Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Watch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Getting started with digital sales and marketing

How much should I budget for digital sales and marketing?

Should we hire an agency or in source our marketing?

What is account-based marketing and should we be doing it?

Getting started with Facebook or Google Ads

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They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Buy the book

What is They Ask, You Answer?

Why does They Ask, You Answer actually get results?

How They Ask, You Answer benefit sales

12-Month They Ask, You Answer Implementation Plan

Short-term wins you can expect with They Ask, You Answer

How to get your team to buy in to They Ask, You Answer

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Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Virtual Sales training checklist

Video sales call best practices

What to do if your sales reps are missing their numbers during COVID

How to use LinkedIn to close more deals in 2021

Essential virtual selling tools and technology

Will virtual sales training with IMPACT help my team?

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Video

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Buy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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The ultimate guide to video for sales

7 most important videos for sales and marketing

What to include in your video marketing strategy

Ace your YouTube strategy in 2021

Video email marketing examples you'll want to copy

Everything you need to know about Vidyard

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HubSpot

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)

Inbound lead generation and conversion optimization

Getting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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The ultimate guide to the HubSpot marketing hub

The ultimate HubSpot marketing migration checklist

HubSpot CRM pros and cons

Is a HubSpot-hosted website more secure than a Wordpress site?

Hubspot pricing: your guide to everything HubSpot costs

Listen to the Hubcast podcast

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Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Ultimate Guide to Website Redesign for Businesses

The Definitive Guide to Website Strategy

The Website 6: Key Characteristics of the Perfect Inbound Website

Website Redesign: Inbound Marketing Agency vs Web Designer

HubSpot vs Wordpress: Which is best for me?

How Much Does a Website Redesign Cost?

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Developing Your Strategy

You want to grow your business. That means you need to increase traffic to your website, generate more qualified leads, and close more deals if you want to achieve your goals. Of course, that's easier said than done. Or is it? Yes, today's digital consumer is less trusting and more in control of the buying process than ever before. But there is a proven strategy for achieving astounding growth and revenue. Your journey to true ownership over your digital sales and marketing begins here.

A Revolutionary Approach to Digital Sales & Marketing

What Is They Ask, You Answer?

If you want to succeed in the digital age, you must become the most trusted voice in your space. You do this by obsessing about the questions, concerns, and problems of your buyers, and addressing them as honestly and as thoroughly as possible. This is the essence of a simple, yet powerful digital strategy that is proven to produce astounding growth and success — They Ask, You Answer.

Are You Ready to Take Ownership of Your Digital Sales & Marketing?

Take the First Step

Buy the Book, Join the Movement

They Ask, You Answer Is Your Manual for Digital Sales & Marketing Success

Get the book that both Mashable and Forbes have declared as a must-read for business and marketing leaders. They Ask, You Answer has helped thousands of companies around the world connect with buyers online and achieve astounding revenue growth.

Now, It's Your Turn...

Get Your Copy of They Ask, You Answer

Digital Sales & Marketing Mastery

Scale Your Business, Drive More Revenue, and Dominate Your Industry

Our intensive Digital Sales & Marketing Mastery Program combines strategic coaching for business leaders, as well as in-depth training for your sales and marketing teams. Through this program, you will be empowered to attract the right buyers and close more deals faster.

Take Ownership of Your Success

Learn More About Digital Sales & Marketing Mastery

Essential Reads & Insights

Blogging

'The Big 5' best business blog topics that drive traffic, leads, and sales (+ video)

By Marcus Sheridan on September 29th, 2020

By Marcus Sheridan

Website Design

The Website 6: Key Characteristics of the Perfect Inbound Website

By Stacy Willis on August 1st, 2019

By Stacy Willis

Video Marketing

The Selling 7: sales and marketing videos guaranteed to get results [+VIDEO]

By Marc Amigone on September 18th, 2018

By Marc Amigone

Inbound Marketing

Why you need a content manager on your digital marketing team [+ video]

By Liz Moorehead on November 5th, 2020

By Liz Moorehead

Inbound Marketing

Outsourcing Is Broken: Why We Need to Rethink the Relationship Between Client & Agency

By Marcus Sheridan on September 12th, 2019

By Marcus Sheridan

Video Marketing

Is hiring a videographer for my company's digital marketing worth the cost? (+ video)

By Melanie Collins on August 28th, 2019

By Melanie Collins

Marcus Sheridan Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with Inbound and Content Marketing excellence.

Today, Marcus is an international keynote speaker known for his unique ability to excite, engage and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry.

Marcus has also been featured in multiple industry publications, including the New York Times where he was referred to as a “web Marketing guru.” His book “They Ask, You Answer” has inspired thousands to achieve their potential but has given them the tools they need to get there.

Today, when Sheridan isn’t giving riveting and passion-filled keynotes, he generally finds himself on an adventure with his wife and 4 children.

Zach Basner Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

IMPACT Director of Inbound Training and Video Strategy, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Zach is also the co-host of Film School for Marketers, a weekly video show and podcast (found on YouTube and Apple Podcasts) featuring expert insights on video content strategy, video production, video in the sales process, and more.

Kevin Phillips Content Trainer, 10+ Years of Content Marketing Expertise, Content Marketing Trainer

Kevin spends his days teaching businesses how to develop digital marketing strategies to reach more customers.

