The Marketing & Sales Shift That Changes Everything [Endless Customers Podcast Ep. 123]

This transcript has been generated by AI and not checked for accuracy. 

00:00:00:00 - 00:00:08:14

Ginger Henderson

I want to tell you about two salespeople that sent out two articles and got $45,000 each in sales over the weekend.

00:00:10:10 - 00:00:27:19

Bob Ruffolo

You're listening to the Endless Customers podcast, brought to you by the team at Impact. Endless customers is the proven system to become the most known and trusted brand in your market. You want to start to learn the principles of endless customers and how you can implement them in your business. Pick up a copy of Endless Customers, the national bestseller.

00:00:27:19 - 00:00:49:12

Bob Ruffolo

Wherever books are sold. Ready to start implementing endless customers in your business? Talk to impact about how our coaching program can help you implement endless customers to success. And if you want experience endless customers in person, do not miss our upcoming conference! Endless Customers live in Chicago March 30th through April 1st, 2026. Registration is now open. And now onto the show.

00:00:49:12 - 00:00:51:06

Bob Ruffolo

Here's your host, Alex Winter.

00:00:51:06 - 00:01:11:07

Alex Winter

Today we're diving into something that's becoming more and more obvious in the market. Buyers don't trust easily anymore. There's more noise, more competition, and more skepticism than ever before. And while many businesses are chasing attention, visibility alone isn't what builds a pipeline that actually closes. Joining me today is Ginger Henderson, coach at impact.

00:01:11:09 - 00:01:33:05

Alex Winter

Ginger works directly with business leaders, marketers and salespeople across industries. And what she's been seeing is clear the companies earning trust are the ones winning business. It's not just about where you shop online. It's about how you show up and whether buyers believe you can actually help them. Today's conversation is your roadmap for building connection, confidence and consistency on social and beyond.

00:01:33:08 - 00:01:36:22

Alex Winter

So let's get right into it. Ginger, welcome to the show.

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Ginger Henderson

You. Thanks for having me.

00:01:37:23 - 00:01:40:15

Alex Winter

Thanks for being here. This is your first time on the show.

00:01:40:15 - 00:01:42:03

Ginger Henderson

And is really excited to be here.

00:01:42:03 - 00:01:55:09

Alex Winter

Yeah. We've been talking about this a lot. And I remember your first day coming to the office, and I can't wait to get on the show. Today's the day. Here we are. So before we get into the topic for today, can you just set the stage and tell everybody a little bit about what you do here at Emax?

00:01:55:11 - 00:02:04:02

Ginger Henderson

Yeah. So I can end this customer so much here at impact, I train our businesses on becoming the most known and trusted brand in their market, using the Ellis customers framework.

00:02:04:02 - 00:02:06:11

Alex Winter

Thanks to lens. Excellent. How long have you been here in the team?

00:02:06:15 - 00:02:07:12

Ginger Henderson

Six months now.

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Alex Winter

Six months.

00:02:08:11 - 00:02:08:19

Ginger Henderson

Yeah.

00:02:08:19 - 00:02:15:06

Alex Winter

Also blown by it called the impact vortex because we just go at lightspeed here and it's a lot of fun.

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Ginger Henderson

Yeah. Like as you mentioned the core like keeping your Billy free was right.

00:02:20:10 - 00:02:42:17

Alex Winter

That's how it feels. It does. Yeah. So oh my notes here say today's buyers are flooded with constant noise. And we know this. There's just so much going on. Social media and ads and TV and politics. There's just so much noise. Yeah. For for businesses out there that are trying to cut to the noise and they're trying to like, build trust and meet people where they are.

00:02:42:18 - 00:02:47:13

Alex Winter

What what do you recommend? And when you're on calls with businesses like this, like what is the conversation? What like.

00:02:47:14 - 00:03:05:19

Ginger Henderson

For it? Yeah, it's all about not being the loudest but being the most helpful. Really getting it to your buyers hat, thinking about what they need, not what you need as business, not you need more. Right. But what are the questions that they're actively searching and things like ChatGPT that you can answer that maybe other people aren't.

