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Are You Sure Your Website Is Still Doing Its Job?
A hands-on website optimization workshop
August 18, 2026 @ 11:00 AM EDT
Your website didn't get less important but its job did change. Most websites were built to win clicks from Google. But more than half of Google searches now end without a single click, and buyers are getting their answers from AI before they ever land on your homepage.
That doesn't make your website irrelevant. It makes it more important and it changes what the site actually has to do.
In this workshop, we'll pull up real websites (and you can follow along with yours) and evaluate them against that new standard.
What we'll cover:
1. What your website's job actually is now
2. The five-second test
3. Where trust breaks down
4. Navigation that follows the buying journey
5. Turning your site into a self-service machine
6. What to fix first
You’ll walk away knowing exactly what “good” looks like, areas where your site is lacking, and your best next steps.
Meet Your Speaker
As Lead Web Strategist, Mary guides clients through their website projects. She runs hands-on strategy sessions with clients to create site plans that will deliver the bottom-line results they’re looking for and trains them to manage and continuously optimize the site so they can truly own it in-house after launch.
When she’s not working you can usually find Mary spending time outside with her husband Greg and son Julian.
Register Now
Simply fill out the form below and we'll register you and send you a calendar invite.
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Your website didn't get less important but its job did change. Most websites were built to win clicks from Google. But more than half of Google searches now end without a single click, and buyers are getting their answers from AI before they ever land on your homepage.
That doesn't make your website irrelevant. It makes it more important and it changes what the site actually has to do.
In this workshop, we'll pull up real websites (and you can follow along with yours) and evaluate them against that new standard.
What we'll cover:
1. What your website's job actually is now
2. The five-second test
3. Where trust breaks down
4. Navigation that follows the buying journey
5. Turning your site into a self-service machine
6. What to fix first
You’ll walk away knowing exactly what “good” looks like, areas where your site is lacking, and your best next steps.
Meet Your Speaker
As Lead Web Strategist, Mary guides clients through their website projects. She runs hands-on strategy sessions with clients to create site plans that will deliver the bottom-line results they’re looking for and trains them to manage and continuously optimize the site so they can truly own it in-house after launch.
When she’s not working you can usually find Mary spending time outside with her husband Greg and son Julian.
Share
IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.
