Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

We just finished HubSpot onboarding; Now what?

HubSpot is a tool, not a marketing strategy. Here's how to get started using the HubSpot platform to yield sustained, long-term growth for your organization.

We just finished HubSpot onboarding; Now what? Blog Feature

John Becker

Revenue and Features Editor, Co-host of Content Lab, 15+ Years of Writing and Teaching Experience

January 29th, 2021 min read

We hear it all the time and it always makes us shake our heads. Companies believe that once they invest in HubSpot, their digital marketing challenges will vanish.

While HubSpot offers incredible marketing automation features, analytics, and more, it is not a magic wand. It is, quite simply, a tool. A hammer can be used well or poorly, depending on who wields it. The tool, after all, is only as good as the person who’s using it. 

(A hammer can also sit on a bench and never drive a nail. So, make sure you’re actually going to need and use the tool you’re buying.)

When it comes to HubSpot, a juncture of particular challenge is just after the onboarding wraps up. At this point, you have a pretty good working knowledge of the platform, but knowing how to put it to use in your organization requires strategy, broad adoption, and a realistic set of expectations. 

If you’re looking to really put the tool to use, here’s how to do so that puts you on the path to long-term growth. 

What HubSpot isn’t

Jess Palmeri is a certified HubSpot trainer at IMPACT. She works with clients from around the world getting them onboarded into the HubSpot ecosystem and helps them set up their portal, establish lead conversion paths, build workflows, and properly get accustomed to the HubSpot platform. 

She believes that getting started with HubSpot needs to happen with the right mindset.

Too often, she sees companies who suddenly expect their marketing goals to be mapped out, their leads to be well organized, and previously hidden business opportunities to be suddenly revealed. On a daily basis, she has to fight against this misconception with clients, who adopt the software with lofty expectations.

“HubSpot is not going to instantly generate you revenue,” she advises. “You need a strategy.”

HubSpot will help you implement that strategy and then evaluate its efficacy, but it is not a strategy in and of itself. 

🔎Related reading: Which HubSpot Marketing Hub is right for you? Free vs. Starter vs. Pro vs. Enterprise

So, how do you build a strategy?

A digital marketing strategy is a multi-faceted, complex plan that involves content creation, traffic analysis, lead nurturing, email campaigns, website design, and more. 

HubSpot can help you with all of these, but the impetus and strategy has to come from you.

However, there is a sometimes-overlooked feature that can help you get on your way: HubSpot Projects.

According to Jess, “the HubSpot Projects tool is a great way for marketing professional and enterprise customers to take a look at recipes for success that have worked for other marketers that also use HubSpot.”

HubSpot has determined the combinations of tools and processes that have worked to accomplish certain objectives with other users. That's where the Projects tool comes in. 

HubSpot-Projects

If you’re looking to drive more traffic, say, you can follow a templated approach that can help you assign tasks to your team to accomplish that goal. You’ll see the technical steps that move you forward, along with the strategic elements that govern the objective. 

Beyond Projects, make use of training resources (more on that below) to help you develop the steps that can move you toward your goals. 

For more in-depth training, you can speak to our HubSpot consultants — or learn how our Digital Sales & Marketing Mastery program can have you operating with complete autonomy in 12-24 months.

Plan for long term growth, not short term wins

If you’re serious about using HubSpot to implement your marketing strategy, it’s important to keep in mind the long term nature of true growth. 

HubSpot is not going to swoop in and fix your company in the next few weeks — and it’s important that the bosses at your company know this as well. 

Jess says, “Sure, maybe HubSpot will give you some quick wins, but it’s really about building processes and strategies that are going to give you sustained, long-term growth and insight.” 

Before it can help you grow, HubSpot has to be integrated into your team’s processes and tasks. For many users, just bringing HubSpot into their tech stack is a sizable goal in and of itself. Make sure your expectations account for this onboarding period. You shouldn’t expect to also generate more leads than ever before while you’re just learning the software. 

Think about it this way: Buying HubSpot is an acknowledgement that your current marketing processes are flawed. Nothing gets fixed overnight. 

“One of the great benefits HubSpot offers,” says Jess, “is the ability to take a magnifying glass to all your existing marketing strategies and procedures so you can gain the insights that allow you to improve.”  

Be patient with yourself as you learn the platform.

🔎Related reading: HubSpot for beginners: Getting started with HubSpot Marketing Hub

Building a culture of sustained growth

As you become more and more comfortable in the platform, you will begin to see the results. As each new business challenge presents itself, there are levers you can pull in HubSpot to meet them head on. 

If you struggle with attracting leads, doubling down on content creation in a new blog or newsletter might be a good fix. If you have a ton of unqualified leads, adjusting your lead conversion strategy to ask for more information up front can help you identify your best targets.  

For each pain point, you can look within the platform for solutions. 

Even in the absence of a specific challenge, you can always learn more about what HubSpot offers your business. HubSpot Academy features a wide range of free courses, from beginner to advanced. As does IMPACT+, our digital learning community. Jess also recommends podcasts like Sprocket Talk or IMPACT’s The Hubcast.

After all, HubSpot should be a platform that’s used across departments — and continued learning is crucial.

If you’re not all-in on HubSpot, you’re likely wasting your money.

For IMPACT’s clients, we typically recommend starting with HubSpot’s Marketing Hub Professional or higher. That’s an $800 per month investment.

The reason HubSpot can be so transformative for businesses is because it is used across departments: marketing, sales, service, content writing, and more. That’s how you can make this investment worth it. 

When everyone is onboarded onto HubSpot, when teams can share data, track deals, and measure performance, HubSpot becomes an integral part of your success. This comes by way of steady growth and improvement, constant collaboration, and continued learning. 

🔎Related: HubSpot pricing: Your guide to everything HubSpot costs

Getting the most out of your investment

HubSpot offers amazing functionality and a very low barrier for entry — and therefore is an exceptional option for SMBs looking to take control of their digital marketing. 

Additionally, there are myriad resources available, from HubSpot Academy and IMPACT+ courses to online communities, podcasts, events, and more that can help you grow your expertise. 

To keep developing your skill set, Jess recommends looking closely at your data to see where you can improve. “Once you identify one area of improvement — say it’s deal creation — start asking questions about how you can use HubSpot to improve on that.”

But before you can truly wield the tool with confidence and expertise, you need to build a strong foundation of knowledge to guarantee that your investment in HubSpot is one that will bear fruit long into the future.

Whether you explore training options on your own or partner with experts at IMPACT or another agency, make sure you have a plan for post-onboarding success that prepares you for the future.

Uncomplicate your sales and marketing

You’ve had enough of ineffective inbound marketing and “top-tier” agencies that overpromise and underdeliver. 

Digital Sales & Marketing Mastery teaches companies the most essential sales and marketing functions through an intensive 12-24 month program of coaching, training, and strategy — resulting in better leads and more closed sales.

At last, the proven framework that uncomplicates your sales and marketing.

Explore Mastery

Give your team everything they need to experience inbound marketing success.

Digital Sales & Marketing Mastery teaches companies the most essential sales and marketing functions through an intensive 12-24 month program of coaching, training, and strategy — resulting in better leads and more closed sales.

Explore Mastery
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up - Background - Mobile - 2x.jpg?nocache=56
Looking to scale your business, drive more revenue, and dominate your industry?
Attract the right buyers, close deals faster, build brand authority, and help your sales and marketing teams become more productive through comprehensive coaching and training. Schedule your free 30-minute consultation with a digital sales and marketing specialist today to start achieving your goals.
Learn More
Give your team everything they need to experience inbound marketing success.
Explore Mastery
Give your team everything they need to experience inbound marketing success.