00:03:05:21 - 00:03:17:12

Ginger Henderson

And if you can start answering those, you can answer them fully. And, clearly with an education mindset. Then you're going to become more than just a work it.

00:03:17:14 - 00:03:35:10

Alex Winter

That's a big piece at some of that. Like I hear over and over again from coaches that when customers when with animals customers, it's not talking about me us. It's about how do we where else? It's about meeting people where they are. Do you find like you have to have that conversation a lot? Is that like a struggle for businesses to meet that shit?

00:03:35:16 - 00:03:52:09

Ginger Henderson

Yeah, because it's such a sales tactic, like the old sales tactic, like used car salesman likes to talk about the language. Right. And so would we. We transition into this new framework. We have to really point out the you light switch. And remembering that this is a buyer's first model.

00:03:52:11 - 00:04:13:10

Alex Winter

Buyer first model a lot that I really love that. So what kind of sales conversations, or buyer behavior signals? Our Marley Missy, when it comes to the like, trust like someone you're you're working with. T is isn't working with companies. You're working with the sales team, your leadership. Like how do you help them raise those gaps to actually build trust and not just do the old car sales, that.

00:04:13:12 - 00:04:36:13

Ginger Henderson

It starts with getting them together. They need to be having discussions around what what's happening in the first 15 minutes of your sales call that we can get ahead of, what questions do you have to answer over and over and over again that we can create content for video or rep content and send out at a time so that the potential buyers coming in really prepare and competent to ask the questions that they need to close.

00:04:36:15 - 00:04:40:01

Alex Winter

Yeah, it's almost like automating some of the frequently asked questions.

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Ginger Henderson

Exactly. And that happens in our revenue team meeting where you guys can really discuss that. And even just the sales team getting comfortable enough to send, hey, I had this conversation today, this great piece. Can you add this to account? And having that that day walk at each other?

00:04:54:12 - 00:05:13:04

Alex Winter

Yeah, it's really interesting because I used to sell the two in my previous work experiences. Yeah. And and we have the experience doing it. And I think everyone builds certain habits. But assignment selling, which is what you're talking about. It's fascinating how well it works if you just use it and getting getting people to use it sometimes could be tough.

00:05:13:04 - 00:05:22:14

Alex Winter

Do you find like maybe there's some like OG salespeople that I do know pretty well where it could be doing really well if they just took this next step? You have those conversations a lot too.

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Ginger Henderson

And that's probably the most common conversation I have, is getting sales teams involved. It is the hardest part of the whole journey to accomplish. We just had a conversation and a planning session the other day where one of these sales team members, who's super involved in assignment selling, really excited about it, was saying that because sales do you send out two pieces of content on Friday, two different sales to numbers and on Monday because two different $45,000 deals and they tributed it to having educated their buyer Friday watch.

00:05:54:14 - 00:06:02:14

Ginger Henderson

Yeah. And this is like when you get the sales team involved. We hear this all the time. And so it's something that we spend a lot of time on that are very dedicated to having have happen.

00:06:02:16 - 00:06:11:13

Alex Winter

Yeah. Yeah. But to send something out on a Friday and then they come in on Monday and close to 45 K deal. So you're making almost 100 K over the weekend.

00:06:11:13 - 00:06:15:07

Ginger Henderson

Basically that's some BS. It was really cool to hear that.

00:06:15:08 - 00:06:19:19

Alex Winter

Wow. Yeah. And what what industry was that ended up to the second client. But what industry was that.

00:06:19:20 - 00:06:20:21

Ginger Henderson

It was an electrical.

00:06:20:21 - 00:06:34:03

Alex Winter

Yeah. Very cool. Wow. What about you? I'm kind of on a square table. You got no real spin. What's good? Yeah. Well, you you get to interface with a lot of our clients. You had a really meaningful and fun way. I. I'm, like, jealous. I would love to hear more of these stories.

00:06:34:04 - 00:06:35:12

Ginger Henderson

Oh, come to my calls any time.

00:06:35:14 - 00:06:50:17

Alex Winter

I'm really awesome. Also, I'm going to take you up on that. But also like, are there any other stories like that where maybe people were selling certain way and then you started to help them understand signals and assignments online and how like we was endless customers and they started closing any way or business gets it.

