© 2021 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, 06513 (203) 265-4377
David Meerman Scott, marketing strategist, author, and speaker
We will design and build a fast, beautiful site that drives traffic, educates prospects, brings in leads, and helps close sales. Then, after launch, we will test and optimize that site, making sure it’s accomplishing your goals.
Your team can count on IMPACT for as long as you need our help, whether that’s designing and developing new pages, testing existing ones, or general on-call expertise for any technical challenges that arise.
When you begin working with us, it's all about strategy. Our team of website experts will work closely with your in-house team during hands-on brainstorming sessions to develop a custom website blueprint. It's a comprehensive, data-driven process and the results are worth it!
This “no strings attached” strategy is priced at $7,500 and allows us to determine the full scope of your website design, so there are no surprises later on!
Over the course of five meetings, you will walk away with:
A user-focused view into the pains, worries, fears your ideal customer has, and how your specific offering solves them.
We'll go through an initial design process to identify the right direction for your website and create a conversion-optimized homepage mockup.
You'll work with a strategist to map out an optimized sitemap for your website to ensure users have a frictionless journey.
An outline of the suggested layout for each of your most important pages focusing on guiding the user through their journey.
At the end of the blueprint process, you'll receive style samples and a homepage design — as well as a detailed prioritization and scoping plan for the entire redesign project.
We've seen time and time again how website designs can go wrong — we've encountered it ourselves.
That's why we've reimagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime of your website.
Here's how it works:
With the website strategy blueprint, we have the strategy that will guide your website redesign. Regular meetings during the blueprint phase ensure that your project manager, strategist, and designer become familiar with your team, your business, and your goals.
Your "no strings attached" Website Strategy Blueprint is a one-time fixed fee of $7,500.
With your blueprint in-hand, we put the bulk of focus in this next phase on designing and developing the core of your site: The homepage, product pages, and other key elements that are most helpful to your site visitors. We call this the launchpad site.
During this phase, expect regular meetings with your project manager and strategist to review designs, site progress, and more. Your team will work on content creation (under our guidance) as we build the site.
Pricing will be determined in the blueprint phase and will be based on the specific needs of your business. Typical pricing, over the course of 3-4 months, ranges from a total of $30,000-$50,000+. Your website strategy blueprint ensures you are only paying for what your business really needs.
Once this “launchpad” site goes live, we begin gathering user data. Using information from A/B testing, heatmaps, click tracking, traffic analytics, and more, we tweak your site to optimize conversion paths, design elements, site structure, landing pages, and content to best serve your users. We build and test additional site elements with this data in mind.
Each month, you will work with your project manager and strategist to determine the pressing design and development goals based on user data, company needs, and budget. Pricing for this on-going work typically ranges from $5,000/month - $10,500/month, depending on your specific needs.
The result is a data-driven site that will better accomplish your business goals.
Think of our team of website experts as your own. Working on an on-going, flexible agreement, tailored to your growth-driven design needs, you'll work with your project manager to determine the amount of work required to achieve your business goals each month. From there, your IMPACT team will present a plan of action every month, before starting any work.
Website Strategist
Website Strategist
Website Project Manager
Director of Web Services
UX Designer
Web Project Manager
Sr. Front-end Developer
UX Designer
Sr. Front-end Developer
Sr. Front-end Developer
Website Project Manager
"IMPACT's process gives you a clear understanding of your future website design and structure. We had many internal meetings with the explicit purpose to determine the future website design and structure, but we couldn’t get there without IMPACT and the website redesign process.”
John Wiedenheft Director, Digital Marketing Operations
"I've seen how much time and effort go into redesigns. I was expecting a lot of detailed needs, back-and-forth, and maybe some miscommunications. Needless to say, my expectations were DEAD wrong. Project management was concise, communicative, and actionable. Development was prompt and accurate. And the best part — it didn't feel stressful. What a relief (and what a joy) it was to work with IMPACT on such a project."
Christopher Zook Inbound Marketer
"IMPACT's team is very professional, collaborative, and constantly demonstrate superior design skills. They also understood our vision and executed and translated it into a sleek, modern design. They readily understood and assimilated our business and provided true insight into how to communicate and message in a more modern and effective manner. It has been an extreme pleasure to work with the folks at IMPACT and I highly recommend their talents and services!"
Scott Peluso Director of Marketing and Offering Management
“EYA has been working with IMPACT for years and they have proven time and time again to be one of our most valuable resources. Every member of their team is incredibly intelligent, creative, collaborative, and professional.”
Colleen McGrew Digital Marketing Specialist
Once we've completed your website blueprint, you will move into a flexible monthly agreement with IMPACT, following a point-based pricing structure.
What is point pricing?
All work items will be measure in points, which cost $175 each. You can think of each point like an hour of work, but points are actually measures of value. If we determine that a certain task should “cost” one point, you won’t pay more if it takes us longer to complete.
You will work with your project manager to determine the amount of work required to achieve your goals. Each month, your IMPACT team will present a plan of how we will use your monthly points before starting any work.
Typical pricing may break down as follows:
5 Weeks
3-4 months
Ongoing
