Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How to Add Captions to YouTube and Facebook Videos (and Why It's Important)

How to Add Captions to YouTube and Facebook Videos (and Why It's Important) Blog Feature

Zach Basner

Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

January 17th, 2017 min read

Video content is undoubtedly one of the most popular types of marketing content. It's even been called the future of content marketing.

Getting it ready to publish takes a lot of work, and you want that video to perform extremely well.

I'm about to tell you an important technique that will instantly improve your view count:

Closed Captions.

Here at IMPACT, we've been ramping up our video production content. In the process of building our Video Production Workshop, we've been obsessed with the new specific techniques of video promotion. One area of focus is video searchability and shareability.

You spend valuable time making your videos, now you want them to be seen. Captions help get results, and here's why.

Captions will instantly improve views

As of May 2016, we were hearing that 85 percent of Facebook video is watched without sound. I was astounded when I read this. However, it kind of makes sense. When I'm in public, I don't want to be an annoyance. If Chef Gordon Ramsey's most brutal insults pop up in my newsfeed, I'm interested but surely that's not the case for everyone around me. I don't just skip the video or add it to a watch later playlist. I simply read the captions. It's a simple way to get more views, and it's easy to caption your videos on Facebook, which I'll show you later.

Captions Facebook

Captions Will Rank Your Video Higher

There's a lot of differing opinions on that statement. Many claim that a captions file, which includes a particular keyword, will have the opportunity to rank for it, but won't necessarily rank any higher. I respectfully disagree and I'll explain why.

Earlier we discussed how many users aren't watching your video with sound: A whopping 85%. If your video isn't being watched, it's going to rank low.

Captions = Views = Higher Rankings.

Simple Concept.

Captions Improve SEO

Tech is becoming more impressive every minute of every day. However, Siri's inability to understand me most of the time shows me that we have a long way to go.

Until then, we have to tell our search platforms what is being said in a video. That's what captions will do.

Google or Facebook will scan your video content for keywords, just like a blog article. Captions allow you optimize your message and make sure it's found. Make sure you align this with your video title, description, and tags for maximum results.

Tips for Getting Started with Captions

Take advantage of automatic tools but realize that it needs your finishing touches. I start by uploading our videos to YouTube and working with the captions there. YouTube does a great job of automatically generating captions, but its loaded with errors. For this reason, YouTube WILL NOT index an auto-generated caption file.

 YouTube's Transcribe and Auto-Sync

This feature allows you to easily paste your transcription and automatically sets the timings. This requires an accurate transcription. If you don't want to do that yourself, you can pay $1 per minute at Rev.com.

Captions Transcribe AutoSync

Fine tune YouTube's Automatic Captions

You can also take the automatically generated caption file on YouTube and simply edit that. Issues you might run into are timings, and spelling errors. From the Edit Caption panel, you can watch and edit the captions in real time.

 

Captions Edit Auto Gen

Upload SRT to Facebook

As I mentioned, I start in the YouTube Caption feature and then export an .SRT file to upload on Facebook. This saves me a ton of time.

Captions Export SRT

As you can see, the small amount of work which goes into generating your captions will pay off. Using some automatic tools and a little bit of fine tuning, you'll be off to a great start.

Ready to get started with adding captions and subtitles? Check out this YouTube training tutorial.

Have questions about publishing your video content? We're your people. Drop us a comment below!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE