Skip to main content

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?


Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
John Becker

By John Becker

Aug 17, 2021


HubSpot Marketing Strategy Content and Inbound Marketing 101 Getting Started with They Ask, You Answer
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
HubSpot  |   Marketing Strategy  |   Content and Inbound Marketing 101  |   Getting Started with They Ask, You Answer

How much HubSpot do I need?

John Becker

By John Becker

Aug 17, 2021

How much HubSpot do I need?

When you’re doing They Ask, You Answer properly, HubSpot can touch every stage of your customer journey, from first conversion to closed deal to customer service. HubSpot’s power and ease of use make it essential for tracking and evaluating your inbound marketing efforts

But all that functionality comes at a cost, and new IMPACT clients (whether they are new to HubSpot or not) need to know at the outset what the platform will cost them each month. 

For a more in-depth exploration of everything HubSpot charges, you can check out this article that covers all aspects of the platform. For quick reference, Carina Duffy, our lead HubSpot trainer, has provided this simplified overview:

Clearly, there's a wide range. For a specific look at what you can expect to pay for HubSpot if you’re considering working with IMPACT, check out the information below.

How much HubSpot do I need?

IMPACT’s They Ask, You Answer Mastery program trains companies in our proven inbound marketing framework. HubSpot is a central part of the program. Our clients learn to use HubSpot to accomplish a range of things, from posting and monitoring blog content to managing and tracking deals. 

For our clients, we have specific HubSpot feature recommendations: To succeed in the They Ask, You Answer Mastery program, Duffy says companies need to invest in Marketing Professional and Sales Starter

Here’s why you need each, as well as what you’ll expect to pay.

We recommend: Marketing Hub Professional

We believe our clients are best served by the Pro-level of marketing software that allows for detailed reporting, smart automation, and much, much more. Although this represents a sizable investment, we find that Marketing Hub Pro more than justifies its cost with the efficiency and insight it offers. 

Key features of Marketing Hub Pro 

  • Automation: Marketing Pro comes with a slew of features, but a vital one is the ability to automate both your marketing and your marketing-to-sales handoff. This means nurture campaigns and other workflows that supercharge your efficiency. 
  • Custom reporting: Any Pro-level account with HubSpot gives you access to custom reporting, which provides insight into ROI that is extremely difficult to get any other way.

Cost: About $800 per month, depending on contract length and payment plan. 

Related expenses: HubSpot Marketing Hub users are charged based on the number of contacts in their database — but only if they’re marketing to those contacts directly. More information about how that works can be found here. Be sure to familiarize yourself with contact pricing — especially if you have more than 2,000 marketing contacts. Some users find contact fees are more than they expect.

We recommend: Sales Hub Starter

We find that Sales Hub Starter provides enough resources for many of our clients’ sales teams to manage their pipelines and track their deals. 

Key features of Sales Hub Starter

  • Meeting links: With Starter-level access you can use HubSpot schedule tools without having HubSpot branding dilute your message. 
  • Templates: Starter users can create up to 1,000 email templates and text snippets that make it easier than ever to communicate with prospects, and HubSpot’s analytics allow you to see which templated content is most effective.
  • Unlimited email open and click tracking: Starter users can see which contacts are opening and clicking on links in their one-to-one sales emails.

Cost: About $25 per month per user, depending on contract length and payment plan.

Related expenses: The big expense here is the number of users (or seats). Sometimes, companies find themselves paying for seats they don’t need — and this can add up quickly. Duffy recommends a seat for each of your salespeople and one for any sales director or VP of sales. Other company leaders can get all the insight they need without a dedicated seat. 

3 things to know about HubSpot pricing

As you plan your budget, keep these three things in mind.

1. It’s easy to upgrade; not so easy to downgrade

If you get started at a certain level of HubSpot and realize you need to move up (say, from Starter to Pro), you can upgrade quickly and easily. However, moving in the other direction is not as instantaneous. If you want to move from Pro down to Starter, you’ll likely have to wait for the end of your contract, which could be 12 months after you signed up — or longer. 

The same is true for Sales seats. If you want to buy additional seats, HubSpot is more than happy to oblige, but if you want to cancel some of your seats, you’ll have to wait until your contract renews.

2. It sometimes makes sense to start at a lower tier

That said, in some cases, we might suggest that clients start off at the Starter level of Marketing Hub, especially if they’re new to HubSpot.

In this case, they might spend significantly less for the first few months (around $50 per month) before they upgrade to Pro when they’re ready.

