Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-white

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center__Free Courses and Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Free Course

The Selling 7 Resources

Video Sales and Marketing Strategy
From production to The Selling 7 strategy, in this free course, They Ask, You Answer Coach Zachary Basner shares everything you need to know to start your video marketing journey with confidence. 
video-sales-marketing-strategy-course

Free Course

The Selling 7 Resources

Video Sales and Marketing Strategy
From production to The Selling 7 strategy, in this free course, They Ask, You Answer Coach Zachary Basner shares everything you need to know to start your video marketing journey with confidence. 
Featured Content
Featured Content
The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+VIDEO Examples]
February 12, 2021 • 6 min read
Demystifying The Selling 7: 80% Videos vs. Product and Service Videos
April 24, 2020 • 4 min read
The Selling 7: 7 World-Class Product and Service Page Video Examples
August 10, 2020 • 7 min read
The Selling 7: How to Make an Amazing 80% Video (+Examples)
February 26, 2019 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 6 Examples of Claims We Make Videos We Love
May 27, 2019 • 6 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
Course
How to Create Amazing Case Study Videos
1 hour 26 min course
close close

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+VIDEO Examples]

Demystifying The Selling 7: 80% Videos vs. Product and Service Videos

The Selling 7: 7 World-Class Product and Service Page Video Examples

The Selling 7: How to Make an Amazing 80% Video (+Examples)

The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)

The Selling 7: 6 Examples of Claims We Make Videos We Love

The Selling 7: 5 Best Landing Page Video Examples

How to Create Amazing Case Study Videos

Creating case study videos is an effective way to showcase the success your clients have when using your products or services. They provide proof that you can deliver on your promise while showing the benefits your business provides and allows your audience to build trust for your company.

Lights, camera,....wait, how do you know when you're ready to film? 

Creating case study videos is a great way to integrate multiple marketing strategies into one cohesive campaign, but it can be overwhelming to make happen successfully. There are many things to consider when creating case study videos, and having an industry expert guide you through the process will help set you up for success!

Alex Winter is the Creative Director & Video Manager at IMPACT who has over ten years of industry experience and will be your instructor for this incredibly valuable course. 

In this course, you will learn…
  • The importance of proper planning during the pre-production stage. 
  • Supporting the client throughout the production process. 
  • The importance of understanding The Selling 7 and They Ask, You Answer when creating case studies videos. 
  • The production stage including what a filming day could look like. 
  • Industry-proven director tips to make your filming day successful.
  • The post-production stage including transferring your footage and editing.

After completing this course, you will be ready to say “lights, camera, action”!
Recent Articles
Recent Articles
We’ve Never Done 'Selling 7' Videos; Where Do We Start?
December 17, 2021 • 7 min read
10 Website Homepage Videos That Leave a Great Impression
December 11, 2021 • 9 min read
How To Hire an In-house Videographer: Selecting and Interviewing the Best Candidate
December 3, 2021 • 6 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

5 Common Problems When Working With a Video Production Agency
November 27, 2021 • 8 min read
How to Successfully Onboard Your New Videographer
November 20, 2021 • 7 min read
The Big, Fat Problem With Outsourcing Your Company’s Video Marketing
November 13, 2021 • 4 min read
Where Should I Host My Marketing Videos? [+ VIDEO]
November 6, 2021 • 6 min read
17 Examples of Inbound Marketing That Drive Sales
October 11, 2021 • 13 min read
close close

We’ve Never Done 'Selling 7' Videos; Where Do We Start?

10 Website Homepage Videos That Leave a Great Impression

How To Hire an In-house Videographer: Selecting and Interviewing the Best Candidate

5 Common Problems When Working With a Video Production Agency

How to Successfully Onboard Your New Videographer

The Big, Fat Problem With Outsourcing Your Company’s Video Marketing

Where Should I Host My Marketing Videos? [+ VIDEO]

17 Examples of Inbound Marketing That Drive Sales