Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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ON-DEMAND WEBINAR

Newsjacking Your Way to Media Attention

Newsjacking Your Way to Media Attention Blog Feature
David Meerman Scott Newsjacking Webinar

When there is news in your marketplace, reporters and analysts are looking for experts like you to comment on the story. Newsjacking—the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business—gets attention.

But you've got to be quick and you've got to be on pitch.

Learn the power of Newsjacking from the founder of the Newsjacking movement and real­-time marketing pioneer. In this webinar, David Meerman Scott teaches the art and science of real­time content creation and how it leads reporters and editors to you and generates brand awareness immediately.

David's concept of Newsjacking is now so popular that it was shortlisted by the Oxford Dictionary as the word of the year for 2017. Learn how to make it work for you now and in the months to come:

  • Learn how to "hijack" the news and build brand awareness
  • Discover the best time to Newsjack
  • Find out how to track relevant news and build a framework to respond quickly

Space is limited so save your seat now! (And if you can't make it live, register to have the recording to sent to you first!)

Host:

David Meerman Scott

No one knows more about using the new real­-time tools and strategies to spread ideas, influence minds, and build business than David Meerman Scott. He’s a sales and marketing strategist who has spoken on all seven continents and in over 40 countries to audiences of the most respected firms, organizations, and associations. David is the author of ten books, ­ three of which are international bestsellers. He is best known for the modern business classic The New Rules of Marketing & PR, now in its 6th edition, translated into 29 languages from Albanian to Vietnamese, and with more than 400,000 copies sold so far.

David serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 40,000 customers in 90 countries. His current portfolio of advisory clients also includes Mynd, Expertfile, RISEcx, Set The Set, SlapFive, VisibleGains, Foxtrot Systems, and GutCheck, as well as non­profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.

Download The Recording Now!

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