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Inbound Marketing Website Design and Development Services

You need a beautiful website that educates your audience, generates leads, and grows with you 
Whether you’ve tried building your website yourself or have worked with another agency, odds are your website isn’t performing the way you need it to. Get a user-friendly, lead generating HubSpot, or WordPress website that evolves with your business through growth-driven design. 
Not ready yet? Keep scrolling!


Your business grows and adapts to market changes, and so should your website.

In the traditional website redesign process, an agency works with your business to strategize, blueprint, and build a website, all aimed at an agreed-upon launch date. 

Then, you hope that you made the right choices and it’s likely you don’t make any changes or iterations for months or even years. But there is a better way.

With ever more traffic data available and the development of more iterative processes, some agencies have embraced a different model: growth-driven design.

Rather than the agency building the website than handing it over when it launches, you partner together to launch, test, and modify your site as data dictates.

Growth-driven design minimizes the amount of guesswork and assumption underpinning your website, instead of yielding a data-driven product that best serves your users and your business’ needs.

"Within two weeks of launching our new website, we exceeded our sales goals"

"Within two weeks of launching our new website, we exceeded our sales goals. I initially turned to IMPACT because they came highly recommended from HubSpot, and they exceeded my expectations."

David Meerman Scott, marketing strategist, author, and speaker

David Meerman Scott

When it comes to your website,
you can't set it and forget it!

We will design and build a fast, beautiful site that drives traffic, educates prospects, brings in leads, and helps close sales. Then, after launch, we will test and optimize that site, making sure it’s accomplishing your goals. 

Your team can count on IMPACT for as long as you need our help, whether that’s designing and developing new pages, testing existing ones, or general on-call expertise for any technical challenges that arise. 

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Every growth-driven design process starts by crafting a custom website strategy blueprint


When you begin working with us, it's all about strategy. Our team of website experts will work closely with your in-house team during hands-on brainstorming sessions to develop a custom website blueprint. It's a comprehensive, data-driven process and the results are worth it!

This “no strings attached” strategy is priced at $7,500 and allows us to determine the full scope of your website design, so there are no surprises later on! 

Over the course of five meetings, you will walk away with:

Value proposition map
Value proposition map

A user-focused view into the pains, worries, fears your ideal customer has, and how your specific offering solves them. 

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A complete homepage mockup

We'll go through an initial design process to identify the right direction for your website and create a conversion-optimized homepage mockup. 

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A proposed sitemap

You'll work with a strategist to map out an optimized sitemap for your website to ensure users have a frictionless journey.

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High-level page strategy

An outline of the suggested layout for each of your most important pages focusing on guiding the user through their journey.

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A full cost estimate

At the end of the blueprint process, you'll receive style samples and a homepage design — as well as a detailed prioritization and scoping plan for the entire redesign project.

Our process lets us understand your business: Where you are and where you’re going


A different method, but for good reason.

We've seen time and time again how website designs can go wrong — we've encountered it ourselves.

That's why we've reimagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime of your website. 

Here's how it works:

Website Design-min
Phase I: Website strategy blueprint

With the website strategy blueprint, we have the strategy that will guide your website redesign. Regular meetings during the blueprint phase ensure that your project manager, strategist, and designer become familiar with your team, your business, and your goals.

Your "no strings attached" Website Strategy Blueprint is a one-time fixed fee of $7,500.

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Phase II: Launchpad site

With your blueprint in-hand, we put the bulk of focus in this next phase on designing and developing the core of your site: The homepage, product pages, and other key elements that are most helpful to your site visitors. We call this the launchpad site

During this phase, expect regular meetings with your project manager and strategist to review designs, site progress, and more. Your team will work on content creation (under our guidance) as we build the site. 

Pricing will be determined in the blueprint phase and will be based on the specific needs of your business.  Typical pricing, over the course of 3-4 months, ranges from a total of $30,000-$50,000+. Your website strategy blueprint ensures you are only paying for what your business really needs.

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Phase III: Growth-driven design

Once this “launchpad” site goes live, we begin gathering user data. Using information from A/B testing, heatmaps, click tracking, traffic analytics, and more, we tweak your site to optimize conversion paths, design elements, site structure, landing pages, and content to best serve your users. We build and test additional site elements with this data in mind.

Each month, you will work with your project manager and strategist to determine the pressing design and development goals based on user data, company needs, and budget. Pricing for this on-going work typically ranges from $5,000/month - $10,500/month, depending on your specific needs.

The result is a data-driven site that will better accomplish your business goals.

 

Our process lets us understand your business: Where you are and where you’re going


A different method, but for good reason.

We've seen time and time again how website designs can go wrong — we've encountered it ourselves.

That's why we've reimagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime of your website. 

Here's how it works:

Phase I: Website strategy blueprint

With the website strategy blueprint, we have the strategy that will guide your website redesign. Regular meetings during the blueprint phase ensure that your project manager, strategist, and designer become familiar with your team, your business, and your goals.

Your "no strings attached" Website Strategy Blueprint is a one-time fixed fee of $7,500.

Phase II: Launchpad site

With your blueprint in-hand, we put the bulk of focus in this next phase on designing and developing the core of your site: The homepage, product pages, and other key elements that are most helpful to your site visitors. We call this the launchpad site

During this phase, expect regular meetings with your project manager and strategist to review designs, site progress, and more. Your team will work on content creation (under our guidance) as we build the site. 

Pricing will be determined in the blueprint phase and will be based on the specific needs of your business.  Typical pricing, over the course of 3-4 months, ranges from a total of $30,000-$50,000+. Your website strategy blueprint ensures you are only paying for what your business really needs.

