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Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Featured Resources
Getting started with digital sales and marketing
How much should I budget for digital sales and marketing?
Should we hire an agency or in source our marketing?
What is account-based marketing and should we be doing it?
Getting started with Facebook or Google Ads
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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Featured Resources
What is They Ask, You Answer?
Why does They Ask, You Answer actually get results?
How They Ask, You Answer benefit sales
12-Month They Ask, You Answer Implementation Plan
Short-term wins you can expect with They Ask, You Answer
How to get your team to buy in to They Ask, You Answer
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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Featured Resources
Virtual Sales training checklist
Video sales call best practices
What to do if your sales reps are missing their numbers during COVID
How to use LinkedIn to close more deals in 2021
Essential virtual selling tools and technology
Will virtual sales training with IMPACT help my team?
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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Featured Resources
The ultimate guide to video for sales
7 most important videos for sales and marketing
What to include in your video marketing strategy
Ace your YouTube strategy in 2021
Video email marketing examples you'll want to copy
Everything you need to know about Vidyard
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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Featured Resources
The ultimate guide to the HubSpot marketing hub
The ultimate HubSpot marketing migration checklist
HubSpot CRM pros and cons
Is a HubSpot-hosted website more secure than a Wordpress site?
Hubspot pricing: your guide to everything HubSpot costs
Listen to the Hubcast podcast
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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Featured Resources
The Ultimate Guide to Website Redesign for Businesses
The Definitive Guide to Website Strategy
The Website 6: Key Characteristics of the Perfect Inbound Website
Website Redesign: Inbound Marketing Agency vs Web Designer
HubSpot vs Wordpress: Which is best for me?
How Much Does a Website Redesign Cost?
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About
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Who is IMPACT?
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© 2021 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, 06513 (203) 265-4377

10 years ago IMPACT’s CEO, Bob Ruffolo, had an idea to open an agency. Today that agency has grown to over 70 employees and has helped hundreds of clients reach digital success. However, the road to making IMPACT what it is today wasn’t always a smooth one.

In this 45-minute webinar, Bob Ruffolo and Growit Group’s Clodagh Higgins will be talking through the 7 biggest mistakes an agency owner can make, how to avoid them, and the lessons Bob learned from making these very mistakes.

In this session, Bob and Clodagh will teach you:

  • The 7 biggest mistakes Bob made in growing his agency and the lessons he learned from them.
  • How to put the right strategies in place to put your agency on the path to success.

Save your seat today to learn the mistakes you must avoid in order to grow a successful and profitable business! 

Hosts:

Clodagh Higgins

Owner, Growit Group

Growit Group provides coaching & consulting for Digital Agencies on how to run successful and profitable businesses.

Clodagh S.Higgins is an ex-Hubspotter, now Agency coach and consultant that has owned her own Digital Agency for 8+ years in Sydney & Dublin. She has worked with over 500+ agencies helping them grow and scale their businesses.

She is the author of A Happy & Healthy Digital Agency and hosts a weekly podcast, interviewing Agency Owners about the highs and lows of running a professional services business, Agency Life.

Clodagh believes that Agency owners can have the profitable business of their dreams, with an expert team that are happy, while getting great results for their clients.

When Clodagh is not helping Agencies you will find her training for Powerlifting competitions and she has a World Record in Strict Curl and a National Record in bench press. She lives in the West of Ireland in her retreat in progress called Isleen Cottage. You can follow her on Instagram @queenmaevev2

Bob Ruffolo

IMPACT, CEO

Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year.

Personally, Bob is a graduate of Central Connecticut State University and was inducted into their School of Business Hall of Honor in 2014 for entrepreneurial excellence. In the same year, he was also recognized as one of Hartford Business Journal's 40 Under Forty. Beyond being driven to grow IMPACT, Bob strives to be at the forefront of the inbound marketing movement and loves helping similar agencies execute their growth.

In his spare time, he is a regular speaker at HubSpot's annual Inbound Conference and local universities, an active member of several entrepreneurial groups, and sits on the boards of local educational and community foundations. He is also an avid Yankees and Jets fan.

Watch the Recording