3. Your HubSpot costs can (and probably should) go up

Duffy advises her clients to avoid thinking of HubSpot expenses as static. Yes, once you’re ramped up and onboarded, your costs should level off — but that doesn’t mean they’ll always stay the same. 

As your organization progresses on its They Ask, You Answer journey and increases its revenue, you can expect the costs of doing business to go up.

“In order to grow your revenue,” explains Duffy, “you’re going to be growing your database and your team. This means you’re going to have more contacts and need more tools and seats.”

Just as a growing company might need a bigger office, more equipment, or more personnel, it might also need more HubSpot, especially when it comes to contacts and seats. But don’t worry — the additional costs will be offset by your additional revenue.

🔎 Additional resources: Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

The value of HubSpot

At IMPACT, we couldn’t imagine functioning without HubSpot because it’s so deeply enmeshed with the work we do every day — both with clients and within our own organization. That’s how it is for many companies: HubSpot is a critical resource.

Even so, it’s important to remember that it takes time to fully develop HubSpot expertise.

That’s where we come in.

Your HubSpot trainer will walk you through the platform’s functionality, placing great emphasis on the parts of the platform you need to get to know. As you become more comfortable, training will expand to focus on other areas of the tool.

We know that HubSpot represents a big investment for our clients, but we believe it is entirely worthwhile — and we take it upon ourselves to make sure you get your money’s worth. 

If you’re in a place where you’re not sure if HubSpot is worth what you’re paying, there are ways to cut down on your expenses (like with the number of seats and contacts), and ways to grow your utilization of the platform. 

IMPACT can help you employ the full suite of HubSpot solutions to accomplish your business goals, whether that’s through our free educational offerings or with direct support from our expert trainers.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

HubSpot vs WordPress: Which is Better for Your Business Website?

January 11, 2024
Vin Gaeta Vin Gaeta

HubSpot Updates: New Tools and Features to Kick Off 2024

January 8, 2024
Jessica Palmeri Jessica Palmeri

How a Remodeling Company Tamed Its AR Problem with HubSpot

December 18, 2023
John Becker John Becker

HubSpot Update November 2023; New Tools Bring Cautious Excitement

November 8, 2023
Jessica Palmeri Jessica Palmeri

HubSpot Update September 2023: What’s New from INBOUND

September 13, 2023
Jessica Palmeri Jessica Palmeri

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

How To Measure The Trust You've Built With Your Audience (with template)

August 7, 2023
Marcus Sheridan Marcus Sheridan

HubSpot CRM Review — Pros and Cons

July 24, 2023
John Becker John Becker

Track These 5 Inbound Marketing Metrics to See Better Results

October 31, 2022
John Becker John Becker

Can HubSpot Help My Retail Business Grow?

July 31, 2022
Joe Bachir Joe Bachir

Get More Out of HubSpot Reporting With a Third-party Tool

July 9, 2022
John Becker John Becker

4 Keys To An Effective HubSpot Strategy in 2022

April 22, 2022
John Becker John Becker

Using They Ask, You Answer in Customer Service

April 1, 2022
John Becker John Becker

Is The HubSpot Free CRM Actually Free?

February 18, 2022
Joe Bachir Joe Bachir

Ultimate List of HubSpot Pros and Cons

January 8, 2022
John Becker John Becker

How To Optimize Your Marketing Automation Workflows With HubSpot (Tips)

November 12, 2021
John Becker John Becker

Top 13 Inbound Marketing & HubSpot Solutions Partner Program Agencies for 2022

October 29, 2021
John Becker John Becker

HubSpot Sales Hub: 18 Things Every Sales Rep Should Know How to Do (+ Videos)

October 28, 2021
John Becker John Becker

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned

October 25, 2021
John Becker John Becker

Need a HubSpot Admin? Here’s How to Find and Hire the Right Candidate

October 22, 2021
John Becker John Becker

How to Get Sales Reps to Use the HubSpot CRM

October 18, 2021
John Becker John Becker

HubSpot and Data Privacy: How to Collect Contacts the Right Way

October 4, 2021
John Becker John Becker

INBOUND is Fast Approaching, Google Leads are Syncing, and Workflow Actions are Placeholding [Hubcast 275]

September 23, 2021
John Becker John Becker

How to Know When You’ve Outgrown HubSpot Sales Hub Starter

September 23, 2021
John Becker John Becker

How to Get the Most Out of Your 2-Week HubSpot Free Trial

September 13, 2021
John Becker John Becker