00:06:50:17 - 00:07:02:13

Ginger Henderson

we have a roofing company that has an exceptional videographer, like they're getting people from the opposite coast say, hey, we know you can't service us, but who would you recommend because your content is so good?

00:07:02:19 - 00:07:16:14

Ginger Henderson

Wow. But their sales team refuses to use any content. Like, we've been doing this for a year and a half now and they just won't do it. And so there's such a missed opportunity there for them. And that's more and see honor.

00:07:16:16 - 00:07:32:08

Alex Winter

Yeah I think that's a good example to paint a picture that when you have free content, the trust that it can build you when it's not in you go region, you still have people that are like, help us make a buying decision, but then you got to like above their sales. Say but you mentioned earlier reverie Swan. Yeah.

00:07:32:08 - 00:07:42:11

Alex Winter

And do you just read them out there, explain a little bit about what they're up in this one. It's because we have imported this year. Impacts in every two are all like honestly there's a lot like sales and marketing need to be friends.

00:07:42:16 - 00:07:59:04

Ginger Henderson

And that's exactly the goal of it, right? You this county other and talk through what you're seeing. You tell them the corporate content that you've written so that they can implement it into their sales system. And then they tell you, hey, these are the questions that we really could use some content because we keep being and it's going to save his time.

00:07:59:06 - 00:08:05:10

Ginger Henderson

And that's like a huge upfront benefit. But then as you follow the data, obviously that it's also copy those deals faster for sure.

00:08:05:14 - 00:08:22:11

Alex Winter

Yeah, sure. So when you say content, I know that's like a content is a big word. It's like, are we talking about blogs or are we talking about video? Are we talking about website? Maybe. Can we start with the website. What do you what do you recommend for building trust for people on to websites and for all the content around the website.

00:08:22:15 - 00:08:40:20

Ginger Henderson

Following the Scary Graham framework? For sure. Starting with that and then implementing into video. So my favorite thing you can do I was like is when somebody goes through that, he will walk them through it. They can expect their fill out because we've all been there, were really curious about a service, but we don't want to give you our phone number because we are what we called a hundred.

00:08:40:20 - 00:08:42:12

Ginger Henderson

Time to. You were busy, right?

00:08:42:13 - 00:08:45:06

Alex Winter

Or get spammed and I've a thousand emails on my inbox it.

00:08:45:07 - 00:08:57:16

Ginger Henderson

I want to know that I can trust you, that you are aware of my pain points and my concerns. And so that is where I you were to pick just one thing for your website that you could do today that's not yours. Is a video on your latest.

00:08:57:18 - 00:09:14:05

Alex Winter

Yeah. Videos. It's up. I forget key add numbers, but when you have a video on a landing page that got the conversion rate exponentially goes out, it's unbelievable. The difference. Like we rebates in best times out again. And it doesn't matter what industry B2B, B2C it really does make sense that.

00:09:14:05 - 00:09:15:01

Ginger Henderson

That's.

00:09:15:03 - 00:09:20:10

Alex Winter

What else for once I contact would you say is important to be able to be thinking about that simple trust and create those for.

00:09:20:10 - 00:09:40:11

Ginger Henderson

Circles industry disrupted can't. So what are your competitors not willing to say? And if it makes just a little bit nervous to say it, do it. And that's the sign that you found a good content topic that you should be writing about. Think about your viewers concerns that never be will answer, and that you need to be free on your website.

00:09:40:14 - 00:09:52:14

Alex Winter

I love that at which they can be a little scary, and it could be for you to to kind of step out of them all. But if you're going to disrupt and you really want to build trust, people are thinking about those questions and they want answers. And if you don't do the talk.

00:09:52:15 - 00:10:04:11

Ginger Henderson

It's like racing. And everybody thinks I shouldn't say pricing. Like, here's the thing, right? Your competitors know your price. They're aware they're doing the research. You're it's not a secret. So give it upfront. You transparent about that.

00:10:04:11 - 00:10:16:00

Alex Winter

Yeah we want social media but got something. You know we talk about video a lot but I'm talked about Blobby. We have a lot of eye squirts on the show. One of those social media I feel like that's on top of it. You can really.

