Why Video Might Be the Most Powerful Trust Tool in a High-Stakes Industry [Endless Customers Podcast Ep. 146]

This transcript has been generated by AI and not checked for accuracy. 

00:00:00:02 - 00:00:03:04

Marcos Navarro

every person has a story that's worth telling. And,

00:00:03:10 - 00:00:05:23

Marcos Navarro

if a company can figure out how to,

00:00:06:02 - 00:00:08:01

Marcos Navarro

fit themselves within,

00:00:08:03 - 00:00:11:13

Marcos Navarro

their customers story as, as the guide,

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Marcos Navarro

the possibilities are endless,

00:00:13:04 - 00:00:32:15

Bob Ruffolo

You're listening to The Endless Customers podcasts, brought to you by the team at IMPACT and Endless Customers, is the proven system to become the most known and trusted brand in your market. You can start to learn the principles of Endless Customers and how you can implement them in your business. Pick up a copy of Endless Customers, a national bestseller wherever books are sold.

00:00:32:17 - 00:00:55:12

Bob Ruffolo

Ready to start implementing Endless Customers in your business? Talk to IMPACT about how our coaching program can help you implement Endless Customers to success. And if you want experience Endless Customers in person. Do not miss our upcoming conference. Endless Customers Live in Hartford October 5th through the 7th, 2026. Registration is now open. And now onto the show. Here's your host, Alex Winter.

00:00:55:14 - 00:01:21:11

Alex Winter

Today's episode is about what happens when video stops being just a marketing tactic, and starts becoming a real trust building engine for your business. Because in a service like accounting, where clients are trusting you with decisions that directly impact their financial success, how you show up really matters. The clarity of your message, the confidence of your experts, and even the quality of the experience all shape whether a prospect believes you're the right fit or not.

00:01:21:13 - 00:01:48:21

Alex Winter

Joining us today is Marcos Navarro. He's the videographer at TMA Accounting whose team has built a stand out video strategy rooted in transparency, authenticity, and a standard of quality that reflects the level of care they bring to all their clients. In this conversation, we explore why they made video a strategic priority, how they help their experts show up authentically on camera, what they're seeing from YouTube and paid distribution, and how all of it is strengthening trust before the first sales conversation.

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Alex Winter

Let's get into it. Marcos, welcome to the show.

00:01:52:01 - 00:01:54:14

Marcos Navarro

Hey, good to be here. Thanks for having me. Yeah.

00:01:54:14 - 00:02:10:16

Alex Winter

Of course. It's great to have you here. Thanks for taking the time to be here. I got a fellow videographer here with me. I, I love talking to videographers. We're going to have an excellent conversation today. I can't wait to get into it and talk about all the things that you're doing over at TMA. But before we do that, can you just set the stage for our viewers and our listeners?

00:02:10:16 - 00:02:15:02

Alex Winter

Tell everyone who you are, what you do at TMA and a little bit about the company as well, please.

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Marcos Navarro

Yeah. My name is Marcos Navarro. I am the videographer at TMA Accounting. We're a, Yeah. To sum it up, we're a small business, accounting firm, and we do, probably thing that makes us the most unique is we do, you know, accounting, taxes, payroll or payroll, as well. And we do all of that under one roof.

00:02:42:12 - 00:02:57:15

Marcos Navarro

So rather than having, like, disconnected companies doing those, you know, offering, providing those financial services, we do we do all of them, specifically for small businesses.

00:02:57:17 - 00:03:01:09

Alex Winter

Very nice, very nice. And you guys are based out of Indiana, right?

00:03:01:11 - 00:03:03:10

Marcos Navarro

Yep. Yeah. We're in Indianapolis.

00:03:03:12 - 00:03:23:03

Alex Winter

I'm very cool. Well, I think a good place to start, just because I feel like this is something maybe people are thinking that are listening and watching. And it's a common question. But for a small business in an accounting firm, to have a videographer a full time on staff, that's that's not something you hear every day. And I think it's really cool and forward thinking.

