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For Digital Marketers & Business Leaders

Online community management

Creating online branded communities

Is this guide for you?

You're an organizational leader or digital marketer who believes they want to build an online community to grow your business -- or you're thinking about it -- but you need more information on the why and the how of creating and managing branded communities online. 

(If that's you, you're in the right place...)

What will you learn?

  • What community management is, and the difference between your audience and your community. 
  • The bottom-line benefits to creating an online community. 
  • Hiring a community manager -- how to know when you need one and what to look for.
  • The step-by-step process for developing the exact online community strategy you need, and how to execute it.
  • How to manage, promote, optimize, and set goals for your online community.
  • The most common challenges and pitfalls brands experience with online community management.
  • How to set (and achieve) the right goals for your online community.

By the end of this guide, you'll know exactly how to create your own online community of prospects, customers, and brand superfans. 

Ready to Get Started? Scroll Down! 

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Table of Contents

Click on any chapter to jump directly to it.
Introduction A Personal Perspective on Why Online Communities Matter
Chapter 1 The Basics of Branded Online Communities for Beginners
Chapter 2 What Are the Benefits of an Online Community for Companies?
Chapter 3 How to Create Your Organization's Online Community
Chapter 4 Who Should Own Managing Your Online Community?
Chapter 5 The 2 Essential Elements of an Online Community
Chapter 6 Adding Members to Grow Your Online Community
Chapter 7 How to Manage Your Online Community the Right Way
Chapter 8 Growing an Online Community Best Practices & Challenges
Chapter 9 How to Measure the Success of Your Online Community
Chapter 10 Online Community Management Pitfalls to Avoid
Chapter 11 Unavoidable Issues with Online Communities (& How to Fix Them)
Chapter 12 Online Community Management Data Privacy & Legal Concerns
Chapter 13 Next Steps for Online Community Growth

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Table of Contents
Introduction A Personal Perspective on Why Online Communities Matter
Chapter 1 The Basics of Branded Online Communities for Beginners
Chapter 2 What Are the Benefits of an Online Community for Companies?
Chapter 3 How to Create Your Organization's Online Community
Chapter 4 Who Should Own Managing Your Online Community?
Chapter 5 The 2 Essential Elements of an Online Community
Chapter 6 Adding Members to Grow Your Online Community
Chapter 7 How to Manage Your Online Community the Right Way
Chapter 8 Growing an Online Community Best Practices & Challenges
Chapter 9 How to Measure the Success of Your Online Community
Chapter 10 Online Community Management Pitfalls to Avoid
Chapter 11 Unavoidable Issues with Online Communities (& How to Fix Them)
Chapter 12 Online Community Management Data Privacy & Legal Concerns
Chapter 13 Next Steps for Online Community Growth