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Inbound Marketing Website Design and Development Services

You need a beautiful website that educates your audience, generates leads, and grows with you 
Whether you’ve tried building your website yourself or have worked with another agency, odds are your website isn’t performing the way you need it to. Get a user-friendly HubSpot or WordPress website that’s easily editable and consistently generates leads.
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Revenue-generating websites combine beautiful design and peak performance

A truly growth-driven website doesn’t just look good, it acts as your best salesperson, builds trust with buyers, and is flexible to the changing needs of your business.

If your current website isn’t checking those boxes, that’s okay! Our team can help you create a website that’s designed to fit your unique goals and needs.

"Within two weeks of launching our new website, we exceeded our sales goals"

"Within two weeks of launching our new website, we exceeded our sales goals. I initially turned to IMPACT because they came highly recommended from HubSpot, and they exceeded my expectations."

David Meerman Scott, marketing strategist, author, and speaker

David Meerman Scott

Finally, a beautiful website that you can update with ease

We believe that in order for your website to be truly successful, you need to be in control. You’ll not only get a beautiful, fully optimized website, you'll be able to edit and update your content with ease! 

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What to expect with website design and development services

  • Website strategy

  • Easily editable modules

  • Conversion optimized

  • SEO

Designer Creating a Website - Website Design Strategy for HubSpot and Wordpress

Website strategy blueprint

Every website design process starts by crafting a custom website blueprint, the strategy for your website.

Our website experts will work closely with your in-house team during hands-on brainstorming sessions to develop a website blueprint over the course of four weeks. It’s an intense, data-driven process, and the results are priceless.

This “no strings attached” strategy is priced at $7,500 and allows us to determine the full scope of your website design, so there are no surprises later on! 

Over the course of five meetings, you will walk away with:

Designer Creating a Website - Website Design Strategy for HubSpot and Wordpress
website design__value prop
Value proposition map

A user-focused view into the pains, worries, fears your ideal customer has, and how your specific offering solves them. 

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A complete homepage mockup

 We'll go through an initial design process to identify the right direction for your website and create a conversion-optimized homepage mockup. 

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A proposed sitemap

You'll work with a strategist to map out an optimized sitemap for your website to ensure users have a frictionless journey.

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High-level page strategy

An outline of the suggested layout for each of your most important pages focusing on guiding the user through their journey.

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A full cost estimate of your website design

At the end of the blueprint process, you'll receive a complete scope of what your website redesign could look like. 

Edit Modules

Easily editable modules

Your website should be built not only with your user in mind, but with your team in mind as well.

Your website will be fully editable using a modular system, allowing you to easily update your content, create new pages, and change certain design elements.

Think of your new website as building blocks that you can maintain and edit as needed — giving you complete control over your site pages.

Edit Modules
Website-Strategy-Fueled-Growth

Conversion optimized

Your website doesn't need to just look good, it needs to drive leads and conversions! Your strategist will make sure that your site design is backed by facts and validated by industry research and data. This ensures your new site is optimized to generate real results.

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Google Analytics Results After Website Launch

SEO

Your site will be fully optimized for on-page SEO best practices and speed tested to ensure your site is in peak operating condition.

Our team will make sure you understand exactly how to maintain your SEO optimization over time, what typically goes wrong as websites grow and evolve, and how you can stay ahead in the rankings.

If your website copy needs a complete overhaul, you'll have the ability to work with a content trainer to guide you to create SEO and user-focused content for your site.

Google Analytics Results After Website Launch

“We love working with IMPACT!”

Thousands of companies around the world have radically transformed their digital sales and marketing, empowering them to not only achieve their most aggressive goals, but also (in many cases) utterly surpass them.
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"I absolutely recommend other businesses use IMPACT for a website redesign"

"IMPACT's process gives you a clear understanding of your future website design and structure. We had many internal meetings with the explicit purpose to determine the future website design and structure, but we couldn’t get there without IMPACT and the website redesign process.”

