How to Use AI to Build Your Content Strategy and Fill Your Calendar

Most content calendars fall apart somewhere between the brainstorm and the publish date. Ideas get lost in translation, keywords get shoehorned in, and the expert you need is out sick on interview day.

IMPACT Endless Customers Coach Mandy York found a way to cut out as much human error as possible, without cutting out the humans. She now uses AI to plan roughly 50 content topics around The Big 5 for a new client in about an hour. At three articles a week, that's more than four months of content, organized and decided in 60 minutes.

But a calendar isn't a strategy. So in this live demo (a repeat of Mandy's breakout on The Big 5 from Endless Customers Live), she'll walk through her full process on screen, from a list of titles to content that's built on The Big 5, backed by keyword research, shaped by your own experts, timed to your seasons, and mapped to what you need to sell.

What you'll learn

• How The Big 5 is evolving, and why cost, problems, and best of content are standing out right now
• Claude skills basics: how to add a skill to your account and put it to work (useful well beyond marketing)
• How Mandy's content calendar skill turns a homepage URL into article ideas for The Big 5
• A simple scoring system for deciding which keywords are worth going after
• The expertise, timing, and optimization steps that turn a calendar into a strategy, so every article has a clear next step for the reader

What you'll walk away with

Everything you need to build your own calendar after the session: Mandy's content calendar template, her content calendar Claude skill, a live example calendar, and her full list of Claude skills.

Just sit back and watch

This is a live demo, so there's nothing to set up beforehand. Watch Mandy build a calendar from start to finish, ask your questions live, then use the recording and her resources to build your own whenever you're ready. When you do, you'll need a Claude account and a Google Drive account, plus Semrush if you have it for the keyword step.

Who it's for

Marketing leaders, content managers, and business owners who know The Big 5 works but struggle to turn ideas into a plan their team actually follows.