New website or content strategy, how to create authentic human content your buyers will love, and Google says no third-party pixel tracking on YouTube ads ...this is THE LATEST!

💯 Jump Right into the good stuff!

• Lead gen problems: Do you need a new website or a new content strategy?
• Any industry can do this: How to create authentic human content so your buyers will love you
• Google says: You can't use third-party pixels for tracking on YouTube ads anymore

👉Attention, marketers! In 45 minutes, learn how you can get sales and leadership buy-in for your content strategy from Marcus Sheridan and Melanie Collins from IMPACT on October 23.

This is the International Space Station...

Image source: Wikipedia

The ISS is so fast, it completes a single orbit of the Earth in 90 minutes. (Your move, Eliud Kipchoge.) 

Now, here is the song "I'm Gonna Be (500 Miles)" by the Proclaimers...

Although the "500" miles is in the title of the song, it actually features a man boasting of walking a total of 1,000 miles to reach his love.

"But I would walk 500 miles, and I would walk 500 more. Just to be the man who walks a thousand miles to fall down at your door."

What do these two things have to do with each other?

I'm glad you asked.

I was today-years-old when I learned that if you were to listen to this song aboard the ISS, traveling at its average speed of 7.66 km/s, you would travel almost exactly 1,000 miles (like the guy in the song) by the time the song finished. 

Of course, this has nothing to do with digital sales and marketing. But it's Saturday and I'm still mentally unpacking myself from an amazing week at MarketingProfs B2B Forum (more on that next week), so this is what you're getting for right now.

And now, here's THE LATEST...

🤔 Do you need a new website or a new content strategy? (6-minute read)

So, despite all of your efforts, you're not getting the digital sales and marketing results you were hoping for. All too often, we have clients come to us with this exact problem. They've been their pouring energy into building out the perfect lead-generating website but they still can't seem to increase traffic, leads, and sales. Usually, they end up thinking their website is to blame. But that's not always the case. In this article from IMPACT Director of Website Strategy and Design Stacy Willis, learn how to answer the age old question of whether you need a new website or a new content strategy to get better results.

🔎 Related articles and resources

• Advanced website strategy: How to build self-identification pathways on your website 
• Here are 'The Website 6,' the six key characteristics of the perfect inbound website

🤑 Here's how to create authentic, funny, human content your audience will love (38-minute podcast, 3-minute read)

My podcast for IMPACT, Content Lab, is back from hiatus and better than ever! (I even have a new co-host.) In this "grand re-opening" episode, I talk about how it doesn't matter what industry you're in, you can be funny, authentic, personal, and human in your content in a way that makes your buyers love you and generates revenue for your business. What's surprising, however, is how many people are scared to do so. Now, without further ado, here is the triumphant return of Content Lab, wherein you can learn how to make utterly human (and totally profitable) content.

🔎 Related articles and resources

• Content marketing the human way (Film School for Marketers)
• 7 biggest reasons why your content marketing strategy is failing

😵 Uh oh! Google says no more third-party pixel tracking on YouTube ads (1-minute read)

Instead, they're pushing YouTube advertisers toward their own Ads Data Hub. According to Google, "With the migration from pixels to Ads Data Hub, our third-party measurement partners will be able to provide YouTube advertisers with more comprehensive reporting and measurement, using technology that’s built to enhance user privacy." In this article from IMPACT Director of Inbound and Content Services Justine Timoteo, get the full scoop on why Google says third-party pixel tracking is out, but their Ads Data Hub will be way better for advertisers in the long run.

🔎 Related articles and resources

• The ultimate guide to getting started with Google Ads
• How much do YouTube ads really cost?

🔥 Google and LinkedIn and Facebook, oh my! No matter how aggressive your paid media advertising goals are, IMPACT's expert paid media advertising team can help.

🎧  Our Latest Shows & Podcasts

• How to create authentic human content that your buyers will love (Content Lab) NEW✨
• 23 on-camera tips for video marketers (Film School for Marketers)
• How Yale Appliance became the most trafficked small appliance website in the world (Inbound Success) 
• Email newsletters, NPS survey updates, and Certified Dope doesn't mean glamorous
  (Hubcast 245)
• Content marketing the human way (Film School for Marketers) 
• The biggest misconceptions about client-agency relationships (Creator's Block) 

📆  Upcoming Digital Sales & Marketing Events

• Register today for our upcoming webinar, Content That Drives Revenue: How to Get Leadership to Buy-In:
  
  

  In this 45 minute webinar, Marcus Sheridan and Melanie Collins will discuss the organizational challenges marketers face in developing content that drives revenue AND how to convince leadership to elicit a positive change.

  Get tips, tricks, and talk tracks to help leadership understand that the right content can dramatically improve your lead quality, shorten the sales cycle and drive major growth. It’s a win-win-win! Save your seat today.

• Attention, Connecticut! We'll be hosting our famous World-Class Communication Workshop on October 24 at IMPACT HQ in New Haven. The ability to effectively and efficiently communicate, earn trust, and then move listeners to action is a powerful skill. Without it, our ideas aren’t heard, our intentions are misunderstood, and our goals fall by the wayside. This workshop is a highly interactive, full-day experience, teaching business executives and managers the art of communicating at a deep, meaningful level, from the everyday discussions to boardroom presentations. Learn more and make your reservation for this workshop.

• Is your website scaring off visitors? 👻 A terrifying website will haunt you long after the tab has been closed. We'll be hosting a spook-tacular Website Throwdown October 31 at 1pm ET where our experts will be critiquing the content, conversion paths, SEO, and messaging of five hand picked sites on Facebook Live. Want to be one of them? Submit your site here by October 28.
   
• Tickets for Connecticut's Better Business Summit on November 7 are now on sale! Looking to grow or strengthen your business? #BBS19 will give you the tools you need to better your business, today. We want you to find success in Connecticut’s challenging economy. You will learn from industry leaders and experts, and take away actionable steps to help your business thrive! Learn more, review the agenda, and get your tickets today!

🌎 IMPACTers on the Move

IMPACT CEO Bob Ruffolo will be featured as a guest expert during SEMrush's one-of-a-kind, 24-hour Global Marketing Day 2019 event on October 29! 

With live streams from four locations around the world — Sydney, London, New York, and San Francisco — attendees can tune in any time, anywhere. Register today for this free event. 

Then, in November... 

Vidyard's Fast Forward: The Video Marketing Virtual Summit returns on November 14! Our very own Myriah Anderson is part of the lineup with a can't-miss session on using video for sales. 

Check out Myriah's video in IMPACT Elite talking all about Fast Forward.

(In case you're wondering, Myriah literally wrote the book on video for sales.)

🐓 Weekend Nonsense

This is a rubber chicken cover of "Wannabe" by the Spice Girls.

That's it. That's the nonsense.

☕ One last thing

A chilling scene... 

Have a great weekend!