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Free resources to help you master inbound marketing and They Ask, You Answer

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What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
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Free Course

Sales Professionals

Getting Started with Sales Technology
In this free course, you'll learn exactly how you should be using a CRM and sales technology to aid your team and make your sales process faster and more effective.
Getting started with sales technology

Free Course

Sales Professionals

Getting Started with Sales Technology
In this free course, you'll learn exactly how you should be using a CRM and sales technology to aid your team and make your sales process faster and more effective.
Featured Content
Featured Content
How To Improve Your Sales Process
November 8, 2021 • 9 min read
How to Master the Art of Using Content in the Sales Process
October 12, 2021 • 10 min read
Guide
The Ultimate Guide to Video for Sales
Course
The Visual Sale for Sales Professionals
1 hour 20 min course
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How To Improve Your Sales Process

How to Master the Art of Using Content in the Sales Process

The Ultimate Guide to Video for Sales

The Visual Sale for Sales Professionals

In this course, you’ll learn how a highly-effective sales professional (and sales team) can unlock the power of video and visual communication. By understanding and applying the philosophies of “The Visual Sale”, you’ll see dramatic improvements in buyer engagement, shorten the sales cycle, and build more trust with your prospects and customers.

This course is a great fit for any sales professional whether you’re beginning your journey with virtual sales or are looking for new ways to continue adapting to today's changing buyer. 

By the end, you’ll have a full understanding of why video is important for all sales teams, where to focus your time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world.

Video for Sales
Video for Sales
How to Use Video for Sales (5 Easy Tips)
June 8, 2021 • 6 min read
5 Ways to Use Personalized Video in Your Sales Process
February 21, 2019 • 5 min read
The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+VIDEO Examples]
February 12, 2021 • 6 min read
How to Make Prospects Feel Comfortable On Your Video Sales Call
April 28, 2021 • 5 min read
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How to Use Video for Sales (5 Easy Tips)

5 Ways to Use Personalized Video in Your Sales Process

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+VIDEO Examples]

How to Make Prospects Feel Comfortable On Your Video Sales Call

Must-watch Courses
Must-watch Courses
Course
Assignment Selling: Content Is Your Greatest Sales Tool
43 min course
Course
Assignment Prospecting
27 min course
Course
Crafting "Selling 7" Videos that Convert
1 hour 05 min course
Course
Fundamentals of Virtual Selling
1 hour 11 min course
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Assignment Selling: Content Is Your Greatest Sales Tool

Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video? Assignment Selling might be the missing piece of your inbound marketing puzzle. 

When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster. 

We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization. 

In this course, you will learn:

  • The importance of leveraging content in the sales process
  • How to spend less time educating in sales meetings and ensuring you’re always working with qualified prospects
  • How Assignment Selling works
  • When you should be using Assignment Selling
  • What great Assignment Selling looks like
  • How to get started

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!

Assignment Prospecting

If you’re in sales, you know how challenging prospecting can be. You’re reaching out to ideal buyers who have never heard of you before, and (in a single communication) you need to get them to like you, trust you, and take action. Too often, however, your messages go unopened and unanswered.Until now, that is. 

In this new course, you’ll unlock the powerful tactics, strategies, and secrets to creating prospecting emails that are guaranteed to get higher open rates and leave your prospects genuinely excited to learn more from you.

Crafting "Selling 7" Videos that Convert

So you’ve bought the camera and lighting equipment, you’ve created the YouTube channel, and you’ve convinced your team to get ready for their close-ups — but you’re still not seeing traffic, leads, or sales from your video investment. You’re not alone. 

Many marketers and businesses struggle to see real results from their video marketing for one big reason: They’re focused on creating the wrong content. 

They need to be creating what we call The Selling 7, or the seven videos that will have the biggest impact on your business’ website conversions and sales.  

From video ideation and prioritization to publishing and hosting best practices, this course from They Ask, You Answer Coach Will Schulz will teach you how to master your own Selling 7 video strategy, top to bottom. You will learn:

  • What videos are included in The Selling 7
  • The most common mistakes made when producing Selling 7 videos
  • How to create a framework for producing Selling 7 videos
  • How to make effective, high quality Selling 7 videos

This course is a great fit for videographers and content marketing managers who are already familiar with video marketing and the concept of The Selling 7 and are ready to start planning the production of their own videos. For anyone in sales or service who will be participating in these types of videos, this is critical information as well.

By the end, you will have a shared understanding of the purpose of The Selling 7. You will also know how to execute each video’s pre-production in a way that avoids common mistakes. Finally, you’ll know how to go about scheduling the shoots and hosting the content to track the viewer analytics behind your website videos.

Fundamentals of Virtual Selling

When done correctly, virtual selling can shorten your sales cycle and provide additional opportunities for your business to connect with potential customers, especially in a COVID-19 world where face-to-face interactions can be difficult to come by.

Video enables you to hear someone’s voice, see their face, and build the more human, trusting connection needed to help your customers feel comfortable buying from you. 

But how do you sell in a video-first, virtual workplace? In this essential course for any modern sales team, Myriah Anderson explains how to use video in every stage of the sales process to improve engagement and increase revenue. 

By the end, you will know: 
  • How to use video through different stages of the sales process
  • How to be successful with virtual selling 
  • How to measure your success with virtual selling 

This course is a must for anyone in sales looking to navigate the socially distant waters of COVID-19 or simply improve and scale their current sales efforts using video. 
Recent Articles
Recent Articles
Weak Language Is Infecting Your Sales Communication – Here’s What To Do About It
January 14, 2022 • 21 min read
The 5 Most Critical Inbound Sales Strategies Every Team Must Adopt
December 28, 2021 • 7 min read
5 Real-Life Examples of Assignment Selling In Action
December 13, 2021 • 9 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide
November 9, 2021 • 6 min read
What is Assignment Selling? (Using Content to Close Deals Faster)
November 2, 2021 • 5 min read
Your Buyers Want to Control the Sales Process; Here’s How to Let Them
July 28, 2021 • 6 min read
5 HubSpot Sales Hub Tips for Assignment Selling
July 23, 2021 • 7 min read
How to Add Video to the Sales Process
July 20, 2021 • 6 min read
close close

Weak Language Is Infecting Your Sales Communication – Here’s What To Do About It

The 5 Most Critical Inbound Sales Strategies Every Team Must Adopt

5 Real-Life Examples of Assignment Selling In Action

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

What is Assignment Selling? (Using Content to Close Deals Faster)

Your Buyers Want to Control the Sales Process; Here’s How to Let Them

5 HubSpot Sales Hub Tips for Assignment Selling

How to Add Video to the Sales Process