00:03:23:03 - 00:03:37:16

Alex Winter

It obviously is something that matches up and aligns with the endless customers system and methodology. So can you talk a little bit about what it's like having you as a dedicated videographer and an accountant accounting firm, and in that space?

00:03:37:18 - 00:04:38:05

Marcos Navarro

Yeah, for sure. Yeah. I mean, no, I, I felt the same way when I started, you know, like being a videographer, for an accounting firm. What does that mean? What does that look like? But, from the beginning, it was pretty clear that our, our CEO and founder, Tyler Thompson, he was just bought into this idea of, showing up on video and, you know, seeing that as a valuable sort of storytelling tool to, you know, not just market the business, but, like, do the whole endless customers thing where we're asking where we're answering, customer questions and we're.

00:04:38:07 - 00:04:48:22

Marcos Navarro

Trying to show up transparently. And, so, I mean, it's huge credit to him to like, he, he, you know, sees the value in it. And,

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Marcos Navarro

Yeah.

00:04:49:15 - 00:05:10:13

Alex Winter

That's awesome. That's that's really I, I love hearing that. And we hear that time and time again on this show. People who watch and listen know this, that from the top down, it sounds like your founder and CEO really wanted this, believed in this, wanted transparency, knew that video is a great way to do that, to tell real stories that are authentic and that forward thinking is a game changer.

00:05:10:13 - 00:05:40:13

Alex Winter

That's really cool. I'm curious though, so accounting can be pretty. What's the word, I guess sensitive because you're dealing with sensitive information, right? You're dealing with businesses, personal data, people's personal data, like it can be pretty, sensitive as far as, like how how you approach it and how you bridge those gaps to build trust. So how does video play into not only building that trust, but how do you like, kind of dance around that, like sensitivity and making sure that you're being mindful of the fact that it's people's personal data?

00:05:40:15 - 00:05:41:19

Marcos Navarro

So when it comes to,

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Marcos Navarro

being an accounting firm, handling people's sensitive information, that is an aspect of it. You know, I'm not an accountant, so, like, that's not my background at all. So I kind of came in a little bit blind, so to speak, like not knowing what this would all look like.

00:06:01:04 - 00:06:10:10

Marcos Navarro

But, quickly learned that, like, you know, how important it is to for us to show up,

00:06:10:12 - 00:06:45:01

Marcos Navarro

in a way that gains trust from potential customers, maybe even more so, or just in a unique way than than other companies, because we are handling people's, you know, financials. And, yeah, that was a big aspect of just how we show up on video is like, you know, wanting to gain people's trust and show up as a, as a credible resource and guide for them.

00:06:45:03 - 00:07:08:23

Marcos Navarro

So that, yeah, that, that, that underpins I think a lot of how we think about using video is like, okay, what's the what's the perspective of the small business owner who, you know, needs, needs help with these things? And who's the type of guide or resource that they would, you know, trust with their information?

00:07:08:23 - 00:07:28:05

Alex Winter

Yeah. No, I would assume it builds a lot of confidence with potential customers. Just because trust is huge, no matter what you're buying, no matter what product service industry that you're in. Right. And it's it's just a, I think a deeper layer for you especially where like video builds trust. You can you can be selling this guitar over here or selling some products.

00:07:28:05 - 00:07:45:21

Alex Winter

But when you're talking about people's finances, it's a whole nother layer of trust that you have to build to get to gain that confidence. And I think that you guys have leverage that in a great way. We're going to get into that more. But before we talk about the content itself, can you tell me a little bit about, and you just said this where, like, you're a videographer, you're an expert in what you do.

00:07:45:22 - 00:07:52:19

Alex Winter

You're not an accountant. What was it like starting to work with these accountants? Starting to work with the sales team, starting to work with these guys to try to,

00:07:52:19 - 00:07:57:06

Alex Winter

bridge those gaps and get them ready to be on camera and to start, like, getting comfortable with using video.

00:07:57:09 - 00:08:24:18

Marcos Navarro

you know, there's like sort of the stereotype of an accountant, I think a little bit. And, there might be some truth to it, but like, you know, sort of reserved like last person that you that you would think would want to be on camera. And I'm not saying that everybody is like the most excited to be on camera, but I actually found, and I think it's a testament to our, to our people.

00:08:24:20 - 00:08:52:05

Marcos Navarro

I actually found that, like that most of our accounting experts, like, were, you know, not only, like, willing, but like, excited to help and show up on camera in this way. Like, even if they needed something like, you know, I wouldn't even say they needed convincing. It was it was more like, this is what we're doing. And like, it's sort of my job to make them feel comfortable.

00:08:52:05 - 00:09:00:18

Marcos Navarro

And yeah, in my experience, like they they were all to their credit, did super well with it. And like,

00:09:00:22 - 00:09:12:02

Marcos Navarro

Yeah, I think I think for accountants at times even, it's like a little bit of a nice change of pace from what they're like usually doing for like, you know, go work on a video with me. Yeah.

00:09:12:02 - 00:09:36:12

Alex Winter

Crunching numbers all day. It's like, let's just break out of that for a little bit and do something different. But so it's also different for you because I think a lot of people that are videographers and specialize in that like niche category, they're great behind the camera, they're great with lighting. They have all these technical skills, but endless customers really pushes you as a videographer inside of an organization like TMA to not just shoot cool stuff and make it look good and edit cool stuff, but also you lit the bridge.

00:09:36:12 - 00:09:52:02

Alex Winter

Those gaps with your team members and create that trust internally with them so that they can deliver a good performance and be great on camera. So like there's there's layers to it. What was that like for you? Have you done that before? Have you had experience with that, or was this kind of a new territory for you trying to, like, bridge those gaps?

00:09:52:04 - 00:10:19:04

Marcos Navarro

Yeah. For sure. Yeah. My, my my background to I guess, summed it up. It was more or less like, you know, I'm a self-taught videographer. I kind of learned on the job, on different jobs, freelancing as a videographer, on marketing teams. And so I, like you would understand this as a, as a video guy, too.

00:10:19:04 - 00:10:29:07

Marcos Navarro

Like, I like to talk to videographers a lot about, like, how most of us sort of at this level.

00:10:29:09 - 00:10:58:21

Marcos Navarro

The title videographer, doesn't encapsulate everything we do enough because, you know, you're you're also often the person writing the script. You're you're dealing with the talent, you're you're directing, you're giving feedback. You're, you know, you're editing, you're you're optimizing after the fact, which we're going to talk about. I think, like, there's so many elements to it and, I kind of forgot the original question.

00:10:59:03 - 00:11:19:02

Alex Winter

Well, no, I like what you're saying because traditionally a videographer is like, that's the person that holds the camera and record stuff. That's what they do. In like a film or like when you're on a big production type setup. Right. But in this sense and what, what endless customer is, is teaching, it's much more all encompassing. You really are like the producer.

00:11:19:05 - 00:11:42:10

Alex Winter

You're the creative, you're scripting, you're bridging these guys with the talent. You're you're scheduling, you're shooting, you're editing. It's it's very much like a one stop shop. So you have to be versatile in this role. And, I've seen the work that you do. You're certainly versatile in what you're doing. I'm curious. Like, just how has that been for you coming into this company and then being being in that spot, has it been a lot to handle?

00:11:42:10 - 00:11:47:16

Alex Winter

Do you feel like you got it dialed in like, well, what's that journey been like for you personally?

00:11:47:18 - 00:12:32:11

Marcos Navarro

Yeah. I mean, the journey for me, has been really good. Like the I think like, I mean, I'm someone who naturally, like, brings my passion wherever I go. I think, no matter who I'm making a video for, but, I will say and again, it's a credit to like, the overall like, I think strategy that we're taking on is that it's given me room to like, be creative and try things and like, you know, make good images, make good videos.

