But...how do you go about migrating a high volume of blog posts from one platform to another? Sounds simple, right? Not so much.
Now you could use the built in HubSpot Blog Importer Tool, it works just fine. However, we needed to migrate not just the content, but also thousands of featured images, custom read more tags, paragraph tags, and other formatting.
With thousands of posts to migrate, we needed something to simplify the process as much as possible. (Imagine manually adding paragraph tags to over 2,000 posts??)
Luckily, we've gone through this arduous process and have a repeatable formula to make your transition over to HubSpot that much easier.
First things first
You need FTP access to your domain that WorPress.org (your blog) is installed and hosted on.
What's FTP (File Transfer protocol) Access? It's a standard network protocol used to transfer files from one host to another. Talk to your development team for more assistance on how to access it.
Once you have access, you’ll need to install the Export Tool in WordPress if you haven’t already. (It's usually already installed.)
You can find this under the tools section in the left sidebar. (Pictured below.)
(Click to enlarge)
Once you’re able to access the back end of your WordPress install, find the ‘export.php’ file located here: /wp-admin/includes/export.php.
Open that up in your text editor. (If you don’t have one, my favorite is SublimeText2.)