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Advanced Playbook for Digital Marketers

Multi-Brand Strategy

How to Create a Winning Multi-Brand Marketing Strategy

With More Than One Brand, What Do You Do?

Mergers and acquisitions happen constantly, and there is plenty of talk about how businesses should manage the process. But there is very little information available on how to manage the messaging and marketing strategy that goes along with it.

IMPACT Principal Strategist Stacy Willis aims to change that with this guide.

Questions This Guide Will Answer:

  • Should you combine your brands into a single website presence?
  • What questions should you be asking yourself before you make moves to blend brands?
  • What SEO implications do you need to consider?
  • Should you maintain a parent brand with sub-brands? Or merge everything together?
  • And more... 

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How to Create a Winning Multi-brand Strategy

Table of Contents

Click on any chapter to jump directly to it.
Introduction I'm Asked About Multi-Brand Strategies a Lot
Chapter 1 Should You Combine Your Brands Into One Website?
Chapter 2 How to Create a Blended Multi-Brand Strategy
Chapter 3 How to Create a Multi-Brand Strategy with a Parent Brand
Chapter 4 Final Thought & Additional Resources

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Table of Contents
Introduction I'm Asked About Multi-Brand Strategies a Lot
Chapter 1 Should You Combine Your Brands Into One Website?
Chapter 2 How to Create a Blended Multi-Brand Strategy
Chapter 3 How to Create a Multi-Brand Strategy with a Parent Brand
Chapter 4 Final Thought & Additional Resources