Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Lead Generation
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

4 Reassuring Benefits of an Inbound Marketing Retainer Agreement

By Kaitlyn Petro

Kaitlyn Petro also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

4 Reassuring Benefits of an Inbound Marketing Retainer Agreement Blog Feature

Imagine the world of business without chaos and surprises (unfavorable ones, that is).

No more adjustments or last-minute changes. No more additional, unplanned costs, and no more unexpected projects that will take you all night to complete. Sounds good, right?

Engaging in an inbound marketing retainer with a reputable agency achieves all of this. It helps you decrease the negatives and increase the positives with a partnership build on transparency, honesty, and loyalty.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

It’s natural to be hesitant when considering a new marketing solution, especially when that solution includes hiring another company  or signing a contract.

You may have feelings of being “locked in” or feel like you “have no say” in the activities and plans that will go into your marketing.

Entering into a partnership with an inbound marketing agency, however, is the exact opposite.

By signing and inbound marketing retainer agreement, you’re actually enabling your company to grow with new ideas, campaigns, and dedicated experts.

There are a bunch of benefits to making the switch to working with an agency, but these 4 I constantly see from my happy clients.

1. Documented Plans, Progress, & Results

Does this sound familiar?

You’re struggling to get qualified leads to prospect.  You know you need more money to try new tactics because the activities you’ve been implementing  aren’t producing the results you hoped for, but you don't have success that you can leverage to make your boss give you the additional funds. 

Do you know what’s working and what’s not? STOP GUESSING.

With the set budget and detailed strategy that comes with an inbound marketing retainer agreement, you can know exactly where your money is going and why -- and I think its safe to assume that getting an approved marketing budget is a lot easier when you have the support of results and proven methodologies behind you.

A great inbound marketing agency will ensure they are setting SMART goals based on what success means to you, and they will work with you to document the perfect plan to achieve those goals, all while keeping you fully engaged so you’re up-to-date on all progress. (i.e. Weekly status calls are a good way to connect and pivot, if needed, based on outcomes of specific tasks.)

Keeping all strategies, tasks, and results documented allows you to learn from your campaigns and make any necessary changes or improvements. This also gives a crystal clear view of your return on investment.

So many businesses will try anything to get more leads, but most of them never even know if their efforts are working or not.

Documenting data like the original source of a lead, their marketing lead score, and their actions on your website will let you know exactly where to remove your budget from and where you should actually be allocating it to, thus, increasing ROI.

2. Dedicated Team/Relationship Development

Perhaps the best part of entering into an inbound marketing retainer agreement is the relationship to be built.

If you simply want someone to do your work for you, then the inbound partnership route may not be the best solution for you. With a retainer, you’re not just hiring a person or a team to do your work for you; you’re hiring an extension of your marketing team.

Your team should be completely dedicated to working with you, not for you because tactics alone won’t get you results, strategy and implementation will.

You’ll know you have the right team when they exhibit:

  • Trust. They will make you trust them through everything they do.
  • Understanding. It’s extremely important that they understand you and your organization thoroughly in order to execute on all the small (and big) details.
  • Passion. Passionate people get stuff done. And they’ll never stop trying...or caring.
  • Value through helpfulness. It’s one thing to be helpful. It’s another to provide value behind helpfulness where it really matters.
  • Joy in your friendship. Be friends with your partner, and you’ll get more accomplished. It’s as simple as that.

An agency with these qualities wants to accomplish your goals. They will do anything to help you succeed. Your success is their success, and your failure is their failure.

3. Endless Resources, Knowledge, & Recommendations

What could be better than having someone on your team who knows everything about inbound marketing? How about someone who knows everything about inbound marketing and your company?

With an inbound marketing retainer, you’ll have access to a limitless resource whenever you have a question or need some advice.

With, your agency will have vast knowledge of your company and your industry, including strengths, weaknesses, competitors, trends, and opportunities.Not only will the team possess the knowledge needed to produce positive results for your organization, but they’ll also provide you with real, honest opinions and suggestions for how to get those results.

