Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Video Marketing

14 Reasons Why You Need to Use Video Content Marketing [2019 Infographic]

By Ramona Sukhraj

14 Reasons Why You Need to Use Video Content Marketing [2019 Infographic] Blog Feature

Video and marketing go together like peanut butter and jelly.

From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives.

While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.

In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.

This data-packed infographic by yours truly (and designed by IMPACT designer, Joe Rinaldi) shares useful insights and statistics on video and user behavior surrounding it. 

Here are just a few of the highlights:

  • 75 Million people in the U.S. watch online videos everyday.
  • Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
  • Nearly 50% of all video is watched on a mobile device.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic
  • Videos up to 2 minutes long get the most engagement.

 Video-Marketing-Infographic.jpg

 

Topics:

Video Marketing
Infographics
Published on September 28, 2019

Recent Articles

Video Marketing Success: 3 Pitfalls that can Doom Your Video Initiative

By John Becker on September 28, 2021
6 min read

Free inbound marketing courses and training

By Paul D. Grant on September 10, 2021
4 min read

How to do small business video marketing

By Kimberly Marshall on September 3, 2021
12 min read

How to optimize videos on your business website for search

By Liz Moorehead on July 23, 2021
4 min read

How to create a YouTube channel for business (+ examples)

By McCoy Worthington on July 16, 2021
7 min read

41 new video marketing statistics to fuel your strategy through 2021

By Ramona Sukhraj on July 9, 2021
6 min read

How to make your sales videos look and sound great without breaking the bank

By Ramona Sukhraj on July 7, 2021
3 min read

How to get started creating video (Content Lab, Ep. 52)

By Liz Moorehead on June 17, 2021
1 min read

How to get YouTube subscribers: 12 tips to increase your fanbase

By Lindsey Schmidt on May 26, 2021
10 min read

What are the most popular types of YouTube videos in 2021? [Infographic]

By Ramona Sukhraj on May 19, 2021
6 min read

How much does Vidyard cost and is it worth it?

By Lindsey Schmidt on April 15, 2021
10 min read

Vidyard vs. HubSpot Video: differences and how they can work together

By Nick Bennett on March 16, 2021
8 min read

YouTube has launched a live test of product tags within videos

By Karisa Egan on March 2, 2021
1 min read

Facebook video best practices: what you need to know to grow your video presence

By Lindsey Schmidt on February 16, 2021
9 min read

The Selling 7: Sales and marketing videos guaranteed to get results [+VIDEO examples]

By Marc Amigone on February 12, 2021
6 min read

Why Vidyard won’t immediately solve your video problems

By John Becker on February 3, 2021
5 min read

New year's resolutions: 8 digital marketing must-try tips for 2021

By Kristen Harold on January 25, 2021
10 min read

Must-know 2021 video marketing trends to guide your strategy

By Katie Pritchard on January 15, 2021
3 min read

4 video email marketing examples you'll want to copy ASAP

By Lindsey Schmidt on December 28, 2020
5 min read

6 best business YouTube videos you'll want to copy in 2021

By Megan Lang on December 22, 2020
4 min read

5 ways to ace your YouTube SEO strategy for 2021

By Lindsey Schmidt on December 17, 2020
6 min read

Facebook for Creators offers tactical video advice leading into the holidays

By Katie Pritchard on December 7, 2020
2 min read

Thanksgiving marketing: 5 video trends and lessons you can’t ignore for the holidays

By Megan Lang on November 26, 2020
5 min read

YouTube SEO: 6 most common mistakes (and how to fix them)

By Zach Basner on November 25, 2020
7 min read

Digital marketing for manufacturers: A simple, effective strategy to get more customers

By Liz Moorehead on November 9, 2020
5 min read