Website Performance Mastery

Inbound Marketing Website Design and Development Services

You need a beautiful website that educates your audience, generates leads, and grows with you

Grow your website results with a user-friendly, lead-generating HubSpot or WordPress website that evolves with your business, through coaching and training built for your entire team.

What is Website Performance Mastery?

Never be dependent on ineffective agencies or freelancers again, with this 12-18 month coaching and training program.

There's two ways you can redesign a website. One involves you bringing on an outside agency to build a beautiful new site for you, on an agreed-upon timeline and budget (both of which you hope they stick to). You launch your site and hope for the best. If you want to make any updates, you'll be calling that agency again and again, since your team was never taught how to do it themselves.

Does that sound good? We didn't think so.

Now consider this...what if your team could work with expert coaches and trainers to build the website your business really needs? What if they could analyze your site's performance, improve results over time, and make changes based on real user data?

With Website Performance Mastery you'll not only get a beautiful website, but you'll also learn how a data-driven strategy and a growth mindset on your team can finally yield the results your business really wants, now and into the future.

"Within two weeks of launching our new website, we exceeded our sales goals"

"Within two weeks of launching our new website, we exceeded our sales goals. I initially turned to IMPACT because they came highly recommended from HubSpot, and they exceeded my expectations."

David Meerman Scott, marketing strategist, author, and speaker

When it comes to your website, you can't set it and forget it!

Companies that have generated insane website results all have one thing in common.

They constantly improve their website.

Moreso, they view their website as their best salesperson that educates their prospects to earn trust, not another piece of marketing collateral.

When you sign up for Website Performance Mastery, here’s what you get:

Strategic coaching for leaders

You’ll be assigned a dedicated coach to work with your senior leadership team twice a month. Their goal is to guide your company to massive success within 12-18 months using the proven framework of They Ask, You Answer as a foundation for your website strategy. During these meetings, you’ll prioritize your website performance initiatives, map action plans to achieve them, and tackle any obstacle holding your team back.

Training for your team

An expert Website Strategist will work directly with your team to hone their skills in testing and data analysis and validate their work. You’ll also have access to all of IMPACT’s digital sales and marketing trainers who have specialized expertise in virtual selling, content, video, HubSpot, SEO, paid media, and more based on your coach's recommendations.

Learning materials and community

As part of your coaching and training program, your team will be required to join IMPACT+ Pro, our exclusive online learning community. IMPACT+ is designed to work in tandem with your coaching and training, both now and in the long-term. Your team will have access to exclusive mastery-level coursework, strategic business tools and can interact with other members of the IMPACT+ community who are on the same journey as you.

Our process lets us understand your business: Where you are and where you’re going

A different method, but for good reason.

We've seen time and time again how website designs can go wrong — we've encountered it ourselves.

That's why we've reimagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime of your website.

Here's how it works:

Phase 1: Planning and strategy

This is your official kick-off, where your coach will ensure that your leadership team is fully aligned and prepared for this program. This is a crucial step in the process to make sure everyone in your organization is unified in what it will take to truly master your website performance.

Your coach will facilitate a 90-day planning session where you will define the right priorities and create a unique roadmap for your team to follow as you go into Phase 2.

Launchpage-Website---Website-Redesign-Service

Phase 2: Launchpad site

With your 90-day roadmap in hand, we put the bulk of focus in this next phase on redesigning and developing the core of your site: The homepage, product pages, and other key elements that are most helpful to your site visitors. We call this the launchpad site.

The launchpad site is better looking, better-performing site than you have today focused on what is most important to your user's journey.

Most importantly, it will be developed so your internal team can easily manage and update it over time.

During this phase, expect regular meetings with your coach, project manager, and strategist to review designs, site progress, and more. Your team will work on content creation (under our guidance) as we build the site.

Analyze-Website---Website-Redesign-Service

Phase 3: Ongoing Training, Iterations and Support

Once this “launchpad” site goes live, we begin gathering user data and training your team on how to own your site for the long-term.

We'll guide your team on using information like heatmaps, click tracking, traffic analytics, and more so you'll understand how to optimize your site month over month.

All with the end goal of your website being your best salesperson that educates your audience and is constantly evolving to meet your buyer's needs -- all without being reliant on a website or inbound marketing agency.

Our process lets us understand your business: Where you are and where you’re going