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How to Create Amazing Case Study Videos
Creating case study videos is an effective way to showcase the success your clients have when using your products or services. They provide proof that you can deliver on your promise while showing the benefits your business provides and allows your audience to build trust for your company.
Lights, camera,....wait, how do you know when you're ready to film?
Creating case study videos is a great way to integrate multiple marketing strategies into one cohesive campaign, but it can be overwhelming to make happen successfully. There are many things to consider when creating case study videos, and having an industry expert guide you through the process will help set you up for success!
Alex Winter is the Creative Director & Video Manager at IMPACT who has over ten years of industry experience and will be your instructor for this incredibly valuable course.
In this course, you will learn…
The importance of proper planning during the pre-production stage.
Supporting the client throughout the production process.
The importance of understanding The Selling 7 and They Ask, You Answer when creating case studies videos.
The production stage including what a filming day could look like.
Industry-proven director tips to make your filming day successful.
The post-production stage including transferring your footage and editing.
After completing this course, you will be ready to say “lights, camera, action”!