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AEO in Action: Tracking Your Brand's Visibility with HubSpot
Your SEO playbook got you here. It won't get you found in AI search. Here's what will.
July 28, 2026 @ 11:00 AM EDT
What We'll Cover:
AI search doesn't work like Google and that means your SEO playbook needs a serious update. In this live webinar, we'll break down what Answer Engine Optimization actually requires, why HubSpot's AEO Grader is a starting point (not a strategy), and how to move from a one-time snapshot to real trend tracking.
We'll also tackle the question everyone's thinking but not asking: how much does it actually cost to track AEO properly? We'll walk through free tools, HubSpot-native options, and standalone tools worth buying — so you can build the right setup for your budget.
And through it all, one principle holds: the brands that win in AI search are the ones buyers trust. We'll show you how trust now shows up as citations and mentions — and how to measure it.
You'll leave with:
- A clear AEO strategy that goes beyond SEO
- A framework for tracking brand visibility over time
- Live demos of free and paid tools you can start using immediately
Meet Your Speaker
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Jessica is the Director of HubSpot Training with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.
Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
Jessica is the Director of HubSpot Training with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.
Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
Register Now
Simply fill out the form below and we'll register you and send you a calendar invite.
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What We'll Cover:
AI search doesn't work like Google and that means your SEO playbook needs a serious update. In this live webinar, we'll break down what Answer Engine Optimization actually requires, why HubSpot's AEO Grader is a starting point (not a strategy), and how to move from a one-time snapshot to real trend tracking.
We'll also tackle the question everyone's thinking but not asking: how much does it actually cost to track AEO properly? We'll walk through free tools, HubSpot-native options, and standalone tools worth buying — so you can build the right setup for your budget.
And through it all, one principle holds: the brands that win in AI search are the ones buyers trust. We'll show you how trust now shows up as citations and mentions — and how to measure it.
You'll leave with:
- A clear AEO strategy that goes beyond SEO
- A framework for tracking brand visibility over time
- Live demos of free and paid tools you can start using immediately
Meet Your Speaker
Jessica is the Director of HubSpot Training with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.
Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
Jessica is the Director of HubSpot Training with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.
Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
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IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.