00:10:16:00 - 00:10:18:22

Ginger Henderson

Say this is my favorite topic. Yeah. Aside from I.

00:10:18:23 - 00:10:29:12

Alex Winter

Want I know this because we've seen some of this ad, ad nauseum. Almost. Right. But like, how do you connect social media and those dots with the rest of the content mix that becomes part air and this customer's ecosystem?

00:10:29:14 - 00:10:44:12

Ginger Henderson

Yeah. So let's start with because I know a lot of people hear this and a lot of them Arc and either roofing industries are electrical industries and they're like, I don't need to be our Instagram it. It's not I'm not trying to be an influencer. Right. That needs to not be in your head. It gets a they act that gets be air.

00:10:44:12 - 00:11:05:18

Ginger Henderson

Because now Google has made it. So Instagram is searchable, right? So now we have a totally different strategy that we're rolling out where we want all of our SEO be showing up on Instagram. So I'm not worried if you get 100,000 views or, you know, 10,000 followers, what I want is and somebody search best roofer in Connecticut. I want you to show up and I want it to be your Instagram post.

00:11:05:18 - 00:11:23:21

Ginger Henderson

That is a real of the video where they're following all of your faces and they were your brands boys in the building trust that day. And so that's where I think where we can even diet in the social and want our messengers to know that he's now caught to be on there for a whole nother reason. There used to be.

00:11:23:23 - 00:11:48:01

Alex Winter

When I let you, you said to you. But I think a lot of people and I've been falling into this trap where, like you think about social media is like you have to go viral, you need a million views, and it has to be these huge numbers. And we've talked about this where like, I, you've rather have 100 views, but you get 2 or 3 clients out of it, or you get 2 or 3 really great conversations that start to build trust, versus a million views where nobody interacts with online thumbs up or hearts or.

00:11:48:01 - 00:12:11:07

Ginger Henderson

Where, yeah, I was doing an audit for client and I was looking at their TikTok, my app, over 2 million views. The 200,000 likes on that little top bar that shows you that, right? Yeah. And I was like, interested? Should they be on TikTok because their their viewership would seek out TikTok. And as I was doing with DeGarmo, he's just from one meal where they did something kind of silly that wasn't even relating to their business, and it just took off.

00:12:11:08 - 00:12:23:01

Ginger Henderson

Right. And so when you're thinking about social media strategy and like, what is the key that I want, I always look for website. If you're dragging people from social to your website, then you're doing a good job. Basketball.

00:12:23:06 - 00:12:41:01

Alex Winter

That's a really good that's a really good point for the website piece, right. So that you're going down this customer journey of I saw you on IG, saw your TikTok, I took the next step to go to your website. Should people be building like a dedicated landing page for that, or is there a specific place you would direct people on a website to try to help them along their journey?

00:12:41:03 - 00:12:59:14

Ginger Henderson

You could definitely send them to Pricing Calculator. I like to use that as like a way to distribute content. Some articles that are written that I type that be like a way that I'm getting people to the website, and then they just kind of end up funneling through the way that we build out the articles down. The fun to call, you want to think about it?

00:12:59:16 - 00:13:09:15

Ginger Henderson

Where are they at in their journey? Well, they're not even really in our funnel yet. And they first find us, so we are them, right? And now we get them, get their phone number, get them to that in person.

00:13:09:17 - 00:13:24:18

Alex Winter

Yeah. That's a big piece is social media is top of the phone. But it's a great way to organic all people into your into your site so on or but doing it in a way that builds trust and that has good content that be somewhere they are. So it doesn't feel like you're fetching them or selling them.

00:13:24:18 - 00:13:33:11

Ginger Henderson

Right? Yeah. And building brand awareness too, just so important. And getting pulled into things like you meet some Reddit, which I knew or two. I don't know if you're a big Reddit guy.

00:13:33:12 - 00:13:41:09

Alex Winter

I used to be. And then for years I was like, it kind of fell out. The madman, I feel like, yeah, now with I, I'm on Reddit more often that like true.

00:13:41:09 - 00:13:51:16

Ginger Henderson

But it's pulling in at best job recommendations all the time profiles. And so there's a whole Reddit strategy that needs to start happening that wasn't there before to.

00:13:51:18 - 00:13:58:05

Alex Winter

You would mention IG and the search piece, and we're talking about Reddit to, what other platforms do you recommend when it comes to social media?

00:13:58:07 - 00:14:20:12

Ginger Henderson

Are we invest a really think about your buyer and where they are. So if you're buyer is, you know, 50 plus or probably on Facebook, if you're more business that B2B want to be on LinkedIn, probably also on Facebook, Instagram tends to be 30 plus. That's where I would put you. And then TikTok, if you're dealing with anybody who maybe you're an adolescent.

00:14:20:12 - 00:14:38:11

Ginger Henderson

Mental health. For adolescents, then you would want to be on something like did. So if you're trying to get kids to notice you or even like 25 and under, TikTok's a really good spot. But for most part, Facebook's always a good choice to start. Get your audience data from Facebook and then you can Tonbridge out our groups.

00:14:38:11 - 00:14:54:00

Alex Winter

Yeah, that makes sense. And it sounds like it's really important to think strategically as to as to like where your audience are, where your key demographics are, so that you can start to push in that direction and figure out the part when that's going to work best for them. Yeah, not because you're on Instagram and you want to be on Instagram.

00:14:54:00 - 00:15:06:09

Ginger Henderson

Exactly. It's it's a strategy, right? Otherwise we are just wasting our time to work out. Like just trying to go viral. Yeah, we want to really have strategy in place, that is to get in front of the right people and to benefit our age. Correct?

00:15:06:11 - 00:15:25:18

Alex Winter

Yeah. So I don't really good question here. This is what trust building content formats our approaches stand out the most right now. And you had said some of the earlier I'm not going to answer for you, but, we were talking about self-service, especially the pricey pricing character, the nerds. What are the self-service tools and like, whether you're contact for asking if you will be using to and to nearly not trust.

00:15:25:19 - 00:15:46:19

Ginger Henderson

Self-service keys results. Fantastic. Yeah. I would definitely encourage you have finished one, if not several of those. I also I just think anything in this room, any time you're going to say something and others are going to saying, oh, we can be it over the head and it's because it works. And if you can post there, then you're going to get the traffic.

00:15:46:19 - 00:16:05:13

Ginger Henderson

I also most huge fan compactor or comparison articles. Yes. So we will get we can get their keywords. They can do some post up with that. But people are really hesitant to write those types articles because, you know, like I don't want to mention my competitor or bring awareness to them. People already are doing it. So let's be the ones that are answering my question for them.

00:16:05:15 - 00:16:21:00

Alex Winter

Yeah, that's right. Now my biggest thing with AI is I use it for comparisons because I know it's just going to give me that information then. And that's where I want to answer to. A lot of people want out there. So how do you get businesses to understand that and go like, hey, it's important to talk about our competitors.

00:16:21:06 - 00:16:30:06

Alex Winter

It's important to talk about our prices, even disarranged. But like we have to give people that information, like how do you get people on board or like I'm sure there's a bit in a struggle there, but yeah.

00:16:30:06 - 00:16:42:20

Ginger Henderson

Yeah, the first time and it's about building that trust and it's about saying this, you're going to get to read through this as the owner of the business before it goes live. So we're not going to have content manager. Right. And then just throw it out. I'm no look over it. I'm going to make sure there's no bias.

00:16:42:20 - 00:16:55:00

Ginger Henderson

I'm going to make sure that it's a safe and good article for you as a business owner. You're not going to get a cease and desist letter. Although some of our wilder clients get really excited by the prospect of that. Like, no, I mean.

00:16:55:01 - 00:16:56:18

Alex Winter

Worst case, you just tear you down, right?

00:16:56:18 - 00:17:14:19

Ginger Henderson

Yeah. Worst case, you take it down. And we're the whole point of a comparison article is that you're just giving them unbiased overview of who is right for and who was sorry for. And yes, your business is not right for some people. And when you can kind of think through good, that means you can write what's great. Compare zero.

