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On-Demand Webinar

We're All Media Companies: Video for Marketing, Sales, & Customer Service in the Digital Age [Part 2]

We Blog Feature

Studies show by the year 2019, 80% of the content consumed online will be video-based.

Yep. Video.

Whether you're B2B, B2C, service, product, big or small —  reliance on video-based content is a reality we must face as businesses to stay ahead.

Simply put, we’re all media companies, which is why, we’ve put together a special, 3-part webinar series you won’t want to miss.

In Part 2, we share the secret formula to making videos that sell and how to train your team to kill it in front of the camera.

In conjunction with our friends at Vidyard, IMPACT Partner Marcus Sheridan and Director of Video Training & Strategy Zach Basner designed this series to truly empower leadership, sales, and marketing teams to not only catch the vision of video moving forward, but address issues such as using video in the sales process, how to avoid common mistakes when getting started, and getting buy-in from your team and subject matter experts.

In short, this is THE webinar series on video.


Zach Basner

Director of Video Training & Strategy

As Director of Video Training and Strategy at IMPACT, Zach helps teams improve their sales and marketing efforts by creating influential and effective video strategies.  He teaches them how to create high-quality video content in-house and empowers them by developing professional production and on-screen techniques. Zach has hired and trained more than 40 videographers, reviewed and edited hundreds of videos from across the globe, and shot and directed hundreds of his own. Also the host of Film School for Marketers on YouTube, Zach approaches video and film not only as his profession but a passionate hobby outside of the office. Every video tells a story, and Zach wants to help you tell yours.

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