Hiring Marketers Is Harder than Ever Before
We don’t have to tell you hiring is hard, but in the spirit of Emotional Agility, calling out what’s hard is your best first step. Once you understand what challenges you’re facing, you can make a game plan to conquer them.
In the context of this guide, we want to call out the one fact so many marketing and business leaders refuse to say out loud -- finding high-performing marketers is exceptionally hard. And there are three reasons why.
There's a Talent Shortage
The unemployment rate is down to 3.7% nationally, which is great for the economy... but challenging for hiring managers. With so few people actively seeking employment, you may find yourself with a lack of a strong candidate pipeline - either in the amount of candidates you have or in quality.
Top-Performing Marketers Are Unicorns
To keep up with rapidly changing technology and best practices, you need to find someone who is capable of performing against a constant moving target.
In addition to a strong marketing skills set, finding someone with a strong emotional intelligence is the biggest predictor to their success. According to TalentSmart, people with a high EQ outperform those with a higher IQ 70% of the time.
So you need to find someone who is smart and emotionally intelligent. No big deal, right?
Their Resume Doesn’t Always Add Up
Cutting through jargon on resumes is a challenge in of itself. Once you find someone that appears to check all the boxes, there’s where the real challenge comes in.
To conquer these challenges, you need to look at your entire hiring process -- from how you recruit to the marketing interview questions you ask.
What You'll Learn in This Guide
This guide will not only tell you what questions you should be asking to find those top-performing marketers, we also pull back the curtain on how we've revamped our own hiring processes to attract the talent we're looking for, decrease turnover, and increase client satisfaction.
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