00:17:15:00 - 00:17:18:02

Alex Winter

Yeah, that's another mindset shift that you just pointed out. That's really.

00:17:18:02 - 00:17:19:05

Ginger Henderson

Important. And yeah.

00:17:19:06 - 00:17:32:18

Alex Winter

Yeah. Well I think a lot of salespeople and I even do this too, when I was something where like, I'll take any opportunity and I'm going to do my best to convert them, even if they're maybe not a good fit. We're going to help them see the light. And that's really the risen cost. There's a cost there. Yeah.

00:17:32:18 - 00:17:35:00

Alex Winter

Can you can you explain a little bit for our listeners.

00:17:35:03 - 00:17:55:07

Ginger Henderson

Yeah. When you get somebody into your spear or it becomes quiet, that's not going to apply. They end up costing you more time. They end up cost you more in your resources. You have to restructure your entire program or your entire company to fit this one. Buy it. And it ends up being very cool. Paraglide in and taking time away to put into benefiting your ideal pilot.

00:17:55:07 - 00:18:11:08

Ginger Henderson

So you have to be really comfortable saying no to the wrong client. And that's where the comparison are. Can be a really good talking light for you. Your who is not right for us? Who can we like loud sales process? Who have we worked with before? Have we said yes to that? Hey, this is not a good fit.

00:18:11:08 - 00:18:15:21

Ginger Henderson

We should not accept yes. And why? And then use that to help you. IRA, get compares.

00:18:15:23 - 00:18:34:06

Alex Winter

That was something the conversation you have and like the revenue spot meetings. So between your coach and okay so your coaching companies is actually sales CV's obviously had the thoughts on what what people were saying. They like directness right. They know what's going on. And marketing needs that content in order to create more to help support. It's like how do you have this conversation?

00:18:34:06 - 00:18:39:13

Alex Winter

So facilitate those. So you have like real data. So it may be able to yeah.

00:18:39:13 - 00:18:51:21

Ginger Henderson

You need like a champion of this framework. Who's going to sit down and Kaggle meet this conversations and know where you're going and have the questions in mind later. We need to figure out who we're not for what can I ask, what have you seen?

00:18:51:21 - 00:19:08:23

Ginger Henderson

Where can we fill in gaps that kind of filter? Have the raw leads before they get all the way to 60, and you have to kind of dissect smooth sales conversations that you pass and just be really honest with clients that even current clients like, hey, this wasn't a good fit.

00:19:09:01 - 00:19:10:17

Ginger Henderson

Here's why.

00:19:10:19 - 00:19:12:19

Alex Winter

Do you have your marketing team or.

00:19:12:19 - 00:19:21:07

Alex Winter

you roll by or you are going to basically like you do some of those exercises. They're just like really savvy and understand what's working or what's up.

00:19:21:10 - 00:19:38:04

Ginger Henderson

I really encourage our all of our teams to do that. Yeah. You're not role playing. There's there's huge disconnect in where you could be and very where you have to work and you have to do each other. And in fact more people that come play within your company, the stronger we're going to be. Kansas sales hitter. And as a sales team.

00:19:38:04 - 00:19:56:11

Alex Winter

is that's a great point. And you mentioned the word champion. So does that have to be unmuted. Your team without a salesperson. Is that a marketing person. Does it does matter. Is it all free. Like what is what does that mean as far as like getting somebody to really own the endless customer system and make sure that like, everyone's tracking you're excited.

00:19:56:11 - 00:19:57:23

Alex Winter

You've heard excited it.

00:19:58:01 - 00:20:19:04

Ginger Henderson

Let's talk a deal. It would be one on each team, right? So I the leader has to be excited and involved and he has to be making sure it's it's culture wide. It's not just something that the content manager owns and kind of dies after that. Right? The the sales team has to have a champion to especially if there's some friction to be bought into the system.

00:20:19:09 - 00:20:40:06

Ginger Henderson

Some sales teams are super excited. Some of the more seasoned sales teams on a harder time adopting a new framework. And so you can have a champion that makes sure that you are implementing assignments all over some of the content. You're having really good revenue team meetings and holds everybody accountable. That's the that's kind of the word we need, but I do that can be within the organization.

