Does your messaging provide clarity for your audience? Get candid feedback on how your content may or may not be landing with your users.
Are you covering the basics of on-page SEO? This means page titles/alt tags, meta descriptions, and header tags to enable the robots to best serve your site to your end user.
Do visitors clearly see the path to conversion? Get feedback on what looks to be your most important user funnel, including call-to-action placement, form strategy, and user flow.
Is your site's interface and design easy to navigate? If not, they could be causing user confusion and frustration - find out in the Throwdown.
As Lead Web Strategist, Mary guides clients through their website projects. She runs hands-on strategy sessions with clients to create site plans that will deliver the bottom-line results they’re looking for and trains them to manage and continuously optimize the site so they can truly own it in-house after launch.
Vin has been successfully implementing creative sales and marketing strategies, building long-lasting relationships, and guiding the process for successful website builds since the early days of IMPACT. As Head of Web Strategy, he helps companies create easy-to-manage websites and trains them on the specific areas to focus on that drive real revenue growth from your site.