Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Watch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Getting started with digital sales and marketing

How much should I budget for digital sales and marketing?

Should we hire an agency or in source our marketing?

What is account-based marketing and should we be doing it?

Getting started with Facebook or Google Ads

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They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Buy the book

What is They Ask, You Answer?

Why does They Ask, You Answer actually get results?

How They Ask, You Answer benefit sales

12-Month They Ask, You Answer Implementation Plan

Short-term wins you can expect with They Ask, You Answer

How to get your team to buy in to They Ask, You Answer

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Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Virtual Sales training checklist

Video sales call best practices

What to do if your sales reps are missing their numbers during COVID

How to use LinkedIn to close more deals in 2021

Essential virtual selling tools and technology

Will virtual sales training with IMPACT help my team?

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Video

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Buy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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The ultimate guide to video for sales

7 most important videos for sales and marketing

What to include in your video marketing strategy

Ace your YouTube strategy in 2021

Video email marketing examples you'll want to copy

Everything you need to know about Vidyard

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HubSpot

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)

Inbound lead generation and conversion optimization

Getting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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The ultimate guide to the HubSpot marketing hub

The ultimate HubSpot marketing migration checklist

HubSpot CRM pros and cons

Is a HubSpot-hosted website more secure than a Wordpress site?

Hubspot pricing: your guide to everything HubSpot costs

Listen to the Hubcast podcast

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Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Ultimate Guide to Website Redesign for Businesses

The Definitive Guide to Website Strategy

The Website 6: Key Characteristics of the Perfect Inbound Website

Website Redesign: Inbound Marketing Agency vs Web Designer

HubSpot vs Wordpress: Which is best for me?

How Much Does a Website Redesign Cost?

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Inbound Leadership

You can be a leader who is a positive catalyst for change, known for empowering your people, and creating a positive and lasting impact on your organization. Whether you're already leading a team, or you're an aspiring leader, we invite you to begin your leadership journey with these resources.

Advanced Leadership Insights

Inbound Leadership: A People-Focused Approach to Success

Inbound isn’t just for marketers anymore. Leaders who walk the inbound path have shown time and again that their “How can I help?” posture and an obsession with their people results in higher rates of organizational success.

By: Chris Duprey, COO, IMPACT

Learn the Inbound Approach to Leadership

Featured Insights

Leadership

Being Nice at Work (& as a Leader) Doesn't Hold You Back

By Brie Rangel on October 15th, 2018

By Brie Rangel

Leadership

How to Motivate Your Creative Team with An Inbound Mindset

By Alex Winter on September 6th, 2018

By Alex Winter

Leadership

Flash-to-Bang Leadership: Are You Reacting or Responding to Your Teams? [VIDEO]

By Chris Duprey on April 25th, 2018

By Chris Duprey

Leadership

The 10 Mistakes Even The Greatest Leaders Make at Work [+VIDEO]

By Chris Duprey on March 27th, 2018

By Chris Duprey

Leadership

8 Brutally Honest Reasons Why You Can’t Find Good Employees

By Marcus Sheridan on October 21st, 2010

By Marcus Sheridan

Leadership

Managing a Sales Team: 7 Lessons from a First-Time Sales Leader

By Tom DiScipio on January 25th, 2018

By Tom DiScipio

Chris Duprey Chief Learning Officer and Coach, 10+ Years in Business Development & Leadership, Former Infantry Officer

Chris brings over a decade of multi-faceted leadership experience from both the military and business world. Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.

An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held numerous leadership and staff positions while serving as an Infantry Officer in the US Army. The highlight of Chris’s military career was serving as the Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st Brigade Combat Team, 82nd Airborne Division.

Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in Organizational Leadership from Quinnipiac University. While not working to inspire and develop his team, you will catch Chris reading or sitting on his cushion.

Brie Rangel Chief Operating Officer, 10+ Years of Digital Marketing Experience

From blogging before inbound marketing was a term, to newsjacking before that was coined by David Meerman Scott, to implementing scrum before agile marketing took off, Brie has been at the epicenter of today’s most influential marketing strategies.

Upon her graduation from the University of Missouri School of Journalism, she took her knowledge and natural know-how and applied it as a Strategist for 10 years developing award-winning marketing campaigns for clients ranging from small nonprofits to large enterprise organizations.

She now leads IMPACT’s services division, keeping her ears on the ground for the latest marketing strategies and tactics we should be offering for our clients and guiding her team to reach new levels every day. In addition to her marketing background, Brie is an emerging leader on a quest to grow and share what she learns along the way.

Brie is also a co-host of MarketHer, a video podcast for women in marketing, and is working to bring her passion outside of work in her local community to build confidence and leadership skills in school-age girls to build the next generation of working women.

Brie works remotely in Houston, Texas. When she’s not cheering for the Astros (World Series Champs!), using the word, “ya’ll” in every sentence, or riding her horse to work (just kidding), you’ll find her hanging out with her family and her bloodhound, Duke.

Tom DiScipio VP of Product, Speaker, 8+ Years Sales & Client Success Expertise

Tom DiScipio leads the product team responsible for the design and engineering of IMPACT+: IMPACT's online learning community dedicated to educating marketers, salespeople and business leaders on achieving digital sales and marketing mastery within their organizations.

Beyond the day-to-day, Tom balances life at IMPACT as a hobbyist photographer, guitar player, and wannabe (BMW) race car driver.

Bob Ruffolo Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year.

Personally, Bob is a graduate of Central Connecticut State University and was inducted into their School of Business Hall of Honor in 2014 for entrepreneurial excellence. In the same year, he was also recognized as one of Hartford Business Journal's 40 Under Forty. Beyond being driven to grow IMPACT, Bob strives to be at the forefront of the inbound marketing movement and loves helping similar agencies execute their growth.