00:12:32:13 - 00:12:57:02

Marcos Navarro

So yeah, it's it's I don't know if everyone has that experience, but like that was that's been my experience is like very much like, all right. This is your domain. And, we just have a lot of, I think, like, cohesion about, like what we're trying to do that, like, Yeah, it's just fun. Like, I have to.

00:12:57:07 - 00:13:08:04

Marcos Navarro

Yeah. Remind myself that even though I'm making accounting videos like that, that I get to do what I do is it's it's a lot of fun. Yeah.

00:13:08:04 - 00:13:25:02

Alex Winter

I love I love hearing that. And I can tell that you have fun doing it. I can just see it on your face. Where? Like, it may not like, theoretically, it's accounting videos. You wouldn't think that'd be fun to do, but but it really it can be fun. And you can make these videos interesting and you can still be wicked creative and you get the team involved.

00:13:25:02 - 00:13:46:20

Alex Winter

Like there are there are ways to basically tell a story that, that can just really make it engaging. And I'm curious with that. Right. So how is that affected like production quality and consistency and like how did you kind of find your, your footing or your voice as a, as a brand when you're when you're building this content and creating this content?

00:13:46:22 - 00:14:01:15

Marcos Navarro

Yeah. I mean, in terms of finding our footing and like, you know, talking about what we want our videos to look like and feel like,

00:14:01:17 - 00:14:27:12

Marcos Navarro

It's really started with, like, just like conversations with our CEO and our founder. You know, we're a small business. So, like, I, you know, we talk a lot about how we want to show up and how we want our videos to feel. And, and we're very much open, like, we're very much like, feel like we're still experimenting and like figuring things out to some extent.

00:14:27:12 - 00:14:51:05

Marcos Navarro

But I think when we were first starting, like our thought process was like, wanting people to think like, you know, if they're if they look like, you know, if they look like they know what they're doing when it comes to videos, content they're producing, then then they must know what they're doing when it comes to accounting.

00:14:51:07 - 00:15:15:03

Marcos Navarro

So that was sort of like the driving force, I think. Still trying to, you know, still recognizing that, like, that's not the end all be all that you need to, like, make valuable content still and, like, tell good stories and show up on camera like, there's a lot of things after that that need to fall in place.

00:15:15:03 - 00:15:45:09

Marcos Navarro

But, that was a big part of just getting started was trying to hit a little bit of like, higher standard of YouTube content that, you might not expect to see from like a small accounting firm in Indianapolis. We really wanted our content to feel like, you know, like a little bit, like, shocking to people, like, how are they doing this?

00:15:45:11 - 00:16:05:21

Marcos Navarro

So we talked a lot about how our studio would look before we set it, set it up and then did all of that. And, you know, how we wanted the, the brand to show up on, on our channel? Yeah, a lot of pieces to it, but that's, that's sort of how how it started. Yeah.

00:16:05:21 - 00:16:20:03

Alex Winter

That's I love that and I love the competitive nature a little bit of like differentiating yourself from everybody else in the marketplace. And that's what you need to do. You need to disrupt and you need to differentiate yourself so that you have your own identity and your own uniqueness to it. And I, I definitely think you guys have achieved that.

00:16:20:03 - 00:16:36:13

Alex Winter

And if you're listening and watching to this, you got to go check out Tm's, YouTube channel. We'll put a link in the description, because you guys have some really killer and fun and excellent videos. In my personal opinion. I'm curious, before we get into the results. Right. I definitely want to talk about results because you've been having some really great results with what you've been doing.

00:16:36:15 - 00:16:51:23

Alex Winter

Can we talk a little bit about like the mix? So the content mix and what your day to day and week over week kind of looks like as far as the content you're putting out and where it's going. YouTube website. Just so that people can get your videographer out there, you can get a sense of like what you're doing.

