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What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
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They Ask You Answer

They Ask You Answer

They Ask, You Answer is a revolutionary business philosophy which, when embraced fully, will make you the most trusted voice within your industry. And it begins with an obsession of understanding the answer to one question: “What is my customer thinking?”
RECENT THEY ASK, YOU ANSWER ARTICLES

Interviews

Inbound Marketing Success: A How-To Guide to Conducting Content Interviews

By John Becker on September 15th, 2021

By John Becker on September 15th, 2021

Sales & Marketing Alignment

Free inbound marketing courses and training

By Paul D. Grant on September 10th, 2021

By Paul D. Grant on September 10th, 2021

Content Strategy

Inbound marketing success: Building a healthy content pipeline

By John Becker on September 10th, 2021

By John Becker on September 10th, 2021

News

Drift report on pandemic fallout reveals seismic shift in marketing strategy

By Paul D. Grant on September 9th, 2021

By Paul D. Grant on September 9th, 2021

Marketing 101

The digital marketing plan to franchise your business: They Ask, You Answer

By Marcus Sheridan on September 7th, 2021

By Marcus Sheridan on September 7th, 2021

Case Studies

Success with They Ask You Answer: How Baron Payroll rebuilt their team for success

By Connor DeLaney on September 1st, 2021

By Connor DeLaney on September 1st, 2021

Content Management

Inbound marketing: Creating content that’s the right length to drive traffic and close sales

By John Becker on August 31st, 2021

By John Becker on August 31st, 2021

Content Marketing

7 content marketing mistakes you’re probably making [+fixes]

By Paul D. Grant on August 20th, 2021

By Paul D. Grant on August 20th, 2021

HubSpot

How much HubSpot do I need?

By John Becker on August 17th, 2021

By John Becker on August 17th, 2021

Small Business Marketing

How IMPACT+ helps small businesses implement They Ask, You Answer

By Connor DeLaney on August 2nd, 2021

By Connor DeLaney on August 2nd, 2021

News

Gartner: Slashed 2021 marketing budgets increases in-house ownership

By Liz Moorehead on July 30th, 2021

By Liz Moorehead on July 30th, 2021

Finances

If inbound marketing seems too expensive, it might be time to reevaluate your budget

By John Becker on June 25th, 2021

By John Becker on June 25th, 2021

HubSpot

Is your inbound marketing working? Track these 4 metrics to evaluate your progress

By John Becker on June 15th, 2021

By John Becker on June 15th, 2021

They Ask, You Answer

How does They Ask, You Answer compare to EOS and Scaling Up?

By John Becker on June 7th, 2021

By John Becker on June 7th, 2021

Contributor

What is repelling content and how can you use it to increase sales?

By Lyndsay Cambridge on May 21st, 2021

By Lyndsay Cambridge on May 21st, 2021

Hiring an Agency

Hesitant to start They Ask, You Answer Mastery? Here’s when you should (and shouldn’t) wait

By John Becker on May 19th, 2021

By John Becker on May 19th, 2021

Hiring an Agency

How to know if you’re ready for They Ask, You Answer Mastery

By John Becker on April 16th, 2021

By John Becker on April 16th, 2021

Small Business Marketing

Marcus Sheridan: They Ask, You Answer is a business philosophy, not a marketing strategy

By John Becker on April 9th, 2021

By John Becker on April 9th, 2021

For Organizational Leaders

Brutally honest pros and cons of They Ask, You Answer for digital marketing

By Will Schultz on April 6th, 2021

By Will Schultz on April 6th, 2021

HubSpot

Is the HubSpot CRM the best for They Ask, You Answer?

By John Becker on April 5th, 2021

By John Becker on April 5th, 2021

Hiring an Agency

Getting started: What happens after I sign up for They Ask, You Answer Mastery?

By John Becker on March 29th, 2021

By John Becker on March 29th, 2021

Company Culture

How to add They Ask, You Answer to your employee onboarding (and why)

By Eric Dunn on March 26th, 2021

By Eric Dunn on March 26th, 2021

Hiring an Agency

Think you can't afford They Ask, You Answer Mastery? Take a close look at your budget

By John Becker on March 17th, 2021

By John Becker on March 17th, 2021

Content Marketing

Is They Ask, You Answer a long-term business plan?

By John Becker on March 15th, 2021

By John Becker on March 15th, 2021

Content Strategy

Software and SaaS inbound marketing strategy (with examples)

By John Becker on March 9th, 2021

By John Becker on March 9th, 2021

Inbound Marketing

Who should use inbound marketing?

By John Becker on March 9th, 2021

By John Becker on March 9th, 2021

For Organizational Leaders

Yes, They Ask, You Answer works for B2B companies (+examples)

By Zach Basner on March 3rd, 2021

By Zach Basner on March 3rd, 2021

Training

Not ready for They Ask, You Answer Mastery yet? IMPACT+ is your logical first step

By John Becker on February 22nd, 2021

By John Becker on February 22nd, 2021

Leadership in Real LIfe

I just hired a content manager: How can I tell they're doing the right things?

By John Becker on February 15th, 2021

By John Becker on February 15th, 2021

Interviews

Is your marketing still relevant in 2021?

By John Becker on February 11th, 2021

By John Becker on February 11th, 2021

Interviews

How does an HVAC company's success with They Ask, You Answer apply to me and my industry?

By John Becker on February 10th, 2021

By John Becker on February 10th, 2021

Hiring an Agency

Is IMPACT the right agency for you?

By John Becker on February 9th, 2021

By John Becker on February 9th, 2021

Interviews

How to best use your 2021 marketing budget so your company rebounds

By John Becker on February 8th, 2021

By John Becker on February 8th, 2021

Editor's Pick

They Ask, You Answer book reviews from honest, real people

By Liz Moorehead on February 1st, 2021

By Liz Moorehead on February 1st, 2021

Sales & Marketing Alignment

In a thriving They Ask, You Answer company, what role should the CEO play?

By Marcus Sheridan on January 27th, 2021

By Marcus Sheridan on January 27th, 2021

Finances

Financial services marketing: Growing your customer base with content (+ examples)

By John Becker on January 25th, 2021

By John Becker on January 25th, 2021

Content Strategy

Healthcare industry marketing strategy: Building trust, gaining customers (+ examples)

By John Becker on January 11th, 2021

By John Becker on January 11th, 2021

Content Management

Content managers need to get information from SMEs; Here’s how they often do it wrong

By John Becker on December 24th, 2020

By John Becker on December 24th, 2020

Content Marketing

Home improvement services: A DIY marketing strategy to bring in more customers

By John Becker on December 21st, 2020

By John Becker on December 21st, 2020

Marketing Strategy

Commercial real estate marketing strategy: The simple way to get more customers (+ examples)

By John Becker on November 30th, 2020

By John Becker on November 30th, 2020