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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Getting started with digital sales and marketing
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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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What is They Ask, You Answer?
Why does They Ask, You Answer actually get results?
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12-Month They Ask, You Answer Implementation Plan
Short-term wins you can expect with They Ask, You Answer
How to get your team to buy in to They Ask, You Answer
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Virtual Sales training checklist
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How to use LinkedIn to close more deals in 2021
Essential virtual selling tools and technology
Will virtual sales training with IMPACT help my team?
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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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The ultimate guide to video for sales
7 most important videos for sales and marketing
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Ace your YouTube strategy in 2021
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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© 2021 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, (203) 265-4377

Inbound Marketing Website Design and Development Services

You need a beautiful website that educates your audience, generates leads, and grows with you 

Grow your website results with a user-friendly, lead-generating HubSpot or WordPress website that evolves with your business, through coaching and training built for your entire team.

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What is Website Performance Mastery?

Never be dependent on ineffective agencies or freelancers again, with this 12-18 month coaching and training program.

There's two ways you can redesign a website. One involves you bringing on an outside agency to build a beautiful new site for you, on an agreed-upon timeline and budget (both of which you hope they stick to). You launch your site and hope for the best. If you want to make any updates, you'll be calling that agency again and again, since your team was never taught how to do it themselves.

Does that sound good? We didn't think so.

Now consider this...what if your team could work with expert coaches and trainers to build the website your business really needs? What if they could analyze your site's performance, improve results over time, and make changes based on real user data? 

With Website Performance Mastery you'll not only get a beautiful website, but you'll also learn how a data-driven strategy and a growth mindset on your team can finally yield the results your business really wants, now and into the future.

"Within two weeks of launching our new website, we exceeded our sales goals"

"Within two weeks of launching our new website, we exceeded our sales goals. I initially turned to IMPACT because they came highly recommended from HubSpot, and they exceeded my expectations."

David Meerman Scott, marketing strategist, author, and speaker

David Meerman Scott

When it comes to your website,
you can't set it and forget it!

Companies that have generated insane website results all have one thing in common.

They constantly improve their website.

Moreso, they view their website as their best salesperson that educates their prospects to earn trust, not another piece of marketing collateral. 

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When you sign up for Website Performance Mastery, here’s what you get:

Value proposition map
Strategic coaching for leaders

You’ll be assigned a dedicated coach to work with your senior leadership team twice a month. Their goal is to guide your company to massive success within 12-18 months using the proven framework of They Ask, You Answer as a foundation for your website strategy. During these meetings, you’ll prioritize your website performance initiatives, map action plans to achieve them, and tackle any obstacle holding your team back.

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Training for your team

An expert Website Strategist will work directly with your team to hone their skills in testing and data analysis and validate their work. You’ll also have access to all of IMPACT’s digital sales and marketing trainers who have specialized expertise in virtual selling, content, video, HubSpot, SEO, paid media, and more based on your coach's recommendations.

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Learning materials and community

As part of your coaching and training program, your team will be required to join IMPACT+ Pro, our exclusive online learning community. IMPACT+ is designed to work in tandem with your coaching and training, both now and in the long-term. Your team will have access to exclusive mastery-level coursework, strategic business tools and can interact with other members of the IMPACT+ community who are on the same journey as you.

Our process lets us understand your business: Where you are and where you’re going


A different method, but for good reason.

We've seen time and time again how website designs can go wrong — we've encountered it ourselves.

That's why we've reimagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime of your website. 

Here's how it works:

Website Design-min
Phase 1: Planning and strategy

This is your official kick-off, where your coach will ensure that your leadership team is fully aligned and prepared for this program. This is a crucial step in the process to make sure everyone in your organization is unified in what it will take to truly master your website performance.

Your coach will facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow as you go into Phase 2. 

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Phase 2: Launchpad site

With your 90-day roadmap in hand, we put the bulk of focus in this next phase on redesigning and developing the core of your site: The homepage, product pages, and other key elements that are most helpful to your site visitors. We call this the launchpad site. 

The launchpad site is better looking, better-performing site than you have today focused on what is most important to your user's journey. 

Most importantly, it will be developed so your internal team can easily manage and update it over time.

During this phase, expect regular meetings with your coach, project manager, and strategist to review designs, site progress, and more. Your team will work on content creation (under our guidance) as we build the site. 

Analyze-Website---Website-Redesign-Service
Phase 3: Ongoing Training, Iterations and Support

Once this “launchpad” site goes live, we begin gathering user data and training your team on how to own your site for the long-term.

We'll guide your team on using information like heatmaps, click tracking, traffic analytics, and more so you'll understand how to optimize your site month over month.

All with the end goal of your website being your best salesperson that educates your audience and is constantly evolving to meet your buyer's needs -- all without being reliant on a website or inbound marketing agency. 

 

Our process lets us understand your business: Where you are and where you’re going


A different method, but for good reason.

We've seen time and time again how website designs can go wrong — we've encountered it ourselves.

That's why we've reimagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime of your website. 

Here's how it works:

Phase 1: Planning and strategy

This is your official kick-off, where your coach will ensure that your leadership team is fully aligned and prepared for this program. This is a crucial step in the process to make sure everyone in your organization is unified in what it will take to truly master your website performance.

Your coach will facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow as you go into Phase 2. 

Phase 2: Launchpad site

With your 90-day roadmap in hand, we put the bulk of focus in this next phase on redesigning and developing the core of your site: The homepage, product pages, and other key elements that are most helpful to your site visitors. We call this the launchpad site. 

The launchpad site is better looking, better-performing site than you have today focused on what is most important to your user's journey. 

Most importantly, it will be developed so your internal team can easily manage and update it over time.