00:16:52:01 - 00:17:24:09

Marcos Navarro

In terms of the content mix, like we're we're sort of primarily focused on, on YouTube. And our, our channel called Small Business Playbook. Providing like guidance for small business owners, and the primarily surrounding like, accounting, bookkeeping, tax topics, but like also broader than that. And so we, we try to show up on their, YouTube shorts, obviously.

00:17:24:11 - 00:17:52:04

Marcos Navarro

We recently started a TikTok, under, under the handle TMA Accounting. And then. Yeah, and then showing up on our website in our learning center, is a place where we, we share all the, the videos we make for YouTube. And then also there's, content for customers to, you know, find valuable information, on there as well.

00:17:52:04 - 00:18:04:03

Marcos Navarro

So we're also making videos that are more sort of under the, the TMA, banner, even more so than like the YouTube stuff. So I don't know if that did that answer your question.

00:18:04:03 - 00:18:19:17

Alex Winter

Yeah, that's a great mix that that makes sense to me. And then I'm curious to like, what about frequency? Is this like, are you hitting the 2 to 3 videos a week or are you doing more than that? Is there shorts mixed in? Like, what does that makes look like? Just I'm just curious and want to paint that picture for our listeners and our viewers.

00:18:19:19 - 00:18:48:11

Marcos Navarro

Yeah. In terms of frequency, we're we're hitting, roughly, our goal is like, you know, one longform video a week and then 2 to 3 shorts, each week as well. So that's sort of been the frequency we found to be like, like doable, for us. I mean, there's always the, the desire to, like, do more.

00:18:48:13 - 00:18:57:04

Marcos Navarro

Sure. And I think we will get to that point, but that's sort of the. Yeah, that's sort of the frequency we're doing now, roughly, roughly three videos a week.

00:18:57:04 - 00:19:22:05

Alex Winter

Nice. You guys are crushing it. That's that's, it's not easy to get to that point. That's a lot of content to be creating, you know, and there's definitely, I think sometimes people think that quantity is better. So like, oh, we'll double down on that and we'll put two long forms and X amount of shorts. But I think it's important to also and I think to your point, find a balance between quantity and quality and finding a consistency, a consistency with putting out quality videos and quality content.

00:19:22:10 - 00:19:42:23

Alex Winter

That's still, you know, checking the box for at least 2 to 3 videos every week, which is a again, an undertaking. So, so with that, I'm curious, you obviously work with, endless customers. Coach, you've been working with impact on the team here. How is it, how is working with a coach helped you? You know, obviously your video skills are are very proficient.

00:19:42:23 - 00:19:55:17

Alex Winter

You're talented. But from an accountability standpoint, to continue to hit those numbers week over week and to find the like ways to optimize your time and your schedule and working with your team, like, how's it been working with the coach for you?

00:19:55:19 - 00:20:27:17

Marcos Navarro

Yeah, I mean, you said it. Accountability. Like working with our coach, John Becker. He he's amazing. He, you know, really does provide that accountability that, we need and that I need, and in more than that, like, it's, it's not just accountability, but like, just continuing to encourage, fresh ideas and, like, you know, thoughtfulness behind what we're already doing.

00:20:27:17 - 00:20:42:12

Marcos Navarro

It's like, easy to get with the three videos a week and however many, you know, articles we're producing every week, it's easy to get into, like a sort of like, I don't know.

00:20:42:14 - 00:20:47:17

Marcos Navarro

Not spiral, but just, like, mindless doing the work and.

00:20:47:19 - 00:20:56:23

Alex Winter

Like an endless loop. It's like rinse, wash, repeat, rinse, wash, repeat. And you can almost get. Yeah, you almost get stagnant in your creativity if you aren't aware of it.

00:20:57:01 - 00:21:45:10

Marcos Navarro

Yeah. For sure. So I think so our coach helps with, with keeping that stagnation from happening. Like like always be thinking about ideas, always be, you know, thinking about how we can do things better. And, yeah, I can't say enough nice things about John. Like, leave our meetings often. Like, just like, reinvigorated and, like, you know, sometimes I leave them, like, a little bit stressed out because I'm thinking about all these things I need to do or want to do, but, but again, he like it also provides like a track to stay on so that, like, you feel like you're staying on track.

