Developing Your Strategy

You want to grow your business. That means you need to increase traffic to your website, generate more qualified leads, and close more deals if you want to achieve your goals. Of course, that's easier said than done. Or is it? Yes, today's digital consumer is less trusting and more in control of the buying process than ever before. But there is a proven strategy for achieving astounding growth and revenue. Your journey to true ownership over your digital sales and marketing begins here.

A Revolutionary Approach to Digital Sales & Marketing

What Is They Ask, You Answer?

If you want to succeed in the digital age, you must become the most trusted voice in your space. You do this by obsessing about the questions, concerns, and problems of your buyers, and addressing them as honestly and as thoroughly as possible. This is the essence of a simple, yet powerful digital strategy that is proven to produce astounding growth and success — They Ask, You Answer.

Are You Ready to Take Ownership of Your Digital Sales & Marketing?

Take the First Step

Buy the Book, Join the Movement

They Ask, You Answer Is Your Manual for Digital Sales & Marketing Success

Get the book that both Mashable and Forbes have declared as a must-read for business and marketing leaders. They Ask, You Answer has helped thousands of companies around the world connect with buyers online and achieve astounding revenue growth.

Now, It's Your Turn...

Get Your Copy of They Ask, You Answer

Digital Sales & Marketing Mastery

Scale Your Business, Drive More Revenue, and Dominate Your Industry

Our intensive Digital Sales & Marketing Mastery Program combines strategic coaching for business leaders, as well as in-depth training for your sales and marketing teams. Through this program, you will be empowered to attract the right buyers and close more deals faster.

Take Ownership of Your Success

Learn More About Digital Sales & Marketing Mastery

Essential Reads & Insights

Blogging

'The Big 5' best business blog topics that drive traffic, leads, and sales (+ video)

By Marcus Sheridan on September 29th, 2020

By Marcus Sheridan

Website Design

The Website 6: Key Characteristics of the Perfect Inbound Website

By Stacy Willis on August 1st, 2019

By Stacy Willis

Video Marketing

The Selling 7: Sales and marketing videos guaranteed to get results [+VIDEO examples]

By Marc Amigone on February 12th, 2021

By Marc Amigone

Inbound Marketing

Why you need a content manager on your digital marketing team [+ video]

By Liz Moorehead on November 5th, 2020

By Liz Moorehead

Inbound Marketing

Outsourcing Is Broken: Why We Need to Rethink the Relationship Between Client & Agency

By Marcus Sheridan on September 12th, 2019

By Marcus Sheridan

Video Marketing

Is hiring a videographer for my company's digital marketing worth the cost? (+ video)

By Melanie Collins on August 28th, 2019

By Melanie Collins

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.

Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.

Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

Zach Basner They Ask, You Answer Coach, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

IMPACT Director of Inbound Training and Video Strategy, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Zach is also the co-host of Film School for Marketers, a weekly video show and podcast (found on YouTube and Apple Podcasts) featuring expert insights on video content strategy, video production, video in the sales process, and more.

Kevin Phillips Content Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.

After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.

When not nerding out on all things Inbound, Kevin enjoys spending his time with his beautiful wife and two delightfully terrible children doing all things Alaskan: snowboarding, hiking, fishing, 4-wheeling, and talking non-stop about the weather (yup, it’s starting to get warm outside. Now it’s cold again. Wait...nope...it’s still cold).

Marcus Sheridan Keynote Speaker, Author & Partner Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

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Zach Basner They Ask, You Answer Coach Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

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Visit Team Page

Kevin Phillips Content Trainer 10+ Years of Content Marketing Expertise, Content Marketing Trainer

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Visit Team Page

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Developing Your Strategy

What Is They Ask, You Answer?

Are You Ready to Take Ownership of Your Digital Sales & Marketing?

They Ask, You Answer Is Your Manual for Digital Sales & Marketing Success

Get the book that both Mashable and Forbes have declared as a must-read for business and marketing leaders. They Ask, You Answer has helped thousands of companies around the world connect with buyers online and achieve astounding revenue growth.

Now, It's Your Turn...

Scale Your Business, Drive More Revenue, and Dominate Your Industry

Our intensive Digital Sales & Marketing Mastery Program combines strategic coaching for business leaders, as well as in-depth training for your sales and marketing teams. Through this program, you will be empowered to attract the right buyers and close more deals faster.

Take Ownership of Your Success

Essential Reads & Insights

'The Big 5' best business blog topics that drive traffic, leads, and sales (+ video)

The Website 6: Key Characteristics of the Perfect Inbound Website

The Selling 7: Sales and marketing videos guaranteed to get results [+VIDEO examples]

Why you need a content manager on your digital marketing team [+ video]

Outsourcing Is Broken: Why We Need to Rethink the Relationship Between Client & Agency

Is hiring a videographer for my company's digital marketing worth the cost? (+ video)

Meet the Experts

The digital marketing plan to franchise your business: They Ask, You Answer

Success with They Ask You Answer: How Baron Payroll rebuilt their team for success

Inbound marketing strategy: 7 steps to success

Why you need to hire a coach to spur business growth

9 marketing objective examples to guide your next digital strategy meeting (+ one bonus)

Avoid the summer slump in business: 4 tips to keep your metrics hot

Marketing vs. advertising: What’s the difference?

Green energy marketing strategy: The DIY approach to getting more customers

What is a buyer persona (and do you really need one)?

Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

6 digital marketing examples to learn from in 2021

6 most common problems with virtual sales calls (and how to avoid them)

4 questions for defining a winning value proposition in 2021

What is sales enablement? (examples + video)

Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges

Brutally honest pros and cons of They Ask, You Answer for digital marketing

Website Performance Mastery: A better redesign process for your business website

Is They Ask, You Answer a long-term business plan?

Call-to-action examples: 31 designed to earn clicks and generate leads [Updated for 2021]

32 digital marketing trends to watch in 2021

Software and SaaS inbound marketing strategy (with examples)

Who should use inbound marketing?

7 B2B content marketing examples every digital marketer must see

25 essential questions for understanding your ideal customer

Is your marketing still relevant in 2021?

6 red flags to watch for when you’re hiring a website redesign agency

They Ask, You Answer book reviews from honest, real people

We just finished HubSpot onboarding; Now what?

Financial services marketing: Growing your customer base with content (+ examples)

Healthcare industry marketing strategy: Building trust, gaining customers (+ examples)

6 logo design trends you can't ignore in 2021 (and 3 you should)

The 10 marketing KPIs you should be tracking (updated for 2021)

What's the best way to get started with inbound marketing in 2021?

Why is it a bad idea to outsource content creation? (+ video)

6 best business YouTube videos you'll want to copy in 2021

7 tips for effective virtual event speaker guidelines (examples and best practices)

Inbound marketing benefits explained (updated for 2021)

HubSpot pricing: Your guide to everything HubSpot costs for 2021

11 pricing page examples for business websites (updated for 2021)

74 digital marketing statistics you must know for 2021 planning