In his spare time, he is a regular speaker at HubSpot's annual Inbound Conference and local universities, an active member of several entrepreneurial groups, and sits on the boards of local educational and community foundations. He is also an avid Yankees and Jets fan.

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.

Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.

Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

Chris Duprey Chief Learning Officer and Coach 10+ Years in Business Development & Leadership, Former Infantry Officer

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Brie Rangel Chief Operating Officer 10+ Years of Digital Marketing Experience

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Tom DiScipio VP of Product Speaker, 8+ Years Sales & Client Success Expertise

Read Bio

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Bob Ruffolo Founder & CEO Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

Read Bio

Visit Team Page

Marcus Sheridan Keynote Speaker, Author & Partner Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

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IMPACT Stories

Podcasts & Shows

Episodes About Inbound Leadership

"Male vs. Female Leadership Expectations" (Creator's Block, Ep. 58)

January 23rd, 2018

Small Business Leadership Lessons Series: Gage Strength Training [MarketHer Ep. 27]

March 21st, 2018

"Change Management for Beginners, feat. Tom DiScipio" (Creator's Block, Ep. 71)

May 15th, 2018

"A Women in Leadership Roundtable with IMPACT's COO:" (MarketHer Episode #9)

October 25th, 2017

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

April 17th, 2018

Leadership

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Filter By Topic or Audience:

Inbound Leadership

Inbound Leadership: A People-Focused Approach to Success

Inbound isn’t just for marketers anymore. Leaders who walk the inbound path have shown time and again that their “How can I help?” posture and an obsession with their people results in higher rates of organizational success.

By: Chris Duprey, COO, IMPACT

Featured Insights

Being Nice at Work (& as a Leader) Doesn't Hold You Back

How to Motivate Your Creative Team with An Inbound Mindset

Flash-to-Bang Leadership: Are You Reacting or Responding to Your Teams? [VIDEO]

The 10 Mistakes Even The Greatest Leaders Make at Work [+VIDEO]

8 Brutally Honest Reasons Why You Can’t Find Good Employees

Managing a Sales Team: 7 Lessons from a First-Time Sales Leader

Meet the Experts:

Recent Articles & Videos

Pandemic leadership lessons from 2020, and how we move forward

Women leaders: Here's how you can go on maternity leave and return, smoothly

Women in Workplace report: COVID-19 burnout requires leaders to act

The underrated power of introverts [TED Talk video]

How to succeed with introverted leadership [Interview]

Podcasts & Shows

Episodes About Inbound Leadership

"Male vs. Female Leadership Expectations" (Creator's Block, Ep. 58)

January 23rd, 2018

Small Business Leadership Lessons Series: Gage Strength Training [MarketHer Ep. 27]

March 21st, 2018

"Change Management for Beginners, feat. Tom DiScipio" (Creator's Block, Ep. 71)

May 15th, 2018

"A Women in Leadership Roundtable with IMPACT's COO:" (MarketHer Episode #9)

October 25th, 2017

"How to Have a Carefrontation feat. Kathleen Booth" (Creator's Block, Ep. 68)

April 17th, 2018

Chasing goals as a leader at the expense of your people (a cautionary tale)

Reddit names YC’s Michael Seibel to board following co-founder Alexis Ohanian’s exit

I didn't want to write about being a female C-level executive, but here I am

Leadership development: Why we need to develop awareness in ourselves and others

7 essential tips for managing a newly-remote team [Infographic]

How emotional intelligence can save your employee retention rate [Infographic]

A year of growth as a leader (interview)

Benefits of online, peer-to-peer learning for digital marketers

What small business leaders need to know to thrive during a recession

100 leadership quotes to make you a better manager this year

How to determine if you’re truly self-aware (and why you need to do so) [TED Talk Video]

The real reasons your marketing team keeps quitting [Video]

The only meeting agenda template you'll ever need (+ meeting tips)

When you feel guilt as a leader, even the 'right' choice feels 'wrong'

"To become more efficient, ask better questions" [Creator's Block, Ep. 115]

The apprenticed leader: Do we lead how we were led? [Interview]

To Be the Leaders Our Teams Deserve, We Must Address Our Fears

How to Have an Effective 1-on-1 as an Organizational or Team Leader [Interview]

Why I Won't Respond to Emails While On Vacation

How Can Business Leaders Foster Commitment (Instead of Just Compliance) with Their People?

Leadership Lessons: Embrace the Messy & Focus on What's Possible

As Leaders, Should You Seek Compliance or Commitment?

As a New Leader, How Do You Manage Being Responsible Yet Not in Control?

The 4 (Often Uncomfortable) Stages All New Leaders & Managers Go Through

When Did "Nice" Become a Bad Word in the Workplace?

"What Is Fearless Leadership & What Should It Never Be?" (Leadership in Real Life, Ep. 1)

How Leaders Can Break the Cycle of Organizational Anxiety

"I Can't Step Away from Work" & Other Lies We Tell Ourselves as Leaders

How to Survive Organizational Breakpoints

To Be a Truly "Fearless" Leader We Must Be Authentic & Human

How to Set Goals as an Inbound Leader (& My Goals for 2019)

The Toxic Myth of "Fearless" Leadership

Inbound Leadership: 6 Hurdles You'll Face & 5 Ways to Overcome Them

"Receiving Feedback: How to Separate Appreciation, Coaching, and Evaluation" [Creator's Block, Ep. 99]

Are Your Marketing Job Candidates ‘Ghosting’ You? You’re Not Alone