00:21:45:12 - 00:22:01:19

Alex Winter

So yeah. That's great. We love John. Back to here. Shout out to John Becker if you're watching buddy. He used to before he was a coach here at impact. He used to work on the marketing team with me. And everything you're saying is so true. He's just so calm and collected and hyper creative and just very talented.

00:22:01:19 - 00:22:23:17

Alex Winter

And he's such a great writer and all around. So, John, keep up the great work, man. So I'm curious with this coaching and with the team that you have in place, has there been a piece of content that you put on the Learning Center or on YouTube or somewhere that, like, has really stood out or has really performed well or something that, like, you're really proud to talk about?

00:22:23:18 - 00:22:39:00

Marcos Navarro

Yeah, there's a there's a couple of examples that I, that I think about. The most obvious one is we produced a video, called What's the difference between a bookkeeper and an accountant?

00:22:39:02 - 00:22:40:04

Alex Winter

Okay.

00:22:40:06 - 00:23:15:15

Marcos Navarro

And really wanted it to just not be boring. And so, like, with that video, I leaned into our, our subject matter expert, Dan and Guy, who's a who's a CPA here at the firm, and his just, like, interest in Star Wars. And because I just felt like I needed a something to illustrate the difference and something that, like, humanized him and like, you know, got him excited to talk about it.

00:23:15:17 - 00:23:37:15

Marcos Navarro

And, I think that ended up going really well. And, I think it's especially reflected in, like, some of the shorts we made off of that content. Because, you know, I ended up, you know, using, like R2d2 as a, as a, you know, comparison for a bookkeeper and then Obi-Wan Kenobi as a comparison for an accountant.

00:23:37:17 - 00:24:08:12

Marcos Navarro

So, you know that that concept has a sort of like, you know, grabby nature to it because, you know, Obi-Wan Kenobi is on the thumbnail. But it felt true to like the person's, actual interest that was in front of the camera. And so, yeah, I was I was yeah, proud of that one because it was like, not, you know, trying to use, something like Star Wars to like, get more clicks.

00:24:08:12 - 00:24:15:01

Marcos Navarro

But it was like, felt true to the content, you know, help explaining the content but also felt true to the person.

00:24:15:03 - 00:24:32:11

Alex Winter

Yeah. No. And I think that's the basis for it is like, yeah, you could leverage Star Wars because it's obviously I mean, it's Star Wars, it's so popular, but it's personal to the subject matter expert that you have on camera, so you really personalize it to them. It makes them more comfortable. It's a win win all around. So I think that's just a really great way.

00:24:32:13 - 00:24:47:22

Alex Winter

And I think that's a good note for people out there to to hear that personalizing the content is really important. And it makes people it builds trust faster because it makes people see a side of you that maybe they wouldn't know or wouldn't get to know about you. So I think that's just a really a really cool value and nice job.

00:24:47:22 - 00:24:50:02

Alex Winter

I'm going to go check that out after this. I want to see that.

00:24:50:04 - 00:24:51:11

Marcos Navarro

Yeah yeah yeah.

00:24:51:13 - 00:25:12:18

Alex Winter

So let's get into the results. Now I definitely want to talk about some results here and just get people amped up about, you know, it's one thing to get the creative dialed in, to get the team vibe in, to get everything, you know, moving in the direction that you've had it go, which has been great. But then it's also about results in and getting the business to scale, getting some numbers, some sales, keeping the sales folks busy here.

00:25:13:00 - 00:25:23:13

Alex Winter

What, what kind of results or shifts have you seen in buyer behavior? And can you just kind of give our audience, a little, a little bit of the success that you've been having since you've been putting out all this great content?

00:25:23:15 - 00:25:52:20

Marcos Navarro

In terms of the results, I think, aside from just, like, showing up in a transparent way and making it easier for customers to like, you know, get answers about pricing and, making the process to, like, book a call, easier and clearer. We've probably seen the best results just on our YouTube channel.

