How to Attract More Social Visitors Using Vine
By Carly Stec
By 2017, ⅔ of the world’s data will be video. (Source: The 7th Chamber)
Visual content, video in particular, is providing businesses the opportunity to step up their content distribution and receive the attention they strive to achieve.
Though the thought of competing with the popular viral videos of cats, singer-songwriters on
the rise, and flashmobs may seem intimidating, we have the remedy for your concerns.
In our brand new how-to handbook on Vine for Business, we detail even further the social video sharing application, and instructions for getting started and driving engagement.
In late-January 2013, Twitter launched Vine, a mobile service that allows registered users to create and share 6-second videos that play in a continuous loop.
The social-sharing application features a stop-motion recording style that makes creating innovative videos that generate brand awareness easier than ever.
Within the first month of Vine’s existence 113,897 videos were shared in one weekend, which equates to 2,324 videos each hour. Today Vine has a reach of 40 million registered Vine users, pushing the value of Vine up the ladder. (Source: Mashable)
How Can I Drive Engagement?
Vine gives your business the chance to get the ball rolling on the buzz that comes with the launch of a new product or service. Through the creation of a Vine video, you can direct a 6-second clip with your product or service as the star.
While 6-seconds may seem invaluable to some, the 6-second limit is actually Vine’s strongest quality. What 6-seconds does for your business is force creativity. Similar to the 140 character limit on Twitter, Vine encourages users to find inventive ways to highlight their product or service without getting too in depth. A number of brands are mastered the 6-second recording restriction by sharing:
- Sneak previews of new products or services
- Informative demos that spotlight product usage
- Behind the scenes footage of operations and employees
- Relevant, humorous spin-offs of current events
What is your business capable of saying in 6-seconds?
With perpetually shrinking attention spans, businesses must learn to condense their messages and produce content that is visually compelling enough to stand out in crowded networks.
What Vine offers is a new space to promote interesting video content focused on brand awareness, and its format is tailored to shortening attention spans.
By experimenting with the social-sharing application, your business can find a Vine implementation strategy that works for you.
Once you’ve got a handle on your approach, sit back and allow Vine to do the rest of the work for you.
Whether you’re looking to generate brand awareness, introduce new products or services, or humanize your brand, this social-sharing app provides the means to guide you toward results that reflect success.
Wondering where to begin?