© 2020 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, 06513 (203) 265-4377
David Meerman Scott, marketing strategist, author, and speaker
We believe that in order for your website to be truly successful, you need to be in control. You’ll not only get a beautiful, fully optimized website, you'll be able to edit and update your content with ease!
A user-focused view into the pains, worries, fears your ideal customer has, and how your specific offering solves them.
We'll go through an initial design process to identify the right direction for your website and create a conversion-optimized homepage mockup.
You'll work with a strategist to map out an optimized sitemap for your website to ensure users have a frictionless journey.
An outline of the suggested layout for each of your most important pages focusing on guiding the user through their journey.
At the end of the blueprint process, you'll receive a complete scope of what your website redesign could look like.
"IMPACT's process gives you a clear understanding of your future website design and structure. We had many internal meetings with the explicit purpose to determine the future website design and structure, but we couldn’t get there without IMPACT and the website redesign process.”
John Wiedenheft Director, Digital Marketing Operations
"I've seen how much time and effort go into redesigns. I was expecting a lot of detailed needs, back-and-forth, and maybe some miscommunications. Needless to say, my expectations were DEAD wrong. Project management was concise, communicative, and actionable. Development was prompt and accurate. And the best part — it didn't feel stressful. What a relief (and what a joy) it was to work with IMPACT on such a project."
Christopher Zook Inbound Marketer
"IMPACT's team is very professional, collaborative, and constantly demonstrate superior design skills. They also understood our vision and executed and translated it into a sleek, modern design. They readily understood and assimilated our business and provided true insight into how to communicate and message in a more modern and effective manner. It has been an extreme pleasure to work with the folks at IMPACT and I highly recommend their talents and services!"
Scott Peluso Director of Marketing and Offering Management
“EYA has been working with IMPACT for years and they have proven time and time again to be one of our most valuable resources. Every member of their team is incredibly intelligent, creative, collaborative, and professional.”
Colleen McGrew Digital Marketing Specialist
We've seen time and time again how website designs can go wrong — we've encountered it ourselves.
That's why we've reimagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime fo your website.
Here's how your journey will look.
To start, you will be assigned a dedicated website strategist and will be asked to complete a website strategy blueprint questionnaire, as well as required readings and videos.
From there, you and all of the necessary decision-makers on your team will attend five collaborative sessions with your strategist.
These intensive sessions will help both our team and yours get to the bottom of what your website really needs, thus eliminating the need for costly changes later on.
At the end of your website strategy blueprint period, your team and ours will be completely aligned on the high-level strategy, design, cost, and time estimate for your full website design and development project.
By going through this process, you are ensuring that your website is 100% what your business will need, without any surprises or last-minute scope-creeping.
Now that you have your website strategy blueprint in hand and we're aligned with your team, it's time to execute on it!
At this point in your journey, the IMPACT team is working with you to create user-focused designs that keep your audience engaged, hitting key conversion paths and consuming content that will ensure they are qualified and as educated as possible before converting.
Once designs are finalized and approved by your team, your developer will get to work on building your new website.
Your user-focused website will be built using coding best practices to not only help your site rank better but enable you to easily manage it without the need for a developer day after day.
Once all of your content is populated and pages are finalized, we'll begin the quality assurance phase.
Through four consulting calls, our team will provide you with feedback and coaching on the strategic elements of your website like imagery selection, content, and wording, and overall usage of modules.
We'll also review your website on all current web browsers and mobile devices to ensure a seamless experience and address any issues that are uncovered.
Next, we will work with you to complete functional analysis of your pages. We will review each page to ensure your content is up to par, all links are set-up properly, and check for any cross-browser or mobile bugs.
If any development issues are discovered, our team will fix them. For content issues, however, we will provide you with a list of recommendations that your team can address.
It's time to launch your site!
During this critical phase, our team will leverage our time-tested launch checklist so that everything goes as smoothly as possible.
The week leading up to your launch, you will join 15-minute daily stand-ups with our team to ensure things are on track and no issues have arisen.
We require website launches to be scheduled two weeks in advance so that we can ensure your launch is successful. (If the launch must be delayed after it has been scheduled, there will be a charge to reschedule it.)Rest assured — you'll have access to our team for 30-days post-launch for any lingering updates and bug fixes.
We firmly believe that the launch of your website is just the start and you should be continually optimizing and iterating to generate the best results.
After launch, our team will provide you with recommendations for ongoing improvements and tests that can yield even better results.
No outsourcing. Just a dedicated internal team that wants to help you grow your business.
Website Strategist
Website Strategist
Website Project Manager
Director of Web Services | VP of Events and Community
UX Designer
Web Project Manager
Sr. Front-end Developer
UX Designer
Sr. Front-end Developer
Sr. Front-end Developer
