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John Becker

By John Becker

Sep 14, 2020

Topics:

Marketing Strategy Working With Marketing Agencies Content and Inbound Marketing 101
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Marketing Strategy  |   Working With Marketing Agencies  |   Content and Inbound Marketing 101

What is included in IMPACT's comprehensive They Ask, You Answer Mastery program?

John Becker

By John Becker

Sep 14, 2020

What is included in IMPACT's comprehensive They Ask, You Answer Mastery program?

To build in-house mastery of your digital sales and marketing, you need a cohesive plan that blends strategy and tactical instruction.

IMPACT’s They Ask, You Answer Mastery program provides strategic goal setting and skills training for your organization over the course of 12-24 months.

For strategic planning, you will work with an IMPACT coach who will lead your team through detailed planning sessions that establish and chart quarterly goals. Your coach, along with your account manager, will evaluate your needs and coordinate your training with IMPACT experts.

To achieve mastery, your team will need skill-specific training. Your team will meet directly with IMPACT’s trainers for specific sessions tailored to your needs. 

By bringing tactical training and strategic planning together, the They Ask, You Answer Mastery program offers a comprehensive and individualized plan for clients to grow their team and achieve their goals. 

Complete digital sales and marketing independence

At IMPACT, we believe the traditional agency-client model is broken.

Why should your business have to forever rely on an expensive outside agency to solve all of your sales and marketing needs?

Why should you pay someone else to write about your business, to schedule your marketing emails, and to keep your HubSpot portal clean? 

We think you should invest in your team instead of paying a premium for the expertise you could have in-house.

You just need the right training.

That’s where we come in.

IMPACT will train your inbound marketing and sales teams, establishing alignment and interdependence in the process.

IMPACT’s program will take your team from starting point to mastery, with an end-goal of independence and self-sufficiency — all in line with the strategic goals we develop together.

IMPACT's They Ask, You Answer Mastery program overview

The Mastery program brings IMPACT’s experts together to help your business achieve its growth goals. Your coach will recommend the duration based on your specific needs, and then you'll work with your account manager and account executive to get started.

You can expect to have the following sessions:

*Note: Actual frequency can vary based on the client's needs and the coach's discretion.

1. Quarterly planning session (4x a year, 2-4 hours)

Who you should bring: Your leadership team, head of sales, head of marketing

Who we bring: Your IMPACT coach

What to expect: Each planning session will be a deep dive into your company’s health and goals. Your IMPACT team will utilize the digital sales and marketing scorecard to help set priorities, develop your one page strategic plan (OPSP), work on goal setting, and build a quarterly plan.

2. Leadership coaching sessions (usually twice a month, depending on client needs; 45-90 minutes)

Who you should bring: Your leadership team

Who we bring: Your IMPACT coach

What to expect: Your leadership coaching sessions will focus on detailed strategic work with your IMPACT coach. You can expect to review progress on quarterly priorities, initiatives, and learning objectives. This will also be a time to address impediments and decisions your company has made. 

3. Subject matter expert coaching sessions (30-45 minutes)

Note: The frequency of these meetings depends on the needs of the client and the discretion of the coach.

Who you should bring: Your HubSpot manager, content manager, videographer, or other staff as needed

Who we bring: IMPACT trainers

What to expect: These highly tactical training sessions will help your internal team develop mastery of core skills related to all aspects of digital sales and marketing. Your SME trainers will review your team’s progress and task completion, and assign lessons to ensure further skill development.

Program duration and cost

With the They Ask, You Answer Mastery program, most clients invest a total of around $190,000 for a program duration of 18 months on average.

Companies can expect the same tactical, precise, personalized coaching and training no matter what timeline they follow. All packages also include an IMPACT+ for Teams membership to give you access to all courses, tools, virtual peer groups, keynotes, and message boards on our online learning platform.

The IMPACT experts you will work with

During the Mastery program, you can expect to work with several IMPACT team members: Your account executive, your member success manager, your digital sales and marketing coach, and several subject matter experts who serve as trainers. 

  • Your advisor handles all of your initial conversations and makes sure we prescribe the best solutions for your business. This was the person you spoke to during the sales process.
  • Your coach works with your senior leadership team and guides you through your digital sales and marketing transformation. Your coach identifies your biggest areas for improvement and helps you set priorities. You likely met your coach during the sales process as well.
  • Your member success manager is your go-to person for anything related to IMPACT+ or Basecamp. 
  • Your trainers will help you optimize your HubSpot portal, build a content strategy, implement video in your sales process, and much more. 

Together, these experts provide a personalized program that can take your business from marketing dependency to autonomy and mastery.

With IMPACT, you will break down the walls between sales and marketing, creating a single revenue team that ensures alignment and cooperation. 

When sales and marketing are working together, you can be sure that each team’s efforts will be more efficient and effective. The content that marketers produce will be connected to the questions that salespeople hear.

By implementing our They Ask, You Answer framework, you can start becoming a trusted voice in your industry — driving organic traffic to your website and building trust with prospects.

Getting started with IMPACT

IMPACT is committed to helping your business achieve its goals. Our They Ask, You Answer Mastery program connects your team and our experts to help you get aligned and get moving.

With a dedicated coach and account manager coordinating all the strategy and training you need, you can trust that the course you’re following is cohesive and comprehensive. 

Your team will be working directly with our experts, so you know that they will not be getting watered-down or boilerplate instruction.

Your program will be tailored just for your needs — with your success being the only outcome that matters.

IMPACT Live Group

Register for IMPACT Live in Hartford CT, October 14-16!

Register for the one and only They Ask, You Answer conference before rates go up July 31! Save $200 now.
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