John Wiedenheft Director, Digital Marketing Operations

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"Website redesigns; easy, thorough, and flawless"

"I've seen how much time and effort go into redesigns. I was expecting a lot of detailed needs, back-and-forth, and maybe some miscommunications. Needless to say, my expectations were DEAD wrong. Project management was concise, communicative, and actionable. Development was prompt and accurate. And the best part — it didn't feel stressful. What a relief (and what a joy) it was to work with IMPACT on such a project."

Christopher Zook Inbound Marketer

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"Their guidance was invaluable."

"IMPACT's team is very professional, collaborative, and constantly demonstrate superior design skills. They also understood our vision and executed and translated it into a sleek, modern design. They readily understood and assimilated our business and provided true insight into how to communicate and message in a more modern and effective manner. It has been an extreme pleasure to work with the folks at IMPACT and I highly recommend their talents and services!"

Scott Peluso Director of Marketing and Offering Management

eya
“250% increase in traffic since our website redesign.”

“EYA has been working with IMPACT for years and they have proven time and time again to be one of our most valuable resources. Every member of their team is incredibly intelligent, creative, collaborative, and professional.”

Colleen McGrew Digital Marketing Specialist

Your website design and development journey

A different process, but for good reason.

We've seen time and time again how website designs can go wrong — we've encountered it ourselves.

That's why we've reimagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime fo your website. 

Here's how your journey will look. 

Website Blueprint
Strategy phase: Website strategy blueprint sessions

To start, you will be assigned a dedicated website strategist and will be asked to complete a website strategy blueprint questionnaire, as well as required readings and videos.

From there, you and all of the necessary decision-makers on your team will attend five collaborative sessions with your strategist. 

These intensive sessions will help both our team and yours get to the bottom of what your website really needs, thus eliminating the need for costly changes later on. 

Blueprint Delivered-min
Strategy phase: Your website strategy blueprint delivered

At the end of your website strategy blueprint period, your team and ours will be completely aligned on the high-level strategy, design, cost, and time estimate for your full website design and development project. 

By going through this process, you are ensuring that your website is 100% what your business will need, without any surprises or last-minute scope-creeping.

Website Design-min
Design phase

Now that you have your website strategy blueprint in hand and we're aligned with your team, it's time to execute on it! 

At this point in your journey, the IMPACT team is working with you to create user-focused designs that keep your audience engaged, hitting key conversion paths and consuming content that will ensure they are qualified and as educated as possible before converting.

Website Development-min
Development phase

Once designs are finalized and approved by your team, your developer will get to work on building your new website.

Your user-focused website will be built using coding best practices to not only help your site rank better but enable you to easily manage it without the need for a developer day after day.

Quality Assurance Reviews-min
Quality assurance reviews

Once all of your content is populated and pages are finalized, we'll begin the quality assurance phase.

Through four consulting calls, our team will provide you with feedback and coaching on the strategic elements of your website like imagery selection, content, and wording, and overall usage of modules.

We'll also review your website on all current web browsers and mobile devices to ensure a seamless experience and address any issues that are uncovered.

Functional QA-min
Functional QA

Next, we will work with you to complete functional analysis of your pages. We will review each page to ensure your content is up to par, all links are set-up properly, and check for any cross-browser or mobile bugs. 

If any development issues are discovered, our team will fix them. For content issues, however, we will provide you with a list of recommendations that your team can address.

Launch-min
Launch

It's time to launch your site!

During this critical phase, our team will leverage our time-tested launch checklist so that everything goes as smoothly as possible.

The week leading up to your launch, you will join 15-minute daily stand-ups with our team to ensure things are on track and no issues have arisen.

We require website launches to be scheduled two weeks in advance so that we can ensure your launch is successful. (If the launch must be delayed after it has been scheduled, there will be a charge to reschedule it.)
Post Lauch Improvements-min
Post-launch support and ongoing improvements

Rest assured — you'll have access to our team for 30-days post-launch for any lingering updates and bug fixes.

We firmly believe that the launch of your website is just the start and you should be continually optimizing and iterating to generate the best results. 

After launch, our team will provide you with recommendations for ongoing improvements and tests that can yield even better results.

 

Your website design and development journey

A different process, but for good reason.

We've seen time and time again how website designs can go wrong — we've encountered it ourselves.

That's why we've reimagined the website process to ensure your team is aligned on a common strategy and understands how to keep your website operating at peak performance — not just at launch, but for the lifetime fo your website. 

Here's how your journey will look. 

Strategy phase: Website strategy blueprint sessions

To start, you will be assigned a dedicated website strategist and will be asked to complete a website strategy blueprint questionnaire, as well as required readings and videos.

From there, you and all of the necessary decision-makers on your team will attend five collaborative sessions with your strategist. 

These intensive sessions will help both our team and yours get to the bottom of what your website really needs, thus eliminating the need for costly changes later on. 

Strategy phase: Your website strategy blueprint delivered

At the end of your website strategy blueprint period, your team and ours will be completely aligned on the high-level strategy, design, cost, and time estimate for your full website design and development project. 

By going through this process, you are ensuring that your website is 100% what your business will need, without any surprises or last-minute scope-creeping.

Design phase

Now that you have your website strategy blueprint in hand and we're aligned with your team, it's time to execute on it! 

At this point in your journey, the IMPACT team is working with you to create user-focused designs that keep your audience engaged, hitting key conversion paths and consuming content that will ensure they are qualified and as educated as possible before converting.

Development phase

Once designs are finalized and approved by your team, your developer will get to work on building your new website.

Your user-focused website will be built using coding best practices to not only help your site rank better but enable you to easily manage it without the need for a developer day after day.

Quality assurance reviews

Once all of your content is populated and pages are finalized, we'll begin the quality assurance phase.

Through four consulting calls, our team will provide you with feedback and coaching on the strategic elements of your website like imagery selection, content, and wording, and overall usage of modules.

We'll also review your website on all current web browsers and mobile devices to ensure a seamless experience and address any issues that are uncovered.

Functional QA

Next, we will work with you to complete functional analysis of your pages. We will review each page to ensure your content is up to par, all links are set-up properly, and check for any cross-browser or mobile bugs. 

If any development issues are discovered, our team will fix them. For content issues, however, we will provide you with a list of recommendations that your team can address.

Launch

It's time to launch your site!

During this critical phase, our team will leverage our time-tested launch checklist so that everything goes as smoothly as possible.

The week leading up to your launch, you will join 15-minute daily stand-ups with our team to ensure things are on track and no issues have arisen.

We require website launches to be scheduled two weeks in advance so that we can ensure your launch is successful. (If the launch must be delayed after it has been scheduled, there will be a charge to reschedule it.)
Post-launch support and ongoing improvements

Rest assured — you'll have access to our team for 30-days post-launch for any lingering updates and bug fixes.

We firmly believe that the launch of your website is just the start and you should be continually optimizing and iterating to generate the best results. 

After launch, our team will provide you with recommendations for ongoing improvements and tests that can yield even better results.

Website Blueprint
Blueprint Delivered-min
Website Design-min
Website Development-min
Quality Assurance Reviews-min
Functional QA-min
Launch-min
Post Lauch Improvements-min

 

Meet the team that you'll be working with

No outsourcing. Just a dedicated internal team that wants to help you grow your business.

Magdalena Day

Website Strategist

Mary Brown

Website Strategist

Chelsea Boice

Website Project Manager

Vin Gaeta

Director of Web Services

Marcella Jalbert

UX Designer

Melanie Moore

Web Project Manager

Tim Ostheimer

Sr. Front-end Developer

Joe Rinaldi

UX Designer

Melissa Smith

Sr. Front-end Developer

Daniel Escardo

Sr. Front-end Developer

How much does a website design project cost?

 

A full website redesign can be a complex process.

That is why we start with our $7,500 website blueprint strategy process. This allows us to align with your team to put the right strategy in place and outline the full scope of work, with no strings attached. From there, depending on how complex your needs are, most websites will range from $35,000 to $55,000+. 

Ready to get a revenue-driving website that grows with your business?

Fill out the form to schedule time with our team. You’ll have the option to book time right away or wait for us to reach out. On your 30-minute call, you’ll go over exactly what website design and development could look like for your business. Talk soon!

Fill out the form below to talk to a member of our team.