Free Course

Getting Started as a Content Manager
This free course will give you a clear roadmap of how to establish yourself as a results-driving hero at your organization and feel confident in your role as content manager.
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Free Course

Getting Started as a Content Manager
This free course will give you a clear roadmap of how to establish yourself as a results-driving hero at your organization and feel confident in your role as content manager.
Featured Content
Featured Content
7 Ways to Make Your Boss Love You in Your First 90 Days as a Content Manager
March 1, 2021 • 12 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
Inbound Marketing Success: A How-To Guide to Conducting Content Interviews
September 15, 2021 • 4 min read
Course
Website Conversion Copywriting Secrets that Get Results (In Under 30 Minutes)
23 min course
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7 Ways to Make Your Boss Love You in Your First 90 Days as a Content Manager

Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs

Inbound Marketing Success: A How-To Guide to Conducting Content Interviews

Website Conversion Copywriting Secrets that Get Results (In Under 30 Minutes)

After a ton of internal collaboration, meetings, and research, you’ve nailed your messaging strategy. You also understand the broad strokes of what you need to write on your website pages to hook your ideal customers in and make them excited about buying from you. 

Still, something isn’t right. For some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects. 

Often, the culprit for this is your website copy. Instead of bringing those customers to you, the well-intentioned words you’ve chosen are letting you down by scaring off, confusing, or otherwise repelling the people you’re trying to reach.

If website copywriting for your company is stumping you, you’ve come to the right place. In this lesson, you will:

  • Establish a deep understanding of the role of your website and precisely what it is that your buyers are seeking from you.
  • Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
  • Unlock seven simple, yet powerful website copywriting techniques that will empower you to deliver your well-researched messages and value propositions with greater clarity.
Recent Articles
Recent Articles
7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)
November 3, 2022 • 8 min read
How to Evaluate Interview Skills in a Potential Content Manager
October 3, 2022 • 6 min read
How To Create Sales Enablement Content Your Sales Team Will Love
August 15, 2022 • 8 min read

Free Consulting

We’re hosting free sales and marketing consulting calls on a new topic every month to help grow your business in-house -- no agency required.

What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
How To Hire a Remote Content Manager
July 7, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
How To Build an Effective Instagram Video Marketing Strategy
April 30, 2022 • 12 min read
close close

7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)

How to Evaluate Interview Skills in a Potential Content Manager

How To Create Sales Enablement Content Your Sales Team Will Love

What Marketers Need To Know About Switching to GA4 [Google Analytics 4]

How To Hire a Remote Content Manager

Blog Editorial Calendar for 2022: Templates, Examples, and Tips

How To Build an Effective Instagram Video Marketing Strategy

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Blogging works better when you write about topics your buyers care about.
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Blogging works better when you write about topics your buyers care about.
Free Inbound Marketing Playbook
View Blogging works better when you write about topics your buyers care about.
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company