Phase III: Growth-driven design

Once this “launchpad” site goes live, we begin gathering user data. Using information from A/B testing, heatmaps, click tracking, traffic analytics, and more, we tweak your site to optimize conversion paths, design elements, site structure, landing pages, and content to best serve your users. We build and test additional site elements with this data in mind.

Each month, you will work with your project manager and strategist to determine the pressing design and development goals based on user data, company needs, and budget. Pricing for this on-going work typically ranges from $5,000/month - $10,500/month, depending on your specific needs.

The result is a data-driven site that will better accomplish your business goals.

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Launchpage-Website---Website-Redesign-Service
Analyze-Website---Website-Redesign-Service

 

What you can expect from your website

  • Easily editable modules

  • Conversion optimized

  • SEO

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Easily editable modules

Your website should be built not only with your user in mind, but with your team in mind as well.

Your website will be fully editable using a modular system, allowing you to easily update your content, create new pages, and change certain design elements.

Think of your new website as building blocks that you can maintain and edit as needed — giving you complete control over your site pages.

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Conversion optimized

Your website doesn't need to just look good, it needs to drive leads and conversions! Your strategist will make sure that your site design is backed by facts and validated by industry research and data. This ensures your new site is optimized to generate real results.

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Google Analytics Results After Website Launch

SEO

Your site will be fully optimized for on-page SEO best practices and speed tested to ensure your site is in peak operating condition.

Our team will make sure you understand exactly how to maintain your SEO optimization over time, what typically goes wrong as websites grow and evolve, and how you can stay ahead in the rankings.

If your website copy needs a complete overhaul, you'll have the ability to work with a content trainer to guide you to create SEO and user-focused content for your site.

Google Analytics Results After Website Launch

Meet the team that you'll be working with

Think of our team of website experts as your own. Working on an on-going, flexible agreement, tailored to your growth-driven design needs, you'll work with your project manager to determine the amount of work required to achieve your business goals each month. From there, your IMPACT team will present a plan of action every month, before starting any work.

Magdalena Day

Website Strategist

Mary Brown

Website Strategist

Chelsea Boice

Website Project Manager

Vin Gaeta

Director of Web Services

Marcella Jalbert

UX Designer

Melanie Moore

Web Project Manager

Tim Ostheimer

Sr. Front-end Developer

Joe Rinaldi

UX Designer

Melissa Smith

Sr. Front-end Developer

Daniel Escardo

Sr. Front-end Developer

Sharon Warttig

Website Project Manager


“We love working with IMPACT!”

Thousands of companies around the world have radically transformed their digital sales and marketing, empowering them to not only achieve their most aggressive goals, but also (in many cases) utterly surpass them.
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"I absolutely recommend other businesses use IMPACT for a website redesign"

"IMPACT's process gives you a clear understanding of your future website design and structure. We had many internal meetings with the explicit purpose to determine the future website design and structure, but we couldn’t get there without IMPACT and the website redesign process.”

John Wiedenheft Director, Digital Marketing Operations

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"Website redesigns; easy, thorough, and flawless"

"I've seen how much time and effort go into redesigns. I was expecting a lot of detailed needs, back-and-forth, and maybe some miscommunications. Needless to say, my expectations were DEAD wrong. Project management was concise, communicative, and actionable. Development was prompt and accurate. And the best part — it didn't feel stressful. What a relief (and what a joy) it was to work with IMPACT on such a project."

Christopher Zook Inbound Marketer

interloc
"Their guidance was invaluable."

"IMPACT's team is very professional, collaborative, and constantly demonstrate superior design skills. They also understood our vision and executed and translated it into a sleek, modern design. They readily understood and assimilated our business and provided true insight into how to communicate and message in a more modern and effective manner. It has been an extreme pleasure to work with the folks at IMPACT and I highly recommend their talents and services!"

Scott Peluso Director of Marketing and Offering Management

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“250% increase in traffic since our website redesign.”

“EYA has been working with IMPACT for years and they have proven time and time again to be one of our most valuable resources. Every member of their team is incredibly intelligent, creative, collaborative, and professional.”

Colleen McGrew Digital Marketing Specialist

What does growth-driven website design and development cost?

Once we've completed your website blueprint, you will move into a flexible monthly agreement with IMPACT, following a point-based pricing structure.

What is point pricing?

All work items will be measure in points, which cost $175 each. You can think of each point like an hour of work, but points are actually measures of value. If we determine that a certain task should “cost” one point, you won’t pay more if it takes us longer to complete.  

You will work with your project manager to determine the amount of work required to achieve your goals. Each month, your IMPACT team will present a plan of how we will use your monthly points before starting any work.

Typical pricing may break down as follows:

Phase I: Blueprint

5 Weeks

What to expect:
  • Value proposition map
  • Complete homepage mockup
  • A proposed sitemap
  • High-level page strategy
  • Cost estimate for launchpad site
$7,500
one-time flat fee
Phase II: Launchpad site

3-4 months

What to expect:
  • Full homepage design and build
  • Product pages
  • Key site elements that are most helpful to your visitors
  • Content creation guidance
  • One-on-one support from your project manager
$7,500 - $12,500/mo
typical pricing per month
Phase III: Growth driven design

Ongoing

What to expect:
  • On-going analytics and data gathering including A/B testing, heatmaps, click tracking, traffic analytics, and more
  • Optimization to conversion paths, landing pages, and content based on data
  • Monthly meetings with your project manager and strategist to determine goals and next steps
$5,000 - $10,500/mo
typical pricing per month

Ready to get a revenue-driving website that grows with your business?

Fill out the form to schedule time with our team. You’ll have the option to book time right away or wait for us to reach out. On your 30-minute call, you’ll go over exactly what website design and development could look like for your business. Talk soon!

Fill out the form below to talk to a member of our team.