Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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What is a Brand? Blog Feature

Bob Ruffolo

Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

December 7th, 2009 min read

Your BRAND really speaks about who you are. You connect with your audience if well branded; they associate values and promises instantly. It could be luxury, consistency, youthfulness… But where did it all start?


We believe that the concept of branding (although not called that) has been in full swing since human beings became civilized. Branding is not too far from reputation. The way people have behaved is a representation of themselves – or branding. She’s fun and hip - he’s selfish. There you go – BRANDED!


It wasn’t until the beginning of the 20th century that businesses began to recognize and implement this in their strategic plans. Many of these plans were accidental and the ones that worked set the stage for what we now understand as the most important part of a business and a modern science.


The word “brand” comes from brandr (old Norse) meaning “to burn.” We immediately think of cattle upon learning this. It was functional for ownership purposes and security. With all other local ranchers branding their cattle, Samuel Maverick decided that if he didn’t brand the bovine they would stand out as his by default as they had no markings. We now associate “maverick” as a personality type – or one could say personal brand.


It’s crucially important to park yourself at this point for a while if you are pondering a new or existing brand. Think about reputation of the individual and what Sam Maverick decided to do and how significant his understanding was of this concept. He created a brand identity so strong that it was the platform of an entire presidential campaign.

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