In late-January 2013, Twitter launched Vine, a mobile service that allows registered users to create and share 6-second videos that play in a continuous loop.
The social-sharing application features a stop-motion recording style that makes creating innovative videos that generate brand awareness easier than ever.
Within the first month of Vine’s existence 113,897 videos were shared in one weekend, which equates to 2,324 videos each hour. Today Vine has a reach of 40 million registered Vine users, pushing the value of Vine up the ladder. (Source: Mashable)
How Can I Drive Engagement?
Vine gives your business the chance to get the ball rolling on the buzz that comes with the launch of a new product or service. Through the creation of a Vine video, you can direct a 6-second clip with your product or service as the star.
While 6-seconds may seem invaluable to some, the 6-second limit is actually Vine’s strongest quality. What 6-seconds does for your business is force creativity. Similar to the 140 character limit on Twitter, Vine encourages users to find inventive ways to highlight their product or service without getting too in depth. A number of brands are mastered the 6-second recording restriction by sharing:
Sneak previews of new products or services
Informative demos that spotlight product usage
Behind the scenes footage of operations and employees
Relevant, humorous spin-offs of current events
What is your business capable of saying in 6-seconds?
With perpetually shrinking attention spans, businesses must learn to condense their messages and produce content that is visually compelling enough to stand out in crowded networks.
What Vine offers is a new space to promote interesting video content focused on brand awareness, and its format is tailored to shortening attention spans.
By experimenting with the social-sharing application, your business can find a Vine implementation strategy that works for you.
Once you’ve got a handle on your approach, sit back and allow Vine to do the rest of the work for you.
Whether you’re looking to generate brand awareness, introduce new products or services, or humanize your brand, this social-sharing app provides the means to guide you toward results that reflect success.