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What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

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They Ask, You Answer

Inbound Marketing

Virtual Selling

For Content Managers

Events

Events

IMPACT+ Membership

IMPACT+ Membership

Services

Services

Services Overview

See how you can dramatically increase your inbound leads and sales.

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Become a Certified Coach

Become a Certified Coach

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They Ask You Answer

They Ask You Answer

They Ask, You Answer is a revolutionary business philosophy which, when embraced fully, will make you the most trusted voice within your industry. And it begins with an obsession of understanding the answer to one question: “What is my customer thinking?”

Finances

If inbound marketing seems too expensive, it might be time to reevaluate your budget

By John Becker on June 25th, 2021

By John Becker on June 25th, 2021

HubSpot

Is your inbound marketing working? Track these 4 metrics to evaluate your progress

By John Becker on June 15th, 2021

By John Becker on June 15th, 2021

They Ask, You Answer

How does They Ask, You Answer compare to EOS and Scaling Up?

By John Becker on June 7th, 2021

By John Becker on June 7th, 2021

Contributor

What is repelling content and how can you use it to increase sales?

By Lyndsay Cambridge on May 21st, 2021

By Lyndsay Cambridge on May 21st, 2021

Hiring an Agency

Hesitant to start Digital Sales and Marketing Mastery? Here’s when you should (and shouldn’t) wait

By John Becker on May 19th, 2021

By John Becker on May 19th, 2021

Hiring an Agency

How to know if you’re ready for Digital Sales and Marketing Mastery

By John Becker on April 16th, 2021

By John Becker on April 16th, 2021

Small Business Marketing

Marcus Sheridan: They Ask, You Answer is a business philosophy, not a marketing strategy

By John Becker on April 9th, 2021

By John Becker on April 9th, 2021

For Organizational Leaders

Brutally honest pros and cons of They Ask, You Answer for digital marketing

By Will Schultz on April 6th, 2021

By Will Schultz on April 6th, 2021

HubSpot

Is the HubSpot CRM the best for They Ask, You Answer?

By John Becker on April 5th, 2021

By John Becker on April 5th, 2021

Hiring an Agency

Getting started: What happens after I sign up for Digital Sales and Marketing Mastery?

By John Becker on March 29th, 2021

By John Becker on March 29th, 2021

Company Culture

How to add They Ask, You Answer to your employee onboarding (and why)

By Eric Dunn on March 26th, 2021

By Eric Dunn on March 26th, 2021

Hiring an Agency

Think Digital Sales and Marketing Mastery is too expensive? It might be time to audit your budget

By John Becker on March 17th, 2021

By John Becker on March 17th, 2021

Content Marketing

Is They Ask, You Answer a long-term business plan?

By John Becker on March 15th, 2021

By John Becker on March 15th, 2021

Content Strategy

Software and SaaS inbound marketing strategy (with examples)

By John Becker on March 9th, 2021

By John Becker on March 9th, 2021

Inbound Marketing

Who should use inbound marketing?

By John Becker on March 9th, 2021

By John Becker on March 9th, 2021

For Organizational Leaders

Yes, They Ask, You Answer works for B2B companies (+examples)

By Zach Basner on March 3rd, 2021

By Zach Basner on March 3rd, 2021

Training

Not ready for Digital Sales & Marketing Mastery yet? IMPACT+ is your logical first step

By John Becker on February 22nd, 2021

By John Becker on February 22nd, 2021

Leadership in Real LIfe

I just hired a content manager: How can I tell they're doing the right things?

By John Becker on February 15th, 2021

By John Becker on February 15th, 2021

Interviews

Is your marketing still relevant in 2021?

By John Becker on February 11th, 2021

By John Becker on February 11th, 2021

Interviews

How does an HVAC company's success with They Ask, You Answer apply to me and my industry?

By John Becker on February 10th, 2021

By John Becker on February 10th, 2021

Hiring an Agency

Is IMPACT the right agency for you?

By John Becker on February 9th, 2021

By John Becker on February 9th, 2021

Interviews

How to best use your 2021 marketing budget so your company rebounds

By John Becker on February 8th, 2021

By John Becker on February 8th, 2021

Editor's Pick

They Ask, You Answer book reviews from honest, real people

By Liz Moorehead on February 1st, 2021

By Liz Moorehead on February 1st, 2021

Sales & Marketing Alignment

In a thriving They Ask, You Answer company, what role should the CEO play?

By Marcus Sheridan on January 27th, 2021

By Marcus Sheridan on January 27th, 2021

Finances

Financial services marketing: Growing your customer base with content (+ examples)

By John Becker on January 25th, 2021

By John Becker on January 25th, 2021

Content Strategy

Healthcare industry marketing strategy: Building trust, gaining customers (+ examples)

By John Becker on January 11th, 2021

By John Becker on January 11th, 2021

Content Management

Content managers need to get information from SMEs; Here’s how they often do it wrong

By John Becker on December 24th, 2020

By John Becker on December 24th, 2020

Content Marketing

Home improvement services: A DIY marketing strategy to bring in more customers

By John Becker on December 21st, 2020

By John Becker on December 21st, 2020

Marketing Strategy

Commercial real estate marketing strategy: The simple way to get more customers (+ examples)

By John Becker on November 30th, 2020

By John Becker on November 30th, 2020

Company Culture

5 traits that the most successful They Ask, You Answer companies share

By John Becker on November 23rd, 2020

By John Becker on November 23rd, 2020

Sales & Marketing Alignment

How do I get my old school sales reps to buy in to They Ask, You Answer?

By Marcus Sheridan on November 18th, 2020

By Marcus Sheridan on November 18th, 2020

Training

We’re a startup — is it too soon to engage with IMPACT?

By Marcus Sheridan on November 16th, 2020

By Marcus Sheridan on November 16th, 2020

Marketing Strategy

They Ask, You Answer for entrepreneurs starting on a budget (+ video)

By Marcus Sheridan on November 6th, 2020

By Marcus Sheridan on November 6th, 2020

Marketing Strategy

Why does They Ask, You Answer actually get results?

By Chris Marr on November 4th, 2020

By Chris Marr on November 4th, 2020

Company Culture

How to get your whole team to buy in to They Ask, You Answer

By Marcus Sheridan on October 15th, 2020

By Marcus Sheridan on October 15th, 2020

Inbound Marketing

The 4 most common misconceptions about They Ask, You Answer

By Will Schultz on October 14th, 2020

By Will Schultz on October 14th, 2020

Developing Your Strategy

The step-by-step 12-month DIY They Ask, You Answer implementation plan

By John Becker on October 6th, 2020

By John Becker on October 6th, 2020

For Organizational Leaders

How can They Ask, You Answer still fail when you have all the right pieces?

By Chris Marr on September 23rd, 2020

By Chris Marr on September 23rd, 2020

Content Marketing

What short-term wins can we expect with They Ask, You Answer?

By John Becker on September 17th, 2020

By John Becker on September 17th, 2020

Sales & Marketing Alignment

How the heck does They Ask, You Answer benefit sales?

By Liz Moorehead on August 3rd, 2020

By Liz Moorehead on August 3rd, 2020