00:25:52:20 - 00:26:12:05

Marcos Navarro

Like, again, we're we're only at this point, like, a little bit under a year into the YouTube channel, but, we have really seen a lot of cool results, on the channel with subscribers and, and engagement.

00:26:12:09 - 00:26:51:05

Marcos Navarro

So at this point, we were roughly at like 7000 subscribers on our channel and roughly 1200 views per video. And that's, that's combining like, organic traffic and also ad traffic. So Google ads and like boosting our videos is also a big part of our strategy. But even with using ads, like, we've still seen so much organic growth and that's still that's still the majority of the traffic we get is, is through organic or and like non ad based engagement.

00:26:51:07 - 00:27:14:20

Marcos Navarro

So that's been encouraging. As well as like is like using ads to like give a little bit of a boost but also like still seeing like a lot of people engaging with the content, just through like organic search and through, you know, YouTube. Yeah. Recommending our videos and stuff. Yeah.

00:27:14:22 - 00:27:21:16

Alex Winter

Hey, 1200, 1200 views per video for every video that you're putting out, that's that's not chump change. That's really that's really great.

00:27:21:18 - 00:27:26:11

Alex Winter

That's good engagement. That's consistent engagement. That's, that's on the drive for.

00:27:26:11 - 00:28:01:01

Marcos Navarro

Yeah, yeah. For sure. No, we're really happy with it. But and it's also like a testament to, like utilizing shorts, I think like, that's, you know, obviously like a, a sort of quicker medium. But it just a little bit. Yeah. Yeah. But that's, that's a big part of, of, of those views too, is like, is like trying to create really sort of top of funnel, shorts based off of our content.

00:28:01:03 - 00:28:11:12

Marcos Navarro

And we're starting to make some, like, original stuff too. Just because that's a, that's a real top of funnel way to like, draw people and. Yeah.

00:28:11:14 - 00:28:25:17

Alex Winter

Yeah, you had said something in there that I found really interesting, and I want to just take a second to talk about, you had talked about paid and doing some paid pushes behind the content that you're creating. Can you talk a little bit about how that's been working for you? And just like the strategy behind what you're doing?

00:28:25:17 - 00:28:37:20

Alex Winter

Because I think that's a really cool piece and a great way to get, you know, organic is wonderful and we all want organic. But then if you pair that with a paid push, what can I do for you? And I'm just curious what it's been doing for you guys.

00:28:37:22 - 00:29:01:03

Marcos Navarro

we started utilizing Google ads to help give the channel a little bit of a boost and give our videos that that we felt like we're, we're, worth seeing, like a little bit of a boost. And so we utilize Google ads, to.

00:29:01:05 - 00:29:06:12

Marcos Navarro

Help help boost those, help boost the content that we think is valuable and help boost our channel.

00:29:06:12 - 00:29:33:08

Marcos Navarro

It doesn't take a lot to see like results using ads. So that is a helpful thing too is like you don't have to go crazy, to like see some results and I think, I think for my, for my position like I am, I am helping like set those things up and trying to monitor, you know, results from ads.

00:29:33:10 - 00:29:38:23

Marcos Navarro

On YouTube. But for me, I'm, I'm always trying to remember, like

00:29:39:01 - 00:29:55:21

Marcos Navarro

you still need videos that are worth watching and that are going to be, like, valuable for people. You know, no one wants to no one wants to click on a sponsored video that ends up, you know, seeing no value.

00:29:55:22 - 00:29:58:00

Alex Winter

It's totally so totally.

