AI Agent-Ready Website Throwdown: How Real Websites Score on the 6 Layers AI Agents Look For

AI agents are starting to do your buyers' homework for them. They crawl your site, read your pages, and decide whether you're worth recommending, often before a human ever visits.

Most websites weren't built for that reader. If an agent can't get in, can't tell what you do, or can't find what you cost, it moves on to a business it can understand.

In this live throwdown, IMPACT Lead Web Strategist Mary Brown puts real websites, volunteered by attendees, to the test. She'll show what each site is getting right, what's tripping agents up, and what to fix first.

The 6 layers of agent-readability

1. Crawlability: Your robots.txt and sitemap.xml. Are you letting agents in?
2. Structured data: Entity-level understanding of who you are, what you do, and what you cost.
3. Clean, structured content: Descriptive headings, fact tables, and focused pages.
4. A "For Agents" page: Rules, key facts, and how to reach you. Tell AI how to represent you.
5. An agent API (advanced): Programmatic access to pricing, booking, and availability.
6. llms.txt: Your AI welcome packet.

Want your site in the throwdown?

When you register, check "Throw my site in the ring" and add your website URL. Mary will choose a handful of volunteer sites to review live. If yours is selected, we'll contact you before December 3 to get your final approval, so nothing goes on screen without your OK.

Who it's for

Business owners, marketers, and website owners who want to know whether AI agents can find, read, and recommend their business, and what to fix first.