IMPACT Inbound Marketing Agency
IMPACT Inbound Marketing Agency
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter straight from Marcus Sheridan.
Thank you! You have been subscribed.
Close
They Ask, You Answer
They Ask, You Answer
Close
Services
Services
Close
Membership
Membership
Close
Learning Center
Learning Center
Close
Pricing
Pricing
Close

© 2023 IMPACT, All Rights Reserved 125 Commerce Court, Cheshire, CT, (203) 265-4377

...
Learning Center
Roles

Sales Professionals Resources

Free Download

Create an Incredible Virtual Sales Experience
In this free guide, you'll learn exactly how to sell over platforms like Zoom, empower your team to close more deals, and set your organization up for long-term success.

Read the guide

Explore more posts

[Playbook] Virtual sales guide cover

Free Download

Create an Incredible Virtual Sales Experience
In this free guide, you'll learn exactly how to sell over platforms like Zoom, empower your team to close more deals, and set your organization up for long-term success.

Read the guide

Explore more posts

Featured Content
Featured Content
Inbound Sales
How To Improve Your Sales Process
May 28, 2023 • 6 min read
Inbound Sales
How to Master the Art of Using Content in the Sales Process
October 12, 2021 • 10 min read
Guide
The Ultimate Guide to Video for Sales
Course
The Visual Sale for Sales Professionals
1 hour 20 min course
close close

How To Improve Your Sales Process

How to Master the Art of Using Content in the Sales Process

The Ultimate Guide to Video for Sales

The Visual Sale for Sales Professionals

In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer. 

By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.

Start Course
Video for Sales
Video for Sales
Video for Sales
How to Use Video for Sales (5 Easy Tips)
June 8, 2021 • 6 min read
Video Marketing
3 Effective Ways To Use Personalized Sales Videos
April 11, 2022 • 6 min read
Video Marketing
The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]
July 18, 2022 • 6 min read
Virtual Selling
How to Make Prospects Feel Comfortable On Your Video Sales Call
April 28, 2021 • 5 min read
close close

How to Use Video for Sales (5 Easy Tips)

3 Effective Ways To Use Personalized Sales Videos

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]

How to Make Prospects Feel Comfortable On Your Video Sales Call

Must-watch Courses
Must-watch Courses
Course
Assignment Selling: Content Is Your Greatest Sales Tool
43 min course
Course
Assignment Prospecting
27 min course
Course
Crafting "Selling 7" Videos that Convert
1 hour 05 min course
Course
Fundamentals of Virtual Selling
1 hour 11 min course
close close

Assignment Selling: Content Is Your Greatest Sales Tool

Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video? Assignment Selling might be the missing piece of your inbound marketing puzzle. 

When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster. 

We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization. 

In this course, you will learn:

  • The importance of leveraging content in the sales process
  • How to spend less time educating in sales meetings and ensuring you’re always working with qualified prospects
  • How Assignment Selling works
  • When you should be using Assignment Selling
  • What great Assignment Selling looks like
  • How to get started

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!

Start Course

Assignment Prospecting

If you’re in sales, you know how challenging prospecting can be. You’re reaching out to ideal buyers who have never heard of you before, and (in a single communication) you need to get them to like you, trust you, and take action. Too often, however, your messages go unopened and unanswered.Until now, that is. 

In this new course, you’ll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you.
Start Course

Crafting "Selling 7" Videos that Convert

So you’ve bought the camera and lighting equipment, you’ve created the YouTube channel, and you’ve convinced your team to get ready for their close-ups — but you’re still not seeing traffic, leads, or sales from your video investment. You’re not alone. 

Many marketers and businesses struggle to see real results from their video marketing for one big reason: They’re focused on creating the wrong content. 

They need to be creating what we call The Selling 7, or the seven videos that will have the biggest impact on your business’ website conversions and sales.  

From video ideation and prioritization to publishing and hosting best practices, this course from They Ask, You Answer Coach Will Schulz will teach you how to master your own Selling 7 video strategy, top to bottom. You will learn:

  • What videos are included in The Selling 7
  • The most common mistakes made when producing Selling 7 videos
  • How to create a framework for producing Selling 7 videos
  • How to make effective, high quality Selling 7 videos

This course is a great fit for videographers and content marketing managers who are already familiar with video marketing and the concept of The Selling 7 and are ready to start planning the production of their own videos. For anyone in sales or service who will be participating in these types of videos, this is critical information as well.

By the end, you will have a shared understanding of the purpose of The Selling 7. You will also know how to execute each video’s pre-production in a way that avoids common mistakes. Finally, you’ll know how to go about scheduling the shoots and hosting the content to track the viewer analytics behind your website videos.
Start Course

Fundamentals of Virtual Selling

When done correctly, virtual selling can shorten your sales cycle and provide additional opportunities for your business to connect with potential customers, especially in a COVID-19 world where face-to-face interactions can be difficult to come by.

Video enables you to hear someone’s voice, see their face, and build the more human, trusting connection needed to help your customers feel comfortable buying from you. 

But how do you sell in a video-first, virtual workplace? In this essential course for any modern sales team, Myriah Anderson explains how to use video in every stage of the sales process to improve engagement and increase revenue. 

By the end, you will know: 
  • How to use video through different stages of the sales process
  • How to be successful with virtual selling 
  • How to measure your success with virtual selling 

This course is a must for anyone in sales looking to navigate the socially distant waters of COVID-19 or simply improve and scale their current sales efforts using video. 
Start Course
Recent Articles
Recent Articles
Sales Process
Weak Language Can Doom A Sales Meeting – Here’s What To Do About It
September 7, 2023 • 5 min read
Sales Professionals
You Can Use AI For Personalized Sales Training
September 6, 2023 • 4 min read
Sales Professionals
How Sales Teams Should Address Price Increases in Times of Inflation
September 5, 2023 • 4 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

Inbound Sales
4 Common Assignment Selling Mistakes (and How to Fix Them)
August 14, 2023 • 5 min read
Inbound Sales
A Sales Presentation Is Not What Your Buyers Want
July 26, 2023 • 3 min read
Inbound Sales
Your Buyers Want to Control the Sales Process; Here’s How to Let Them
July 12, 2023 • 6 min read
Executives and Leaders
What You Need to Learn From Customers Who Didn’t Buy From You
May 3, 2023 • 6 min read

close close

Weak Language Can Doom A Sales Meeting – Here’s What To Do About It

You Can Use AI For Personalized Sales Training

How Sales Teams Should Address Price Increases in Times of Inflation

4 Common Assignment Selling Mistakes (and How to Fix Them)

A Sales Presentation Is Not What Your Buyers Want

Your Buyers Want to Control the Sales Process; Here’s How to Let Them

What You Need to Learn From Customers Who Didn’t Buy From You