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They Ask, You Answer

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Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Why does the IMPACT website strategy blueprint cost $7,500?

Why does the IMPACT website strategy blueprint cost $7,500? Blog Feature

Brian Casey

Content Trainer, Content Marketing Consultant, 7+ Years of Digital Marketing Strategy and Account Management Experience

June 17th, 2020 min read

Getting a new website isn’t cheap, and it won’t just magically appear overnight. Those of you who have built a website know that it’s a process filled with sleepless nights, endless meetings, and second-guessing almost every decision. 

But what happens after you go through this marathon and your website still doesn’t get traffic or convert leads and sales? The worst thing that could happen after you launch a new website is that it needs to be completely redone inside of two years.

The best way to avoid this nightmare scenario is to build your website on a solid foundation. At IMPACT, we know what this solid foundation looks like and have packaged that up in our website strategy blueprint — a standalone service that dovetails into our full growth-driven redesign process.

The cost for the Website Blueprint is $7,500. The Website Blueprint isn’t a full soup to nuts redesign, but rather a customized SEO, content, and design strategy that will be the basis for your subsequent redesign. Although nearly all clients who work with us on a strategy blueprint end up building their site with us, you are not required to. The blueprint is a service in and of itself.  

Now that you know the price, you’re probably asking yourself: 

  • What do I get for my $7,500?
  • Is the website strategy blueprint worth it?

We’ll answer these questions to help you determine if this is the right path forward in your quest to build a conversion-driven website.

What would make the website strategy blueprint a good fit for me?

Although we would all probably agree that every good website needs a foundational strategy, the IMPACT website strategy blueprint is just one method.

If you have a very specific plan in mind and aren’t looking for an open collaboration to optimize your website strategy, you’re probably not a good fit for this process. If you’re just looking to throw together a quick templated website, you’re better off looking elsewhere. 

But, let’s say that you are looking to collaborate to build your website strategy. You understand the value of a new and comprehensive website that reflects the unique DNA of your company.

You also know that your website is a sales tool. If you find yourself in that camp, then you should continue learning about what IMPACT's blueprint process looks like.

🔎Related: Will a website redesign solve our marketing problems?

So what do I get with the IMPACT website strategy blueprint?

When you sign up for a website blueprint, you’ll be working with our website strategy and design teams. The strategist, project manager, and designer you meet with will stay with your project throughout, should you choose to continue. This means you'll work with the same team through design, launch, and testing.

Over five weeks, we’ll work collaboratively to craft a strategy based on your design preferences and company goals.

Shandi working with clients
In the website blueprint process, expect to have extensive brainstorm and strategy meetings and to receive specific deliverables.

The process: A 5-week collaboration with a website strategist, project manager, designer, and developer

  • Week one: After we gather call the data we can, the blueprint process kicks off with a 90-minute working meeting with your strategist, project manager, and designer.
    We'll guide you through putting together a value proposition map that details the ways the messaging in your website redesign can solve for your customers’ pains, worries, and fears.
    We will talk through the high-priority aspects of your website that drive the most traffic and deliver the most value to your visitors. Additionally, we will begin to brainstorm design elements that represent your brand and enhance user experience. 
  • Week two: You can expect a technical specifications review call. Your project manager and developer will meet with you to confirm technical aspects of your site like hosting setup, domain name registrar, third-party integrations, security overview, and any custom code you may have. 
    This allows your developer to accurately predict the backend specifications that may impact the building of the site.
  • Week three: You will have a 90-minute meeting that will focus on sitemap overview and page strategy, as well as homepage inspiration. Your team will meet with your PM, strategist, and designer. 
    In the background, our team is working on keyword strategy and homepage design. Once we have covered homepage inspiration, we can begin to build a sample homepage that will serve as the centerpiece of your new website. 
  • Week four: We send to you our initial homepage designs. We also make high-level SEO recommendations and show you how you can manage it in the long run. 
    Once you’ve submitted your feedback, we meet for homepage design review. 
    Now that we have a clear idea of just what you’re looking for — as well as all technical specifications — we can estimate what the entire project will entail, including cost, timeline, and more. 
  • Week five: After four intense weeks of work, brainstorming, and review, we’ve reached the final stage of the website strategy blueprint process. 
    At this point, we formally recap the entire blueprint process and talk through what your continuation options are.

If you're ready to move forward with a full rebuild, we are poised to get that process started at this point. You have already worked with your PM, your strategist, your developer, and your designer — and have seen a homepage design and sitemap. Now, with your blueprint in hand and the strategy laid out, we can move forward together to build the site your company needs. 

Specific deliverables you'll receive

  • A value proposition map to aid in your content creation
  • A proposed sitemap structure
  • High-level page strategy outlining the suggested structure for each page type
  • Full homepage design
  • A proposed budget and timeline for getting your website built by IMPACT

Is the website blueprint worth it?

Understanding the meetings that you’ll attend and the deliverables that you’ll walk away with is helpful. At the end of the day, though, you care more about the value that you get for your $7,500 — and if the whole process worth the money. 

According to Followbright, the average website blueprint costs between $5,000 and $20,000. So when you’re looking at the cost of our website strategy blueprint, it’s actually on the low side of that spectrum. In complete transparency, this is a service that we actually expect to lose money on based on the time we put into the meetings and deliverables. 

You can take what you get in our website blueprint and have any agency in the world design and develop your website from our strategy. You have no obligation after working with us on a website blueprint to work with IMPACT to redesign your website. 

So why does the IMPACT website blueprint cost $7,500?

This is an area of our business where we bet on ourselves. We’re confident that the way we approach helping you create a sales-driven website strategy will speak for itself. We will build the trust you need to have when looking for a website redesign partner.

Our web strategy team has experience building websites here at IMPACT and at other agencies. We’ve taken the best components of the processes learned from their experience to create the framework for our website blueprint. The strategy you receive aligns with your overall sales and marketing strategy, so your website becomes a dynamic sales tool for your company.

Is the website blueprint right for you?

When you’re looking to redesign your website, in order to move fast you need to start slow. Spending time to craft a proven strategy will help turn your website into a sales tool and minimize the worry of having to redo your website in a year. 

The IMPACT website blueprint might be a good fit for you if:

  • You have a HubSpot or Wordpress website and are looking to do a complete redesign.
  • You’re ready to commit to updating your current website structure, design, and content to produce a better user experience
  • You are ready to collaborate with a team of website design experts to create your website strategy.

Learn more about the website blueprint and how IMPACT can help you reach your website redesign goals.

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