Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
July 25, 2019

Google's 2019 State of Search, How a Company Generated $3 Million in Revenue from Content Marketing, & Facebook Is Shrinking Mobile News Feed Ad Space ...This Is THE LATEST! 

💯 Jump Right Into the Good Stuff!
🚨Only 11 days until IMPACT Live! You won't want to miss out on this one-of-a-kind, immersive event for growth-focused business leaders and digital marketers. Use code IMPACT20 to take 20% off your ticket price.

I know I was all hot on condolence cards for digital marketers just last week, but things move fast at IMPACT, and I've got a new business idea I want to run by y'all — commonly misunderstood, animal-based cliché t-shirts:


Because I always imagine a long line of repeating bears, whenever someone says "it bears repeating."


Because someone once said they were an "escape goat" to me, regarding a project that went awry.

For All Intensive Porpoises

Because I'm pretty sure people say "for all intensive porpoises" instead of "for all intents and purposes" because the idea of focused, smart porpoises is a lot more fun.

With conference season winding up — both IMPACT Live and INBOUND are just around the corner — I'm thinking this could be a fun way to spice up my usually ho-hum professional networking and on-stage speaker wardrobe. 

What do you think?

🔥 With So Many New Features, Google Releases Fascinating Insights in New State of Search Statement for 2019

Many years ago, searching for something on Google would yield a basic list of results, completely free of visual bells and whistles. In the past few years, however, digital marketers have been given more SERP (search engine results page) features to take advantage of, so their content could be more easily found online. To shed some light on how companies can take advantage of these features, IMPACT Digital Beat Reporter Iris Hearn shares the most important information you need to know about how to get the most out of your Google search strategy from the search giant's recent statement.


💰 Can You Imagine Bringing in $3 Million in a Single Quarter from Content Marketing? That's What Happened with La-Z-Boy Southeast... 

“We’ve been in business for over 43 years, and over that time there’s been a lot of changes in marketing. We’ve been marketing the same way for decades and it’s always worked. And all of a sudden, it wasn’t working anymore.” These are the words of La-Z-Boy Southeast CEO Martha Brown, and a common refrain we hear from a lot of companies across the globe — what used to work no longer works, and now we're not getting the results we need. That all changed when the La-Z-Boy Southeast team adopted a revolutionary digital content marketing strategy that brought in $3 million in a single quarter — this is their story.


🌀 Facebook Is Going to Reduce the Size of Ad Space in the Mobile News Feed, Which Is Kind of a Big Deal

This change is designed to make Facebook’s mobile experience more simple, make it easier for users to digest each post, and improve consistency of the mobile experience between Facebook and its mobile-first app Instagram. Of course, no matter how positive a change is, change by its very nature is disruptive. So, IMPACT Digital Beat Reporter Iris Hearn breaks down exactly what all Facebook advertisers need to know and do before this change goes into effect on August 19.


🎧  Our Latest Shows & Podcasts 

📆  Upcoming Digital Sales & Marketing Events

  • IMPACT Live is 11 days away! So, if you want to learn the step-by-step playbook you need to follow in order to drive significant revenue growth for your company, use the promo code IMPACT20 to take 20% off your IMPACT Live tickettoday. Time is almost up! 
  • Heads up, Chicago! Our lunchtime HUG is today! Do you struggle to keep your sales and marketing teams aligned? This month's Chicago HUG (HubSpot User Group) meeting is a special lunchtime meetup! Join us on TODAY at 11:30 a.m. CT at Workbox for lunch and lessons about sales enablement. Remember, you don't have to be a HubSpot User to attend, so register now — space is limited.
  • Tired of running sales and marketing campaigns with “meh” results? There could be an unseen obstacle in your database that’s directly impacting your campaign: bad data. Join top data experts from Insycle, Leadspace, and SalesIntel for a webinar on August 1 to understand how bad data is really affecting your business and what you can do to fix it. Register for this webinar now.
  • Have your website critiqued by our panel of website strategy and design experts at our next Website Throwdown on August 8 at 1 p.m. ET. This is a very special episode, as hosts Stacy Willis and Jessie-Lee Nichols will be coming to you live from IMPACT Live 2019 — along with the entire IMPACT website team! So, now is the time to submit your site for next month's throwdown. You have until July 31 to submit your website for consideration!

⏰ Throwback Thursday

We talk a lot about how important it is to create content that answers the most pressing questions of your potential buyers — and one of the most common types of content we all create for our businesses is blog articles.

But making the decision to write a blog article for your company is a lot easier than actually sitting down and doing it. That's why, earlier this year I released this completely ungated business blogging tips guide:

Screen Shot 2019-07-24 at 2.38.23 PM

It includes:

  • 60+ business blog writing prompts and guidance on the most important topics you need to be writing about.
  • The six fool-proof formulas I use to craft incredible business blog introductions, plus examples of each in practice.
  • The exact process I use to write an action-oriented and inspiring blog conclusionevery single time. 
  • Tips for getting over writer's block, blog formatting, and more.

Again, this blogging tips guide is completely ungated, so you don't need to give us your email address to read it. I wrote this guide because I genuinely want to help others be better, more effective content creators.

🗞️ What I'm Reading Right Now

Finally, without preamble or context, here's what I'm reading:

See you later, alligator! 🐊