IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
John Bonini

By John Bonini

Jun 26, 2014

Topics:

Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.

How to Write a Sales Email That Actually Gets a Response

John Bonini

By John Bonini

Jun 26, 2014

How to Write a Sales Email That Actually Gets a Response

write-a-sales-email-that-gets-a-responseWhen was the last time you responded to any type of interruptive advertisement?

If you're anything like most modern consumers, it was probably sometime during the Clinton administration.

Thankfully the inbound marketing movement has helped businesses adapt their strategy to align with this changing behavior, however it's also caused practitioners to freeze up when asked about their process for actually connecting with inbound leads.    

"Well...I wait until they fill out a consultation form or let me know they're ready to talk." 

Too many marketers are making this mistake. If you're waiting for your prospects to raise their hand to speak with sales, you're leaving opportunities on the table. 

So, how are you supposed to connect with a lead who hasn't necessarily asked you to do so? Below I've detailed just one of the emails included in our free kit of templates for connecting with leads and why it works.

Writing a sales email that gets a response 

Below is a connect email sent to leads once they've been qualified for sales. 

write-a-sales-emailWhy it works

  1. This works because it’s brief, sets an expectation of being prompt, and doesn’t come across overly pitchy.
  2. In order to truly connect with a prospect, they need to feel you understand their challenges. Based on what you know, why would your customers typically download this offer? Assumptive pain points will make or break this connection.
  3. This shows you’ve done your homework. You care. It helps build trust. It’s all about empathy.
  4. This helps to pique their interest and increase the likelihood of a response.
  5. Rather than use words like “if you’d like to…”, be more assertive and ask what the best way to connect is.

Depending on your industry or product/service offering, your emails may look slightly different. Try experimenting with some variations of your own. 

There are other ways for connecting via email. Fill out the form below to access our complete kit including other downloadable email templates like the one above.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */