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John Bonini

By John Bonini

Aug 3, 2012


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#askIMPACT: Answering Your Inbound Marketing Questions – 8/3/12 (Video)

John Bonini

By John Bonini

Aug 3, 2012

#askIMPACT: Answering Your Inbound Marketing Questions – 8/3/12 (Video)


inbound marketing questionsOur first week of #askIMPACT was a success! Below is our first video answering the inbound marketing questions of our Twitter followers. This week we chose our top three questions to answer, so we hope you find them helpful and resourceful.

Thanks to all of our followers who sent us questions!

As always, if you have any inbound marketing questions of your own, be sure to visit the hashtag #askIMPACT on Twitter, and drop us a line. You may be featured on our blog next week!

Inbound Marketing Questions for the Week of 8/3/12

What Do You Think About LinkedIn Business Pages? - from @Alisteevents

LinkedIn pages are critically important for B2B marketing. It's important to upload content to LinkedIn on a daily basis, as well as get your employees engaging in order to increase visibility and your network.

It's also more limited than the other social networks like Facebook and Google+, but it's more targeted.

We'd love to see more localization with LinkedIn in order to find and locate other businesses in the area. Also, the ability to share a page with all of your contact would be a great addition, as its a bit of a hindrance now. Another awesome feature we'd love to see is the ability to conduct networking meeting inside LinkedIn, much like Google+ does with "Hangouts." It would be a great way to get even more engagement out of LinkedIn.

If you're interested in optimizing your LinkedIn profile, contact IMPACT today and learn how we can help!

How Do I Know Which Keywords Are Right for My Industry? – from Adam Hoffman

This all depends on what type of business you have. However, the goal is the same for everyone; to rank for industry specific keywords your prospective customers are searching for.

For many small businesses, it's important that the focus is on local SEO, meaning the keywords need to reflect this. For instance, it's no good for a bike shop in Wallingford, CT to generate leads in California.

Appropriate keywords in this instance would be "bike shop in Connecticut," or "bike repair in New Haven" to name a couple.

However, for companies that need to appeal to a national or global audience, your keyword terms can be much broader. Here at IMPACT, "inbound marketing agency" is a keyword that's great to rank for, even though there is no local value to it. However, since IMPACT conducts business nationwide, this isn't a concern.

Looking to optimize your website with industry related keywords? Contact IMPACT today and we'll get you started!

How Should I Choose the Topic of My Next Blog Article? – from @AllisonDepaola

This is a great question, as your blog articles should be tailored specifically to the challenges potential consumers in your industry are facing.

Check your blog analytics – What blogs of yours have the most views? This is a tell-tale sign of what your prospects want to learn more about. Find your most popular articles, and write more on topics related to them.

Crowd source from social media – A proven way of successfully engaging your social media followers is to ask questions. Let them have a voice. This is also a great tool for generating new blog posts.

Customer success stories – There's no better sales tool than a good case study or testimonial. Highlight some of your customers or clients who have had great success in a blog article.

Recent News in Your Industry – By doing this, you're also setting your website aside as a news source, which only makes your content that much more valuable. Read other blogs in your industry – There's nothing wrong than gaining inspiration from other industry leaders. You should make a habit of reading other great blogs in your industry in order to stay current and help develop ideas of your own.

Looking to implement a lead generating blog to your website? Give us a call at IMPACT and learn how we can help!

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