Journal's 40 Under Forty. Beyond being driven to grow IMPACT, Bob strives to be at the forefront of the inbound marketing movement and loves helping similar agencies execute their growth.

In his spare time, he is a regular speaker at HubSpot's annual Inbound Conference and local universities, an active member of several entrepreneurial groups, and sits on the boards of local educational and community foundations. He is also an avid Yankees and Jets fan.

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.

Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.

Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

Chris Duprey They Ask, You Answer Coach 10+ Years in Business Development & Leadership, Former Infantry Officer

Read Bio

Visit Team Page

Brie Rangel Chief Operating Officer 10+ Years of Digital Marketing Experience

Read Bio

Visit Team Page

Tom DiScipio VP of Product Speaker, 8+ Years Sales & Client Success Expertise

Read Bio

Visit Team Page

Bob Ruffolo Founder & CEO Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

Read Bio

Visit Team Page

Marcus Sheridan Keynote Speaker, Author & Partner Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

Read Bio

Visit Team Page

Marketing Strategy

Podcasts & Shows

Episodes About Inbound Leadership

"Male vs. Female Leadership Expectations" (Creator's Block, Ep. 58)

January 23rd, 2018

Small Business Leadership Lessons Series: Gage Strength Training [MarketHer Ep. 27]

March 21st, 2018

"Change Management for Beginners, feat. Tom DiScipio" (Creator's Block, Ep. 71)

May 15th, 2018

"A Women in Leadership Roundtable with IMPACT's COO:" (MarketHer Episode #9)

October 25th, 2017

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

April 17th, 2018

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Filter By Topic or Audience:

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Inbound Leadership

Inbound Leadership: A People-Focused Approach to Success

Inbound isn’t just for marketers anymore. Leaders who walk the inbound path have shown time and again that their “How can I help?” posture and an obsession with their people results in higher rates of organizational success.

By: Chris Duprey, COO, IMPACT

Featured Insights

Being Nice at Work (& as a Leader) Doesn't Hold You Back

How to Motivate Your Creative Team with An Inbound Mindset

Flash-to-Bang Leadership: Are You Reacting or Responding to Your Teams? [VIDEO]

The 10 Mistakes Even The Greatest Leaders Make at Work [+VIDEO]

8 Brutally Honest Reasons Why You Can’t Find Good Employees

Managing a Sales Team: 7 Lessons from a First-Time Sales Leader

Meet the Experts:

Recent Articles & Videos

How To Become a Better Coach (for Business Consultants, Sales Coaches, and Marketing Strategists)

Why Your Business Always Needs to Invest in Marketing — in Bad Times and Good (+ Video)

How to convince your boss to say 'yes!' to IMPACT+ Pro

Pandemic leadership lessons from 2020, and how we move forward

Women leaders: Here's how you can go on maternity leave and return, smoothly

Podcasts & Shows

Episodes About Inbound Leadership

"Male vs. Female Leadership Expectations" (Creator's Block, Ep. 58)

January 23rd, 2018

Small Business Leadership Lessons Series: Gage Strength Training [MarketHer Ep. 27]

March 21st, 2018

"Change Management for Beginners, feat. Tom DiScipio" (Creator's Block, Ep. 71)

May 15th, 2018

"A Women in Leadership Roundtable with IMPACT's COO:" (MarketHer Episode #9)

October 25th, 2017

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

April 17th, 2018

Women in Workplace report: COVID-19 burnout requires leaders to act

The underrated power of introverts [TED Talk video]

How to succeed with introverted leadership [Interview]

Chasing goals as a leader at the expense of your people (a cautionary tale)

Reddit names YC’s Michael Seibel to board following co-founder Alexis Ohanian’s exit

I didn't want to write about being a female C-level executive, but here I am

Leadership development: Why we need to develop awareness in ourselves and others

7 essential tips for managing a newly-remote team [Infographic]

How emotional intelligence can save your employee retention rate [Infographic]

A year of growth as a leader (interview)

Benefits of online, peer-to-peer learning for digital marketers

What small business leaders need to know to thrive during a recession

100 leadership quotes to make you a better manager this year

How to determine if you’re truly self-aware (and why you need to do so) [TED Talk Video]

The real reasons your marketing team keeps quitting [Video]

The only meeting agenda template you'll ever need (+ meeting tips)

When you feel guilt as a leader, even the 'right' choice feels 'wrong'

"To become more efficient, ask better questions" [Creator's Block, Ep. 115]

The apprenticed leader: Do we lead how we were led? [Interview]

To Be the Leaders Our Teams Deserve, We Must Address Our Fears

How to Have an Effective 1-on-1 as an Organizational or Team Leader [Interview]

Why I Won't Respond to Emails While On Vacation

How Can Business Leaders Foster Commitment (Instead of Just Compliance) with Their People?

Leadership Lessons: Embrace the Messy & Focus on What's Possible

As Leaders, Should You Seek Compliance or Commitment?

As a New Leader, How Do You Manage Being Responsible Yet Not in Control?

The 4 (Often Uncomfortable) Stages All New Leaders & Managers Go Through

When Did "Nice" Become a Bad Word in the Workplace?

"What Is Fearless Leadership & What Should It Never Be?" (Leadership in Real Life, Ep. 1)

How Leaders Can Break the Cycle of Organizational Anxiety

"I Can't Step Away from Work" & Other Lies We Tell Ourselves as Leaders

How to Survive Organizational Breakpoints

To Be a Truly "Fearless" Leader We Must Be Authentic & Human

How to Set Goals as an Inbound Leader (& My Goals for 2019)

The Toxic Myth of "Fearless" Leadership