Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Introducing BlogAbout: Our Solution for Writer’s Block [Free Tool]

Introducing BlogAbout: Our Solution for Writer’s Block [Free Tool] Blog Feature

April 8th, 2014 min read

what-should-I-blog-about-15Introducing our all new blog title generator: BlogAbout.

At one time or another, every business blogger has pondered the question, "What should I blog about?"

I mean, when you're writing on a consistent basis, it's easy to feel like you've exhausted every avenue and potential angle or interest. 

Problem is, it's the wrong question altogether. 

The right question is "what are the most common question our customers are asking?" 

It's at this point that you may discover that you shouldn't be blogging at all. 

Maybe an instructional video series is what your audience needs. Or maybe podcasts that can be downloaded on the go is more preferable for your audience. 

Regardless of platform or medium, your customers crave information. 

Not because their behavior has changed due to some post-millennium ideology you've been fed. They've simply been enabled by technology and have come come to rely on information as a means to make smarter decisions. 

The only way to discover the most effective manner in which to distribute this information is by listening. 

But here's the thing: chances are you've heard most of this before.

The problem isn't that you're not listening to your customers. 

More than likely, it's that – even after listening – you're finding it hard to develop unique angles every day in order to produce the volume of content necessary to satisfy your audience. 

It's a catch-22 that many bloggers find themselves in at one time or another.  

"I need to create all of this content and do it every day. But how?"

We all need a little inspiration sometimes.  

The Inspiration  

BlogAbout was an idea born out of frustration.

Like all bloggers at one time or another, we’ve often stared at the blinking cursor and thought to ourselves, “I don’t know what to blog about.”

Sure, we know the subject matter, but sometimes it’s finding a unique angle that's tricky. So we did what any blogger would do; we went looking for tools that could help spark inspiration. We found very little.

So we decided to create one.

We knew it couldn’t be one dimensional. After all, brainstorming is pretty messy. It involves cross outs, doodles, and minor profanities. So rather than simply give you a static title with your keyword plugged in, we’re allowing you more participation. More control. But most importantly, more ideas.

How it Works

Narrow Your Focus

Instead of having you jump right into creating titles, we knew it would be helpful to first allow you to narrow your focus a bit. (Although you can certainly skip right ahead to the title creation if you please.)

We've included some of the most common themes used for business blogging to help get you started. If you don't like what you see, simply hit the refresh button below the prompter to get a new one. (You can even fill in one of your own!)

what-should-I-blog-about

When you're ready, click 'Next' and you can get started in creating your unique blog titles. 

Brainstorm

As I said earlier, brainstorming is messy. 

Whereas many blog title generators simply ask you to input a keyword to propagate titles, we've allowed you to more actively participate in the creation of your blog title. There's no limit on keywords or verbiage here, just fill in the blanks with whatever topic you think works best. 

what-should-I-blog-about-1

Once you've found a title that you like, click the heart and it will automatically save to your notebook below. 

what-should-I-blog-about-2

Once you have all the titles you need, you can then email them to yourself so you won't forget. Just click the 'Email Me My Titles' button and fill out the brief form and they'll be on their way.

what-should-I-blog-about-3 

Writer's Block

Having trouble coming up with ideas? 

It happens to even the best of bloggers.

However, every great writer has his or her own way of dealing with it. Whether it's getting up to grab a cup of coffee, going for a walk, or simply coming back to the task later on, the solution usually involves coming up with a distraction.

So that's what we've done for you. If you find yourself with a case of writer's block, click the tab on the right hand side of the BlogAbout tool for a fun surprise. 

what-should-I-blog-about-4

Instead of staring blankly at the screen until an idea or blog topic comes to you, take a minute (or 10) and try doodling your thoughts.  

It's a fun distraction that has actually proven to be a productive way of brainstorming new ideas. After all, we think visually, so why do so few of us brainstorm this way? 

what-should-I-blog-about-10

Feedback

More than anything, we aimed to provide bloggers with a tool that could truly help in their process of developing new angles and ideas. 

So let us know: what do you love about it? What would you like to see added? 

This is a tool for you. So by all means, take ownership. 

They're your ideas. We're just here to help you find them. 

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE