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After about a week of being a whiny, sniffly, cranky, achy little so-and-so, I finally woke up yesterday feeling like a human being again. A human being who could breathe freely throughbothnostrils! Without the assistance of a nasal spray!
But on Monday morning, as I thought back on all of the sweet messages I received from some of you last week — as well as from coworkers — wishing me a speedy recovery, a light bulb went off in my brain for a potentially lucrative business idea.
Condolence and get well soon greeting cards for marketing failures.
Because nobody's perfect.
We've all made a dumb mistake that we should have caught before someone else did.
Or a site test we were sure would increase conversions actually resulted in fewer leads.
And, even though we absolutely should take responsibility for what went wrong and account for why it happened, sometimes we just want someone to say,"Buck up, tiger. It happens to the best of us."
I think I'm onto something with this, y'all.
But I still have a lot of work to do to get this venture off the ground. So, for now, let's dive into some seriously juicy, actionable insights so you canpreventdigital sales and marketing snafus before they happen.
💰 Here's How to Write the Perfect Pricing Page for Your Website (No Matter How "Custom" Your Product or Service)
Heads up, Chicago!Do you struggle to keep your sales and marketing teams aligned? This month's Chicago HUG (HubSpot User Group) meeting is a special lunchtime meetup! Join us onThursday, July 25, at 11:30 a.m. CT at Workboxfor lunch and lessons about sales enablement. Remember, you don't have to be a HubSpot User to attend,so register now — space is limited.
Have your website critiqued by our panel of website strategy and design experts at our next Website Throwdown on August 8 at 1 p.m. ET. As always, we'll be joined by a special guest (who we'll announce soon), but if you want to throw your hat in the ring,now is the time to submit your site for next month's throwdown.
😮 Facts & Figures to Blow Your Mind
71% of marketersrate the quality of customers and traffic frominfluencer marketingto be better than other marketing sources.
According to85% of surveyed consumers, convenience was the most common reason they wouldpurchase something online instead of in-store.