00:20:40:08 - 00:20:43:23

Ginger Henderson

Then you take will be in that deal to help sell on the sales team.

00:20:44:04 - 00:21:02:09

Alex Winter

Yeah. Okay. That makes sense. Accountability is a word you say a lot there on this, you know, and it's, I think an instrumental word for implementing Dell's best system because assigned is it takes work. And it's not something that anyone out there could read his book and start to try to implement it. But you you definitely need to have an accountability partner.

00:21:02:09 - 00:21:07:18

Alex Winter

And I feel like you as a coach, that's really that's a key role for you. That's what you would you say. That's fair to say.

00:21:07:18 - 00:21:29:06

Ginger Henderson

Absolutely. Yeah. It's it's helping alleviate some of those concerns over implementing. You're writing about Chavis, your topics. And, there's a fear to stepping into a new framework or a new way of doing marketing. It's scary. And it's hard. And so you have a team that's guide to back and everybody is brainstorming. Exciting. It exciting becomes a little easier.

00:21:29:08 - 00:21:41:13

Ginger Henderson

And we have a coach who becomes even easier because of your worry room. Nervous about an idea not being your right direction. You've got some kind of a a good overview of your business and your competitors that could help guide you, direct you.

00:21:41:15 - 00:21:58:10

Alex Winter

To write this. This is I'm going off script again because you have my wheel spin in here. And I start me thinking about what was it like for you coming into impacts. Being coach and executive coach, reading endless customers. Give me your previous experience. Like, what was it like reading it and going, like, did you have some of those light bulb moments ago?

00:21:58:10 - 00:22:03:14

Alex Winter

And I know this is definitely something is excited. I mean, obviously guys are here about like, can you tell us a little bit about the.

00:22:03:14 - 00:22:22:11

Ginger Henderson

So it's it's that's a great question. Naturally I, I wish I had a cool answer for you, but here is its comical answer. I was doing coaching before and my business and I was helping, were like it was in the like coaching industry and he will like try and make three per there. So that's what I was doing prior.

00:22:22:17 - 00:22:38:23

Ginger Henderson

But my style has always been they ask you to answer before I knew what they ask the answer I said, and then the big five. Great. But I was like, why are we not answer these questions? Why are we not being more transparent and honest with our clients about what it's like to get a life coach, or how afford a life coach or all the things right?

00:22:39:01 - 00:22:50:06

Ginger Henderson

And so coming into impact is very natural, and it was really exciting to see that somebody was aiming to kind of take my thoughts on this as a marketing person and as a coach, and turn that into framework.

00:22:50:11 - 00:23:08:04

Alex Winter

Yeah, I felt the same way. I remember the first time I read, they asked me, answer, now I'm a special person. I was like, yeah, oh yeah, oh my gosh, I do this. Yes it does. It was it just like there's a lot of things that made sense in it just was very clearly put together. And this and somewhere like a media server story.

00:23:08:04 - 00:23:10:11

Alex Winter

Your ads. Yeah. Right. And I love the idea and.

00:23:10:11 - 00:23:28:11

Ginger Henderson

Are alive are like greener content managers will come on and they pick it up. So quickly and they love it and they feel really confident and empowering a little while because they're doing something that is subtracts very much. Says it feels good to market and sell them that way. And so it's been it's been really funny. Come on.

00:23:28:16 - 00:23:33:03

Ginger Henderson

And not only do it myself, but then have the opportunity to teach some of the others to do the same.

00:23:33:04 - 00:23:52:12

Alex Winter

Yeah, absolutely. So what what's one piece of advice, practical piece. Zoom. I said you could give people that are watching and listening, when it comes to creating content. So they are very new top they're, they're fired up. What could you say to them as one day they can go to right now to either on social media or on their website or whatever you recommend, that you take away from us.

00:23:52:12 - 00:24:00:01

Ginger Henderson

Hey, I'm gonna channels your yours, and I would love, like, send this to us. Email me. I want to engage with this post.

00:24:00:01 - 00:24:20:22

Ginger Henderson

If you do this. Okay. Put out a real on Instagram this and that SEO strategy. Just awesome keywords. You know, like throw it up there 60 to 90s. Don't overthink it. Right. Perfection is big. Death of progress. Just do it and get it up and start there. Like just take that first step. Think about what do my buyers need to know.

00:24:21:00 - 00:24:26:11

Ginger Henderson

Here's a good keyword. You just start implementing it. Don't just have some fun. Do come with.

00:24:26:14 - 00:24:35:07

Alex Winter

It. That's a great piece of advice. I think a lot of people are scared to take that first then. And I know I overthink and I wanted them to be perfect and it's.

00:24:35:07 - 00:24:36:03

Ginger Henderson

Like we Sheerman.

00:24:36:05 - 00:24:53:10

Alex Winter

Yeah, but you know we do. But also I love what you said. Perfection. That complex kills Proverbs. Yeah. So you have to just throw it out there and honestly I think some of that perfection is me wanting it to be the way I need it for me. And truth is how I see distribute. It's not what matters, it's what the people that are engaging with it.

00:24:53:16 - 00:24:57:20

Alex Winter

And one day, or what they need. So it's just I'm switching better minds.

00:24:57:22 - 00:25:16:14

Ginger Henderson

When you start doing it for someone else, you stop hoarding baby, and you just want to be present for your potential buyer. So lean into that a little bit. And my last to this post need you to that, because you've been testing us with all of our clients and anybody. This is the third party out there we just heard during gave.

00:25:16:14 - 00:25:25:16

Ginger Henderson

When's her book bunch graphics book. Right. Like all pattern so like that. So if you're going to do this little challenge it should make sure to possibly up there.

00:25:25:20 - 00:25:37:20

Alex Winter

That's great advice. And it does take a little bit more effort because that there is the third party house. So much easier to just set it up once and then send it to all the different platforms. But it really works better if you stay in and you use know natively.

00:25:37:23 - 00:25:44:02

Ginger Henderson

Yeah. And it doesn't take ouch. I met a guy. Good scheduling system. Schedule it up just like you would have in another app. But yeah,

00:25:44:02 - 00:25:59:02

Alex Winter

Yeah, I apps I have one more social view. Watching is in version. Oh my gosh it's such I know you know a ton about it. So what do you do if you if you're using one was third party apps that you're trying to post everywhere. You're like, I'm going to use TikTok, Instagram, YouTube shorts, LinkedIn and the like.

00:25:59:02 - 00:26:03:09

Alex Winter

I'm gonna hit everything. Is that the right mindset course? Okay, so what.

00:26:03:09 - 00:26:25:21

Ginger Henderson

Do one do extremely well? Do anybody else see the ROI? Dig into what are people liking? What's my audience demographic and then branch out. But even little things like people will post heart Instagram. We'll put a link in bio and then auto post to Facebook. But guess what? Facebook does that link in bio. Now you broken via trust because you're not taking the time to show up for that.

00:26:25:23 - 00:26:30:10

Ginger Henderson

But pick one. Do better than anyone else, then break chop.

00:26:30:11 - 00:26:34:18

Alex Winter

Also. Yeah, and then take your advice. And I think a lot of our listeners are too.

00:26:34:20 - 00:26:40:23

Ginger Henderson

Yeah. There's so easy to want to be like, I made this video stuff, throw it everywhere. But you just so yeah.

00:26:41:01 - 00:26:57:05

Alex Winter

Well this has been a great conversation. Thank you so much for your time. This is my favorite part of the show. We covered a lot of ground today, talked about a lot of really great things. What's the one thing you think people should take away in this conversation? If nothing else? What do you want them like sign up and have it right for customers.

00:26:57:07 - 00:27:09:00

Ginger Henderson

Who need to take away show up for your buck. Stop thinking about what your business leaks about, what your buyer needs. You do it again, even and you cannot win.

00:27:14:06 - 00:27:28:18

Alex Winter

Well Ginger thank you for your time. First time on the show. Certainly not your last I'm not sure. Awesome buffer everywhere there watching and listening to sellers customers. My name is Alex Windsor and we will catch you on the next episode.