00:29:58:00 - 00:30:50:00

Marcos Navarro

So we and we think that, you know, that our content offers that. So, yeah, it's it's a it's a constant reminder of like, you know, having the ads going, but then they can just kind of be going and you keep, you know, working at making the content better and, trying to reach the right people, who are in need of our services, and working with the ads to, like, help you determine that, or help you get there because there's a lot of things you can do with ad spend where you can target certain, you know, geographical areas and you can, have different goals for ads like, you know, YouTube

00:30:50:00 - 00:31:03:10

Marcos Navarro

engagement versus like, clicks so that people go to your website. So it's a whole area that, like, I'm still very much learning about, and, and that's still sort of new to me, but,

00:31:03:12 - 00:31:30:14

Alex Winter

It sounds like we need to have another episode where you and I can go into YouTube, not just YouTube, paid the paid piece of it, but analytics in the back end of the YouTube studio, because there's there is a lot there that's, that's a lot to track. But it it sounds cool. And I think the big takeaway from what I got with what you're saying was that if you're going to put a paid push behind something, you should make sure that it's something that's valuable or that builds trust or that disrupts or something that's that's, worth putting a paid push by.

00:31:30:14 - 00:31:45:09

Alex Winter

And I don't think you should do it for every single video you put out. It should it should be a little bit more strategic, and you should pick and choose between the ones that really you think are going to stand out and represent your brand correctly versus, you know, some of the regular content that needs to go out on a weekly basis.

00:31:45:11 - 00:31:46:10

Marcos Navarro

Yeah for sure.

00:31:46:13 - 00:32:10:21

Alex Winter

Thanks for sharing all this. I love hearing all these stories. And, I definitely think we're going to have to do another conversation about YouTube studio. So we'll have you back on the show for sure. But my final question, I always ask this at the end of the show with everything you've learned from endless customers and for our viewers and our listeners out there that are listening to this right now, what do you say to them if they're wondering about like, I don't know if we should hire a videographer and if it's worth the investment.

00:32:11:00 - 00:32:19:12

Alex Winter

I don't know if our industry like if if we really need to differentiate ourselves, what would you say to those people that are maybe thinking that way and are in that camp currently?

00:32:19:14 - 00:33:06:09

Marcos Navarro

I would say I mean, I'm obviously biased as a videographer. But, you know, I will say, like, it sounds cliche, but, I think a big part of unless customers and a big part of just showing up as transparent as a company and, you know, trying to get trying to get people's trust is like, are you sort of harnessing all the, like, tools that you have your disposable to tell the right story?

00:33:06:11 - 00:33:30:09

Marcos Navarro

And that's the part that can sound cliche sometimes, but it is true. Like, like every, every person has a story that's worth telling. And, more than that, like, like if a company can figure out how to, you know, not just harness that, like.

00:33:30:11 - 00:34:03:14

Marcos Navarro

Power of of visual storytelling in some way, but like, find a way to to fit themselves within, like their customers story as, as the guide, as the, you know, the the person who is coming alongside them. Then I feel like the possibilities are endless, like the, the possibilities that you have through video are like, really are endless.

00:34:03:16 - 00:34:29:01

Marcos Navarro

And again, I'm biased, but, I just, I just think it's such a powerful tool and it's and it's such a big part of our day to day lives. And if you can show up in a meaningful way with, with video like, and even like, find a way like we talked about before, find a way to stand out.

00:34:29:03 - 00:34:34:14

Marcos Navarro

Then I think you should definitely do that.

00:34:34:15 - 00:34:49:13

Alex Winter

Well said. Well said. Marcus, thank you so much for sharing your story and for letting us peek behind the curtain a little bit with what's going on at TMA and all of the cool video things that you're doing. Like I said, we're going to drop links in the description so you can check out some of the great content that the team has been creating over there.

00:34:49:17 - 00:34:52:11

Alex Winter

And again, Marcus, thank you for your time.

00:34:52:13 - 00:34:54:16

Marcos Navarro

For sure. Yeah. Thanks, Alex. Thanks for having me.

00:34:54:20 - 00:35:03:21

Alex Winter

Awesome. Anytime. We're gonna have you back on the show for sure. But for now, everyone out there that's been watching and listening. Thanks for tuning in. I'm your host, Alex Winter is endless customers. We'll catch you on the next episode.