During this phase, expect regular meetings with your coach, project manager, and strategist to review designs, site progress, and more. Your team will work on content creation (under our guidance) as we build the site. 

Phase 3: Ongoing Training, Iterations and Support

Once this “launchpad” site goes live, we begin gathering user data and training your team on how to own your site for the long-term.

We'll guide your team on using information like heatmaps, click tracking, traffic analytics, and more so you'll understand how to optimize your site month over month.

All with the end goal of your website being your best salesperson that educates your audience and is constantly evolving to meet your buyer's needs -- all without being reliant on a website or inbound marketing agency. 

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What you can expect from your website

  • Easily editable modules

  • Conversion optimized

  • SEO

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Easily editable modules

Your website should be built not only with your user in mind, but with your team in mind as well.

Your website will be fully editable using a modular system, allowing you to easily update your content, create new pages, and change certain design elements.

Think of your new website as building blocks that you can maintain and edit as needed — giving you complete control over your site pages.

Edit Modules
Website-Strategy-Fueled-Growth

Conversion optimized

Your website doesn't need to just look good, it needs to drive leads and conversions! Your strategist will make sure that your site design is backed by facts and validated by industry research and data. This ensures your new site is optimized to generate real results.

Website-Strategy-Fueled-Growth
Google Analytics Results After Website Launch

SEO

Your site will be fully optimized for on-page SEO best practices and speed tested to ensure your site is in peak operating condition.

Our team will make sure you understand exactly how to maintain your SEO optimization over time, what typically goes wrong as websites grow and evolve, and how you can stay ahead in the rankings.

If your website copy needs a complete overhaul, you'll have the ability to work with a content trainer to guide you to create SEO and user-focused content for your site.

Google Analytics Results After Website Launch


“We love working with IMPACT!”

Thousands of companies around the world have radically transformed their digital sales and marketing, empowering them to not only achieve their most aggressive goals, but also (in many cases) utterly surpass them.

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"I absolutely recommend other businesses use IMPACT for a website redesign"

"IMPACT's process gives you a clear understanding of your future website design and structure. We had many internal meetings with the explicit purpose to determine the future website design and structure, but we couldn’t get there without IMPACT and the website redesign process.”

John Wiedenheft Director, Digital Marketing Operations

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"Website redesigns; easy, thorough, and flawless"

"I've seen how much time and effort go into redesigns. I was expecting a lot of detailed needs, back-and-forth, and maybe some miscommunications. Needless to say, my expectations were DEAD wrong. Project management was concise, communicative, and actionable. Development was prompt and accurate. And the best part — it didn't feel stressful. What a relief (and what a joy) it was to work with IMPACT on such a project."

Christopher Zook Inbound Marketer

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"Their guidance was invaluable."

"IMPACT's team is very professional, collaborative, and constantly demonstrate superior design skills. They also understood our vision and executed and translated it into a sleek, modern design. They readily understood and assimilated our business and provided true insight into how to communicate and message in a more modern and effective manner. It has been an extreme pleasure to work with the folks at IMPACT and I highly recommend their talents and services!"

Scott Peluso Director of Marketing and Offering Management

eya
“250% increase in traffic since our website redesign.”

“EYA has been working with IMPACT for years and they have proven time and time again to be one of our most valuable resources. Every member of their team is incredibly intelligent, creative, collaborative, and professional.”

Colleen McGrew Digital Marketing Specialist

What does Website Performance Mastery cost?

Typical pricing may break down as follows:

Phase 1: Planning and strategy

1 month

What to expect:
  • 90-day planning session
  • Content messaging strategy
  • Sitemap and navigation strategy
  • Launchpad page strategy
  • Design inspiration
$7,500
typical pricing per month
Phase II: Launchpad site

3-5 months

What to expect:
  • A better looking, better-performing site focused on the 20% that drive 80% of the value for users
  • The ability to make changes without the need of a developer
  • Content creation guidance
  • One-on-one support from your coach and team
$10,000 - $12,500/mo
typical pricing per month
Phase 3: Training & Improvements

Ongoing

What to expect:
  • Training on how to read and analyze user data from heatmaps, click tracking, traffic analytics, and more.
  • Optimization to conversion paths, landing pages, and content based on data
  • Continued improvements to additional page strategies based on your goals and user needs.
$7,500/mo
typical pricing per month

As part of your Website Performance Mastery package, you will be required to purchase a minimum of two IMPACT+ Pro seats for the discounted rate of $390/year, per team member ($600 off regular pricing). As an IMPACT client, you'll be grandfathered into this rate for life.

Why is this an additional cost? The mastery-level coursework, strategic business tools and peer-to-peer community offered in IMPACT+ Pro is an essential piece to your digital sales & marketing success both during and after you graduate from the mastery program.

Get started today

Web design resources

You might have questions you still want answered, but don’t necessarily want to talk to sales just yet. Don’t worry! We've put together the resources below to address the majority of questions we get asked.

Article
The Website 6: Key Characteristics of the Perfect Inbound Website

Stacy Willis on August 1st, 2019

Article
What are self-configuration tools and why do you need them on your website?

Stacy Willis on April 18th, 2019

Pillar
The Ultimate Website Strategy Guide
Article
5 Reasons Why 75% of the Websites We Build Are on HubSpot

Marc Amigone on July 10th, 2018

Article
Your 2020 website strategy must include these 5 things

Stacy Willis on December 16th, 2019

Article
“Creative” Design vs. Functional Design: Why a Sexy Website Isn’t Always the Answer

Marcella Jalbert on January 17th, 2019

Ready to get a revenue-driving website that grows with your business?

Fill out the form to schedule time with our team. You’ll have the option to book time right away or wait for us to reach out. On your 30-minute call, you’ll go over exactly what Website Performance Mastery could look like for your business. Talk soon!
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