After growing a small sleep medicine website from 2,500 visitors per month to over 400,000 (and growing), Kevin was recruited by The Sales Lion to teach others how to achieve similar success. Once TSL merged with IMPACT, Kevin now shares his expertise, insights, and dorkiness with IMPACT’s audience and clients.

When not nerding out on all things Inbound, Kevin enjoys spending his time with his beautiful wife and two delightfully terrible children doing all things Alaskan: snowboarding, hiking, fishing, 4-wheeling, and talking non-stop about the weather (yup, it’s starting to get warm outside. Now it’s cold again. Wait...nope...it’s still cold).

Liz Moorehead Editor-in-Chief, Speaker, Host of 'Content Lab' Podcast

As editor in chief, I oversee the content division at IMPACT. We publish fresh and relevant industry insights via written, video, and audio content every single day of the year, so that our audience can make smarter decisions faster, achieve their most aggressive goals, and advance in their careers.

My team also oversees the development and publication of on-demand digital sales and marketing training courses, lessons, and certifications within IMPACT+, our premier, online education and success platform for growth-focused business leaders and professionals.

In addition, I am a keynote speaker and educator on the topics of content strategy and development, storytelling, voice and tone, content ROI, video strategy, on-camera video performance, sales enablement, and more. I also author our thrice-weekly email newsletter, THE LATEST, which has more than 70,000 lifetime subscribers.

Outside of the office, I'm a freelance beer writer, an avid road-tripper and traveler, a workout nut with questionable coordination skills, and a steadfast fan cheering on my hometown Washington, D.C., sports teams from afar. (#natitude) My love languages are AP Stylebook, Fast and Furious movies, cold weather, The Godfather trilogy, and peanut butter and jelly sandwiches.

Marcus Sheridan Keynote Speaker, Author & Partner Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

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Zach Basner Director of Inbound Training and Video Strategy Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

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Visit Team Page

Kevin Phillips Content Trainer 10+ Years of Content Marketing Expertise, Content Marketing Trainer

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Visit Team Page

Liz Moorehead Editor-in-Chief Speaker, Host of 'Content Lab' Podcast

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Visit Team Page

Developing Your Strategy

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Filter By Topic or Audience:

Developing Your Strategy

What Is They Ask, You Answer?

Are You Ready to Take Ownership of Your Digital Sales & Marketing?

They Ask, You Answer Is Your Manual for Digital Sales & Marketing Success

Get the book that both Mashable and Forbes have declared as a must-read for business and marketing leaders. They Ask, You Answer has helped thousands of companies around the world connect with buyers online and achieve astounding revenue growth.

Now, It's Your Turn...

Scale Your Business, Drive More Revenue, and Dominate Your Industry

Our intensive Digital Sales & Marketing Mastery Program combines strategic coaching for business leaders, as well as in-depth training for your sales and marketing teams. Through this program, you will be empowered to attract the right buyers and close more deals faster.

Take Ownership of Your Success

Essential Reads & Insights

'The Big 5' best business blog topics that drive traffic, leads, and sales (+ video)

The Website 6: Key Characteristics of the Perfect Inbound Website

The Selling 7: sales and marketing videos guaranteed to get results [+VIDEO]

Why you need a content manager on your digital marketing team [+ video]

Outsourcing Is Broken: Why We Need to Rethink the Relationship Between Client & Agency

Is hiring a videographer for my company's digital marketing worth the cost? (+ video)

Meet the Experts

What is a buyer persona (and do you really need one)?

Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

6 digital marketing examples to learn from in 2021

6 most common problems with virtual sales calls (and how to avoid them)

4 questions for defining a winning value proposition in 2021

What is sales enablement? (examples + video)

Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges

Brutally honest pros and cons of They Ask, You Answer for digital marketing

Website Performance Mastery: A better redesign process for your business website

Is They Ask, You Answer a long-term business plan?

Call-to-action examples: 31 designed to earn clicks and generate leads [Updated for 2021]

32 digital marketing trends to watch in 2021

Software and SaaS content marketing strategy (with examples)

Who should use inbound marketing?

7 B2B content marketing examples every digital marketer must see

25 essential questions for understanding your ideal customer

11 marketing objective examples to guide your next digital strategy meeting

Is your marketing still relevant in 2021?

6 red flags to watch for when you’re hiring a website redesign agency

They Ask, You Answer book reviews from honest, real people

We just finished HubSpot onboarding; Now what?

Financial services content marketing strategy (+examples)

Healthcare industry content marketing strategy (+ examples)

6 logo design trends you can't ignore in 2021 (and 3 you should)

The 10 marketing KPIs you should be tracking (updated for 2021)

What's the best way to get started with inbound marketing in 2021?

Why is it a bad idea to outsource content creation? (+ video)

6 best business YouTube videos you'll want to copy in 2021

7 tips for effective virtual event speaker guidelines (examples and best practices)

Inbound marketing benefits explained (updated for 2021)

HubSpot pricing: Your guide to everything HubSpot costs for 2021

11 pricing page examples for business websites (updated for 2021)

74 digital marketing statistics you must know for 2021 planning

5 signs your company is not ready for They Ask, You Answer... yet (+ video)

We’re a startup — is it too soon to engage with IMPACT?

Will a website redesign solve our marketing problems?

How long does it take to complete a website redesign?

How to get your whole team to buy in to They Ask, You Answer

The step-by-step 12-month DIY They Ask, You Answer implementation plan

Why do Digital Sales & Marketing Mastery packages start at $6,500 per month?