Our purpose is to create heroes, grow businesses, and change lives.
IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
Because I always imagine a long line of repeating bears, whenever someone says "it bears repeating."
Because someone once said they were an "escape goat" to me, regarding a project that went awry.
Because I'm pretty sure people say "for all intensive porpoises" instead of "for all intents and purposes" because the idea of focused, smart porpoises is a lot more fun.
With conference season winding up — bothIMPACT LiveandINBOUNDare just around the corner — I'm thinking this could be a fun way to spice up my usually ho-hum professional networking and on-stage speaker wardrobe.
What do you think?
🔥 With So Many New Features, Google Releases Fascinating Insights in New State of Search Statement for 2019
💰 Can You Imagine Bringing in $3 Million in a Single Quarter from Content Marketing? That's What Happened with La-Z-Boy Southeast...
“We’ve been in business for over 43 years, and over that time there’s been a lot of changes in marketing. We’ve been marketing the same way for decades and it’s always worked. And all of a sudden, it wasn’t working anymore.”These are the words of La-Z-Boy Southeast CEO Martha Brown, and a common refrain we hear from a lot of companies across the globe — what used to work no longer works, and now we're not getting the results we need.That all changed when the La-Z-Boy Southeast team adopted arevolutionary digital content marketing strategy that brought in $3 million in a single quarter — this is their story.
Heads up, Chicago!Our lunchtime HUG is today! Do you struggle to keep your sales and marketing teams aligned? This month's Chicago HUG (HubSpot User Group) meeting is a special lunchtime meetup! Join us on TODAY at 11:30 a.m. CT at Workbox for lunch and lessons about sales enablement. Remember, you don't have to be a HubSpot User to attend,so register now — space is limited.
Tired of running sales and marketing campaigns with “meh” results?There could be an unseen obstacle in your database that’s directly impacting your campaign: bad data. Join top data experts from Insycle, Leadspace, and SalesIntel for a webinar on August 1 to understand how bad data is really affecting your business and what you can do to fix it.Register for this webinar now.
Have your website critiqued by our panel of website strategy and design experts at our next Website Throwdown on August 8 at 1 p.m. ET. This is a very special episode, as hosts Stacy Willis and Jessie-Lee Nichols will be coming to you live from IMPACT Live 2019 — along with the entire IMPACT website team! So,now is the time to submit your site for next month's throwdown.You have until July 31 to submit your website for consideration!
⏰ Throwback Thursday
We talk a lot about how important it is to create content that answers the most pressing questions of your potential buyers — and one of the most common types of content we all create for our businesses is blog articles.
But making the decision to write a blog article for your company is a lot easier than actually sitting down and doing it. That's why, earlier this year I released thiscompletely ungatedbusiness blogging tips guide:
60+ business blog writing promptsand guidance on the most important topics you need to be writing about.
Thesix fool-proof formulas I use to craft incredible business blog introductions, plus examples of each in practice.
Theexact process I use to write an action-oriented and inspiring blog conclusionevery single time.
Tips for getting overwriter's block, blogformatting, and more.
Again, thisblogging tips guide is completely ungated, so you don't need to give us your email address to read it. I wrote this guide because I genuinely want to help others be better, more effective content creators.
🗞️ What I'm Reading Right Now
Finally, without preamble or context, here's what I'm reading: