IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Stephanie Baiocchi

By Stephanie Baiocchi

Mar 17, 2019

Topics:

Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.

3 Great Examples of St. Patrick’s Day Marketing Content

Stephanie Baiocchi

By Stephanie Baiocchi

Mar 17, 2019

3 Great Examples of St. Patrick’s Day Marketing Content

I’m from Chicago where we go big for St. Patrick’s Day. We wear green, make Green River floats, and since 1962, we’ve been dying our river green in celebration -- it takes 40lbs of dye and stays vibrant about 5 hours (though the hue lingers for a few days).

chicago river greenThis is me standing in front of the bright green Chicago river!

Over half of Americans (more than 190 million) plan to celebrate St Patrick’s Day, with spending likely to reach well over $5 billion. That’s a pretty large chunk of consumers whose attention (and dollars) you could potentially capture with a themed marketing campaign.

The benefits of infusing a little holiday spirit into your content go beyond just snagging some extra conversions with a punny promo code. Showing personality and having a little fun as a brand helps build trust, which is the most important currency in business as people want to do business with people they trust.

Building trust, having fun, and potentially snagging some new business? That sounds like a lucky combo to me.

Here are 3 examples of brands who are shaking things up, shamrock-style, this St. Paddy’s Day.

1. Foundation for Advancing Alcohol Responsibility

The Foundation for Advancing Alcohol Responsibility (FAAR) works to eliminate drunk driving and underage drinking while promoting responsible decision-making regarding alcohol consumption.

St. Patrick's Day, like many major US holidays, tends to involve drinking. Who doesn’t love a cold Guinness, right? So, FAAR took this March 17 to educate followers on some St. Paddy’s Day statistics about the dangers of drunk driving.

FAAR facebook post st patrick's day

This approach is great because it shows that you’re truly there to educate and help your followers. Granted, that’s usually a little easier for a foundation like this one.

How do we apply this to a B2B organization you ask? It’s time to meet Sigstr.

2. Sigstr 🍀

The color green and St. Patrick's Day are both completely infused into the Sigstr culture. I asked the team at Sigstr why this is and how they celebrate.

7U6A3897

Sigstr’s Director of Marketing, Brad Beutler, said, “Much like the Irish, we're a happy-go-lucky bunch that's scrappy, happy, and helpful. We know how to work hard, but we also know how to celebrate and have fun. ‘The harder you work, the luckier you'll become,’ is a statement we'll often hear from our Founder, Dan Hanrahan. We're especially proud of how Sigstr's culture shines through in our brand (shamrocks and leprechauns can be found throughout our website) and content.”

7U6A4593

Understandably, they go all out for St. Patrick’s Day. Brad said, “Every year, we celebrate as a team with a catered breakfast, Irish tunes blaring throughout the office, and maybe even a few pints of Guinness to end the workday. Sláinte from the Sigstr team!”

7U6A4555

But Sigstr doesn’t limit the celebration to their team members. From themed customer update emails and blog posts to celebratory tweets and email signature campaigns (of course), Sigstr does it up right.

Screen Shot 2019-03-15 at 1.20.38 PM

Take a page out of Sigstr’s, well, pint of beer and have some fun this St. Patrick’s Day with your team and your content!

At IMPACT, we had a virtual happy hour where we wore green, grabbed a drink of choice, and played a little St. Patrick’s Day-themed trivia.

IMPACT virtual happy hour

3. Aldi

This hilariously fun B2C example is one of many great campaigns that stands out in a world of inboxes that look like this:

stephanie's inbox

Aldi opted to skip the cheesy (this pun will be hilarious 30 seconds from now) email subject lines and rolled out a St. Patrick’s Day-themed product this year.

Aldi's St. Patrick’s Day line of cheeses includes green gouda, aged Irish cheddar, and even an Irish cheddar infused with whiskey! (Get it now? Cheesy? Terrible, I know.)

indeximage-template-aldischeese-1550695186Image via delish.com

Anyway, it may not be in your power to roll out an entirely new line of items. However, there’s still plenty you can do to make your existing product or service stand out with a special sale or promotion and some shamrocks stamped onto your images.

Get Lucky with St. Patrick’s Day Content

Whether you opt for a special item or promotion, some themed educational content, or to share a little insight into how your organization celebrates, be sure to take advantage of the opportunities holidays offer to marketers.

Maybe you’ll find a little gold at the end of your marketing rainbow.  

march horiztonal 7

The IMPACT Live team is feeling especially festive this St. Paddy’s Day and want to make sure your pot of gold is overflowing. Use code IMLUCKY to save $100 off the Early Bird rate through March 17.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.