Newsjacking Your Way to Media Attention

Newsjacking Your Way to Media Attention Blog Feature
David Meerman Scott Newsjacking Webinar

When there is news in your marketplace, reporters and analysts are looking for experts like you to comment on the story. Newsjacking—the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business—gets attention.

But you've got to be quick and you've got to be on pitch.

Learn the power of Newsjacking from the founder of the Newsjacking movement and real­-time marketing pioneer. In this webinar, David Meerman Scott teaches the art and science of real­time content creation and how it leads reporters and editors to you and generates brand awareness immediately.

David's concept of Newsjacking is now so popular that it was shortlisted by the Oxford Dictionary as the word of the year for 2017. Learn how to make it work for you now and in the months to come:

  • Learn how to "hijack" the news and build brand awareness
  • Discover the best time to Newsjack
  • Find out how to track relevant news and build a framework to respond quickly

Space is limited so save your seat now! (And if you can't make it live, register to have the recording to sent to you first!)


David Meerman Scott

No one knows more about using the new real­-time tools and strategies to spread ideas, influence minds, and build business than David Meerman Scott. He’s a sales and marketing strategist who has spoken on all seven continents and in over 40 countries to audiences of the most respected firms, organizations, and associations. David is the author of ten books, ­ three of which are international bestsellers. He is best known for the modern business classic The New Rules of Marketing & PR, now in its 6th edition, translated into 29 languages from Albanian to Vietnamese, and with more than 400,000 copies sold so far.

David serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 40,000 customers in 90 countries. His current portfolio of advisory clients also includes Mynd, Expertfile, RISEcx, Set The Set, SlapFive, VisibleGains, Foxtrot Systems, and GutCheck, as well as non­profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.

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