Trust me, you want someone who will push back on you when they know your objectives are unrealistic, and you’ll search for that confirmation when you know your idea rocks.

4. Results-Oriented vs. Task-Driven

Like I mentioned before, if you’re looking for someone to just implement the tactics without providing any real insight or suggestions, an inbound partnership may not be right for you.

However, if you want -- and need -- someone to help you move your company in the right direction through marketing strategy and big ideas, you’ll want to highly consider hiring a knowledgeable inound agency.

An inbound agency is always focused on achieving your business goals and the work necessary to do so. In comparison, a task-driven company is solely focused on completing the task they’ve been hired to do, with your overall business goals becoming the secondary focus.

It’s important to decide which is right for you.

Another huge benefit that comes from working with an inbound marketing agency is the “all-in-one” aspect you’ll receive.

Instead of hiring multiple companies who specialize in one or two areas, you’ll be able to get the best blogging, social media, website development, graphic design, content creation work, and more from just one company, all with a strategic base to support the reasoning behind each campaign.

Find the Agency That Will Make it Happen

By engaging in a partnership with a skilled and trusted inbound marketing agency, you’re taking the next step to growing your business. It becomes easier to develop a strategic plan mapped back to achieving your goals, which also leads to better documentation of results and planning new campaigns based on those outcomes.

When searching for the right agency for you, make sure they are knowledgeable and able in every aspect of what you need to complement what you already have.

Every agency will say they can help you, but it’s important you find the one that really will make it happen.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Lead Generation
Marketing Strategy
Published on July 18, 2016

Recent Articles

44 Landing Page Examples to Inspire Yours in 2022
December 31, 2021 • 12 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
Rethinking Your Approach to B2B Lead Gen, ft. Chris Walker (Inbound Success, Ep. 200)
June 21, 2021 • 36 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read
What is the Content Marketing Funnel and How Does It Work?
June 2, 2021 • 10 min read
What is Lead Nurturing?
May 28, 2021 • 9 min read
ICYMI: Digital marketing news update for May 24, 2021
May 24, 2021 • 6 min read
ICYMI: Digital marketing news update for May 17, 2021
May 17, 2021 • 5 min read
ICYMI: Digital marketing news update for May 10, 2021
May 10, 2021 • 6 min read
88 compelling words and phrases to prompt website visitors into action [Infographic]
April 24, 2021 • 3 min read
14 tips for optimizing your business blog articles for conversions
April 12, 2021 • 10 min read
Should You Still Gate Your Content in 2021?
April 8, 2021 • 7 min read
What is Conversion Rate Optimization? (Definition, Examples, and Tips)
March 31, 2021 • 12 min read
What is a good average landing page conversion rate? (updated for 2021)
March 12, 2021 • 10 min read
Call-To-Action Examples: 31 Designed to Earn Clicks and Generate Leads [Updated for 2021]
March 11, 2021 • 10 min read
Here's Exactly Why Your Inbound Marketing Leads Suck
March 5, 2021 • 6 min read
Increase landing page conversions with these 3 simple, powerful hacks
February 25, 2021 • 8 min read
6 Reasons You're Not Generating Leads With Your Blog Content
November 9, 2020 • 7 min read
9 keys to building an effective landing page [Infographic]
October 3, 2020 • 3 min read
5 effective strategies for decreasing bounce rates on a blog article
August 25, 2020 • 8 min read
7 savvy tips to boost conversions in your retail e-commerce store
July 17, 2020 • 6 min read
6 most common lead generation website problems (and how to fix them)
January 28, 2020 • 8 min read
Facebook ads help: Why are my ads not converting?
January 20, 2020 • 5 min read
11 Best Examples of Lead Generation Website Designs
January 20, 2020 • 9 min read
Top 9 proven lead generation ideas you need to try in 2020
December 3, 2019 • 3 min read