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Two Years of Disruption: The Honest State of Marketing in 2026
From They Ask, You Answer to AI: Two Years of Change, One Clear Path Forward.
August 4, 2026 @ 10:00 AM EDT
What We'll Cover:
You learned They Ask, You Answer. Maybe you implemented Endless Customers. You built something real — a content program, a video strategy, a sales process that actually aligned with marketing.
And then the ground shifted.
AI rewrote how buyers research. Search changed. Trust got harder to earn. The playbook you built — the one that was working — suddenly felt like it was written for a world that no longer exists.
This webinar is for the companies who built something and aren't sure if it's still working.
We'll cover:
What changed and why
The AI shift isn't just about chatbots. It's about how 77% of buyers now use AI to decide what to buy before they ever talk to a salesperson and what that means for your visibility, your content, and your website.
The numbers you need to hear
81% of buyers choose their preferred vendor before they reach out. By the time someone contacts you, the decision is largely made. We'll break down what that means for your pipeline.
What the best companies did
The companies gaining ground right now didn't panic. They doubled down on the right things. We'll tell you exactly what those were.
Where you go from here
An honest self-assessment, a look at what's working in 2026, and a clear path forward including how IMPACT can help you get there fast.
Meet Your Speaker
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Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
Register Now
Simply fill out the form below and we'll register you and send you a calendar invite.
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What We'll Cover:
You learned They Ask, You Answer. Maybe you implemented Endless Customers. You built something real — a content program, a video strategy, a sales process that actually aligned with marketing.
And then the ground shifted.
AI rewrote how buyers research. Search changed. Trust got harder to earn. The playbook you built — the one that was working — suddenly felt like it was written for a world that no longer exists.
This webinar is for the companies who built something and aren't sure if it's still working.
We'll cover:
What changed and why
The AI shift isn't just about chatbots. It's about how 77% of buyers now use AI to decide what to buy before they ever talk to a salesperson and what that means for your visibility, your content, and your website.
The numbers you need to hear
81% of buyers choose their preferred vendor before they reach out. By the time someone contacts you, the decision is largely made. We'll break down what that means for your pipeline.
What the best companies did
The companies gaining ground right now didn't panic. They doubled down on the right things. We'll tell you exactly what those were.
Where you go from here
An honest self-assessment, a look at what's working in 2026, and a clear path forward including how IMPACT can help you get there fast.
Meet Your Speaker
Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
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IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.