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What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

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Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

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IMPACT+ Membership
IMPACT+ Membership
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Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
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Search Engine Optimization

Search Engine Optimization

The goal of search engine optimization is simple — to rank well in search results and get found online by the right people. Because if you're going to create engaging, revenue-generating content, you need to do the work to make sure it ranks well in search engines like Google, Bing, and so forth. If you’re a digital marketer, here are the SEO insights you need to get the competitive edge. 

Meet the Experts:

Franco Valentino Founder, Narrative SEO, Author, Speaker, & Developer of the Website Ecosystem Model®

Franco is an author, speaker, & developer of the Website Ecosystem Model that supercharges websites to optimize their speed, security, and traffic. Over the past 24 years, Franco has helped companies like AT&T, IBM, and yours, reach triple digit traffic increases by applying digital models to improve service delivery to their customers.

Melissa Smith Web Team Manager / Sr. Front-end Developer, 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

You can say Melissa was in love with all things computers since the day she learned to walk (and has a picture to prove it). Having a love for IT, you think she would go to school to be an IT nerd, but instead went in the direction of graphic design.

After a handful of years of doing both web design and web development, she followed her heart and went in the direction of solely focusing on web development.

With over 10 years of experience, Melissa leads a team of 4 other developers and helps the team create unique web experiences for our clients.

Outside of work you can find Melissa, spending time with family, maybe at the occasional bowling alley, traveling to Pittsburgh or the Jersey Shore, or watching/listen to any Pittsburgh sports. Yes, it is true I bleed black and gold for the City of Champions. :)

Daniel Escardo Sr. Front-end Developer, 15+ Years of Web Development on HubSpot and Various CMSs

Daniel is a Web Developer at IMPACT, and has been designing / developing complex websites for over 15 years.

He started his career working as a graphic designer and print producer for advertising agencies in Miami, FL, where he was born and raised. Since his transition to web, his absolute passion is creating dynamic websites that provide an exceptional user experience and help increase traffic and improve SEO.

Outside of IMPACT he’s a husband, a doting father, and loves anything on the ocean.

Franco Valentino Founder, Narrative SEO Author, Speaker, & Developer of the Website Ecosystem Model®

Melissa Smith Web Team Manager / Sr. Front-end Developer 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award

Daniel Escardo Sr. Front-end Developer 15+ Years of Web Development on HubSpot and Various CMSs

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