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Free Inbound Marketing Playbook
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The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

What is included in IMPACT's comprehensive They Ask, You Answer Mastery program?

This all-inclusive program allows you to take control of your marketing, with help from IMPACT's expert coaches and trainers

By John Becker

What is included in IMPACT's comprehensive They Ask, You Answer Mastery program?

To build in-house mastery of your digital sales and marketing, you need a cohesive plan that blends strategy and tactical instruction.

IMPACT’s They Ask, You Answer Mastery program provides strategic goal setting and skills training for your organization over the course of 12-18 months, on average.

For strategic planning, you will work with an IMPACT coach who will lead your team through detailed planning sessions that establish and chart quarterly goals. Your coach, along with your account manager, will evaluate your needs and coordinate your training with IMPACT subject matter experts (SMEs).

To achieve digital sales and marketing mastery, your team will need skill-specific training. Your team will meet directly with IMPACT’s SMEs for specific coaching sessions tailored to your needs. 

By bringing tactical training and strategic planning together, the They Ask, You Answer Mastery program offers a comprehensive and individualized plan for clients to grow their team and achieve their goals. 

 Blogging works better when you write about topics your buyers care about.

Complete digital sales and marketing mastery and independence

At IMPACT, we believe the traditional agency-client model is broken. Why should your business have to forever rely on an expensive outside agency to solve all of your sales and marketing needs? Why should you pay someone else to write about your business, to schedule your marketing emails, and to keep your HubSpot portal clean? 

We think you should invest in your team instead of paying a premium for expertise you could have in-house. You just need the right training; that’s where we come in. IMPACT will train your inbound marketing and sales teams, establishing alignment and interdependence in the process.

IMPACT’s program will take your team from starting point to mastery, with an end-goal of independence and self-sufficiency — all in line with the strategic goals we develop together.

IMPACT's They Ask, You Answer Mastery program overview

The Mastery program brings IMPACT’s experts together to help your business achieve its growth goals. Your coach will recommend the duration based on your specific needs, and then you'll work with your account manager and account executive to get started.

You can expect to have the following sessions:

*Note: Actual frequency can vary based on the client's needs and the coach's discretion.

1. Annual planning session (once a year, 2-4 hours)

Who you should bring: Your leadership team, head of sales, head of marketing

Who we bring: Your IMPACT coach and account manager, and subject matter experts

What to expect: Your annual planning sessions will be a deep dive into your company’s health and goals. Your IMPACT team will utilize the digital sales and marketing scorecard to help set priorities, develop your one-page strategic plan (OPSP), work on goal setting, and build a quarterly plan.

2. Leadership coaching sessions (twice a month, 45-90 minutes)

Who you should bring: Your leadership team

Who we bring: Your IMPACT coach

What to expect: Your leadership coaching sessions will focus on detailed strategic work with your IMPACT coach. You can expect to review progress on quarterly priorities, initiatives, and learning objectives. This will also be a time to address impediments and decisions your company has made. 

3. Subject matter expert coaching sessions (30-45 minutes)

Note: the frequency of these meetings depends on the duration of your program. Your coach will make the best recommendation based on your needs.

Who you should bring: Your HubSpot manager, content manager, videographer, or other staff as needed

Who we bring: IMPACT subject matter experts 

What to expect: These highly tactical training sessions will help your internal team develop mastery of core skills related to all aspects of digital sales and marketing. Your SME coaches will review your team’s progress and task completion, and assign lessons to ensure further skill development.

4. Quarterly planning sessions (once per quarter, 1.5-2 hours)

Who you should bring: Your leadership team, head of sales, head of marketing

Who we bring: Your IMPACT coach and account manager

What to expect: Your quarterly planning sessions will utilize both scorecard review and priority review to help you plan for your upcoming goals. You will also brainstorm priorities as you develop your quarterly plan.

Program duration and cost

With the They Ask, You Answer Mastery program, most clients invest a total of around $190,000 for a program duration of about 12-18 months.

Companies can expect the same tactical, precise, personalized coaching and training no matter what timeline they follow. All packages also include an IMPACT+ for Teams membership to give you access to all courses, tools, virtual peer groups, keynotes, and message boards on our online learning platform.

IMPACT experts you will work with

During your They Ask, You Answer Mastery program, you can expect to work with several IMPACT team members: Your account executive, your account manager, your digital sales and marketing coach, and several SME coaches.

  • Your They Ask, You Answer advisor handles all of your initial conversations and makes sure we prescribe the best solutions for your business.
  • Your account manager coordinates the IMPACT services you need, ensuring effective communication between teams. Think of this person as your general contractor, getting everything set up and verifying that nothing falls through the cracks.
  • Your coach works with your senior leadership team and guides you through your digital sales and marketing transformation. Your coach identifies your biggest areas for improvement and helps you set priorities.
  • Subject matter experts will help you optimize your HubSpot portal, build a content strategy, implement video in your sales process, and much more.

Together, these experts provide a personalized program that can take your business from marketing dependency to autonomy and mastery.

With IMPACT, you will break down the walls between sales and marketing, creating a single revenue team that ensures alignment and cooperation. 

When sales and marketing are working together, you can be sure that each team’s efforts will be more efficient and effective. The content that marketers produce will be connected to the questions that salespeople hear.

By implementing our They Ask, You Answer philosophy, you can start becoming a trusted voice in your industry — driving organic traffic to your website and building trust with prospects.

Getting started with IMPACT

IMPACT is committed to helping your business achieve its goals. The They Ask, You Answer Mastery program connects your team and our experts to help you get aligned and get moving.

With a dedicated coach and account manager coordinating all the strategy and training you need, you can trust that the course you’re following is cohesive and comprehensive. 

Your team will be working directly with our experts, so you know that they will not be getting watered-down or boilerplate instruction.

Your program will be tailored just for your needs — with your success being the only outcome that matters.

Blogging works better when you write about topics your buyers care about.


Marketing Strategy
Working With Marketing Agencies
Content and Inbound Marketing 101
Published on September 14, 2020

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