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Developing Your Strategy

You want to grow your business. That means you need to increase traffic to your website, generate more qualified leads, and close more deals if you want to achieve your goals. Of course, that's easier said than done. Or is it? Yes, today's digital consumer is less trusting and more in control of the buying process than ever before. But there is a proven strategy for achieving astounding growth and revenue. Your journey to true ownership over your digital sales and marketing begins here.

A Revolutionary Approach to Digital Sales & Marketing

What Is They Ask, You Answer?

If you want to succeed in the digital age, you must become the most trusted voice in your space. You do this by obsessing about the questions, concerns, and problems of your buyers, and addressing them as honestly and as thoroughly as possible. This is the essence of a simple, yet powerful digital strategy that is proven to produce astounding growth and success — They Ask, You Answer.

Are You Ready to Take Ownership of Your Digital Sales & Marketing?

Take the First Step

Buy the Book, Join the Movement

They Ask, You Answer Is Your Manual for Digital Sales & Marketing Success

Get the book that both Mashable and Forbes have declared as a must-read for business and marketing leaders. They Ask, You Answer has helped thousands of companies around the world connect with buyers online and achieve astounding revenue growth.

Now, It's Your Turn...

Get Your Copy of They Ask, You Answer

Digital Sales & Marketing Mastery

Scale Your Business, Drive More Revenue, and Dominate Your Industry

Our intensive Digital Sales & Marketing Mastery Program combines strategic coaching for business leaders, as well as in-depth training for your sales and marketing teams. Through this program, you will be empowered to attract the right buyers and close more deals faster.

Take Ownership of Your Success

Learn More About Digital Sales & Marketing Mastery

Essential Reads & Insights

Blogging

'The Big 5' best business blog topics that drive traffic, leads, and sales (+ video)

By Marcus Sheridan on September 29th, 2020

By Marcus Sheridan

Website Design

The Website 6: Key Characteristics of the Perfect Inbound Website

By Stacy Willis on August 1st, 2019

By Stacy Willis

Video Marketing

The Selling 7: sales and marketing videos guaranteed to get results [+VIDEO]

By Marc Amigone on September 18th, 2018

By Marc Amigone

Inbound Marketing

Why you need a content manager on your digital marketing team [+ video]

By Liz Moorehead on November 5th, 2020

By Liz Moorehead

Inbound Marketing

Outsourcing Is Broken: Why We Need to Rethink the Relationship Between Client & Agency

By Marcus Sheridan on September 12th, 2019

By Marcus Sheridan

Video Marketing

Is hiring a videographer for my company's digital marketing worth the cost? (+ video)

By Melanie Collins on August 28th, 2019

By Melanie Collins

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.

Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.

Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

Zach Basner Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

IMPACT Director of Inbound Training and Video Strategy, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Zach is also the co-host of Film School for Marketers, a weekly video show and podcast (found on YouTube and Apple Podcasts) featuring expert insights on video content strategy, video production, video in the sales process, and more.

Kevin Phillips Content Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.

After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.

When not nerding out on all things Inbound, Kevin enjoys spending his time with his beautiful wife and two delightfully terrible children doing all things Alaskan: snowboarding, hiking, fishing, 4-wheeling, and talking non-stop about the weather (yup, it’s starting to get warm outside. Now it’s cold again. Wait...nope...it’s still cold).

Liz Moorehead Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

As editor in chief, I oversee the content division at IMPACT. We publish fresh and relevant industry insights via written, video, and audio content every single day of the year, so that our audience can make smarter decisions faster, achieve their most aggressive goals, and advance in their careers.

My team also oversees the development and publication of on-demand digital sales and marketing training courses, lessons, and certifications within IMPACT+, our premier, online education and success platform for growth-focused business leaders and professionals.

In addition, I am a keynote speaker and educator on the topics of content strategy and development, storytelling, voice and tone, content ROI, video strategy, on-camera video performance, sales enablement, and more. I also author our thrice-weekly email newsletter, THE LATEST, which has more than 70,000 lifetime subscribers.

Outside of the office, I'm a freelance beer writer, an avid road-tripper and traveler, a workout nut with questionable coordination skills, and a steadfast fan cheering on my hometown Washington, D.C., sports teams from afar. (#natitude) My love languages are AP Stylebook, Fast and Furious movies, cold weather, The Godfather trilogy, and peanut butter and jelly sandwiches.

Marcus Sheridan Keynote Speaker, Author & Partner Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

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Visit Team Page

Zach Basner Director of Inbound Training and Video Strategy Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

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Visit Team Page

Kevin Phillips Content Trainer 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Read Bio

Visit Team Page

Liz Moorehead Editor-in-Chief Speaker, Host of 'Content Lab' Podcast

Read Bio

Visit Team Page

For Organizational Leaders

More from the Learning Center:

Filter By Topic or Audience:

Developing Your Strategy

What Is They Ask, You Answer?

Are You Ready to Take Ownership of Your Digital Sales & Marketing?

They Ask, You Answer Is Your Manual for Digital Sales & Marketing Success

Get the book that both Mashable and Forbes have declared as a must-read for business and marketing leaders. They Ask, You Answer has helped thousands of companies around the world connect with buyers online and achieve astounding revenue growth.

Now, It's Your Turn...

Scale Your Business, Drive More Revenue, and Dominate Your Industry

Our intensive Digital Sales & Marketing Mastery Program combines strategic coaching for business leaders, as well as in-depth training for your sales and marketing teams. Through this program, you will be empowered to attract the right buyers and close more deals faster.

Take Ownership of Your Success

Essential Reads & Insights

'The Big 5' best business blog topics that drive traffic, leads, and sales (+ video)

The Website 6: Key Characteristics of the Perfect Inbound Website

The Selling 7: sales and marketing videos guaranteed to get results [+VIDEO]

Why you need a content manager on your digital marketing team [+ video]

Outsourcing Is Broken: Why We Need to Rethink the Relationship Between Client & Agency

Is hiring a videographer for my company's digital marketing worth the cost? (+ video)

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